Alright – so today we’ve got the honor of introducing you to Kenneth Williams. We think you’ll enjoy our conversation, we’ve shared it below.
Kenneth , appreciate you joining us today. Has Covid resulted in any major changes to your business model?
Absolutely! Covid was a turning point that sparked the launch of my business in the most unexpected way. While the world was shutting down and people couldn’t gather in restaurants or celebrate milestones in the usual way, I saw an opportunity to bring joy and connection into their homes. It was about more than just food—it was about creating memorable experiences during a time when they were needed most.
People still craved connection, good food, and the sense of celebration that comes with dining out, and I had the privilege of stepping into that gap. I transformed dining rooms and backyards into intimate, restaurant-quality experiences, complete with curated menus and personalized touches.
The excitement of seeing clients light up as their living space turned into a fine dining experience inspired me to take what was once a side hustle and build a full-fledged business. It taught me the value of adaptability and creativity, and how much people cherish the chance to celebrate—even in challenging times. That realization became the cornerstone of my business model, and it continues to fuel the way I serve clients today.
Kenneth , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
Kenneth Williams Catering, founded in 2019 by Kenneth Williams, is a premier catering service based in Charlotte, North Carolina. Kenneth’s culinary journey began in his hometown of Greenwood, South Carolina, where he developed a passion for cooking as the family chef. To further hone his skills, he relocated to Charlotte to attend the renowned Johnson & Wales University, earning an Associate Degree in Culinary Arts and a Bachelor of Arts in Food Service Management. 
Our services encompass event and wedding catering, private chef experiences, and personalized meal preparations. We specialize in crafting memorable moments through our innovative techniques that blend savory, sweet, and spicy authentic ingredients. Our commitment to quality and personalized service ensures that each event is tailored to our clients’ unique visions, transforming their culinary dreams into reality. 
What sets us apart is our dedication to creating unforgettable flavors and experiences. We believe that great food requires great care, and we bring this philosophy to every dish we prepare. Our passion for culinary excellence and personalized service has earned us a reputation for turning ordinary events into extraordinary experiences. 
We take immense pride in our ability to adapt and thrive, even during challenging times. The onset of the COVID-19 pandemic, for instance, inspired us to innovate by bringing restaurant-quality experiences directly to our clients’ homes, allowing them to celebrate special moments safely and comfortably.
At Kenneth Williams Catering, our mission is to savor moments and flavor memories. We want potential clients to know that we are committed to delivering exceptional culinary experiences that delight the senses and create lasting impressions. Whether it’s an intimate dinner, a grand wedding, or a corporate event, we are here to make your occasion truly special.
What’s been the best source of new clients for you?
Word of mouth has undoubtedly been the lifeblood of my business, and it’s something I’m deeply grateful for. There’s no marketing tool more powerful than a genuine recommendation from someone who has experienced my work firsthand. When a client raves about the unforgettable meal or the seamless event I helped create, it sparks curiosity and excitement in others. That personal connection and trust mean so much more than any ad or social media post ever could.
Each time someone tells their friends, family, or colleagues about Kenneth Williams Catering, it’s not just about the food—it’s about the moments I’ve helped them create. Whether it’s a birthday celebration, a wedding, or an intimate dinner party, the stories and memories my clients share have become the foundation of my reputation.
What makes word of mouth so special is that it reflects the relationships I’ve built. My clients know I pour my heart into every event, from crafting menus tailored to their tastes to ensuring every detail is perfect. Their enthusiasm and trust are what inspire me to keep elevating my craft.
Knowing that my work resonates enough for people to share it with their loved ones is the ultimate compliment. It’s a reminder that what I’m building is bigger than a business—it’s a legacy of joy, connection, and unforgettable experiences.
What’s been the most effective strategy for growing your clientele?
The most effective strategy for growing my clientele has been a combination of consistency and adaptability. Consistency is the backbone of everything I do—clients know they can count on me to deliver exceptional service, bold and unforgettable flavors, and a seamless experience every time. Whether it’s a private dinner for two or a wedding with hundreds of guests, I ensure that the quality, care, and attention to detail are unwavering. That reliability builds trust and encourages repeat business and referrals.
Adaptability, on the other hand, has allowed me to meet the ever-changing needs of my clients and the industry. From pivoting during Covid to offer intimate at-home dining experiences, to tailoring menus for specific dietary needs or cultural preferences, I’ve embraced every challenge as an opportunity to grow and innovate. This flexibility has not only helped me meet clients where they are but also allowed me to stand out in a competitive market.
Together, consistency and adaptability have created a formula for success—ensuring my clients know they can expect excellence while feeling confident that I can cater to their unique needs and visions. This approach has been instrumental in building lasting relationships and steadily growing my clientele.
Contact Info:
- Website: https://Kennethwilliamscatering.com
- Instagram: @kennethwilliamscatering @pme_prince
- Facebook: @kennethwilliamscatering
