Alright – so today we’ve got the honor of introducing you to Kenneth Randall. We think you’ll enjoy our conversation, we’ve shared it below.

Kenneth, thanks for taking the time to share your stories with us today Almost all entrepreneurs have had to decide whether to start now or later? There are always pros and cons for waiting and so we’d love to hear what you think about your decision in retrospect. If you could go back in time, would you have started your business sooner, later or at the exact time you started?

I started my digital marketing agency in 2023 after spending six years working in the industry and honing my expertise in SEO, PPC, and content writing. Before that, I invested in my education, knowing that a strong foundation was key to standing out in a competitive space.

Looking back, I wouldn’t change the timing of when I started. Those six years gave me invaluable hands-on experience learning the ins and outs of digital marketing, understanding what businesses truly need, and seeing the gaps in the market that I could fill. If I had started sooner, I might not have had the same level of confidence, strategy, or real-world insights that I bring to my clients today.

Waiting longer, on the other hand, could have meant delaying my independence and missing opportunities to build something of my own. The timing was right—I was ready, experienced, and driven to create an agency delivering real results. The journey hasn’t been without challenges, but I wouldn’t trade the lessons and growth I’ve gained along the way.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My name is Kenneth Randall, and I’m the founder of Brand Boosters, a digital marketing agency based in Macon, Georgia. Our mission is simple: to help small and local businesses reach their revenue goals through strategic and results-driven digital marketing.

My journey into the industry started with website design, which I studied in school. After working in the field for a couple of years, I transitioned into freelancing. That’s when I had a mentor who helped me realize an important truth—a great website alone isn’t enough. Local businesses need SEO, PPC, and social media marketing to generate leads, attract the right audience, and convert them into paying customers. That realization is what led me to expand my expertise and ultimately launch Brand Boosters.

At Brand Boosters, we specialize in helping businesses increase their online visibility, drive targeted traffic, and maximize ROI. Whether it’s optimizing websites to rank higher on Google, running highly targeted PPC campaigns, or managing social media strategies that engage and convert, we provide full-scale marketing solutions designed to grow revenue for small businesses.

What sets us apart is our commitment to real results. We don’t just focus on marketing metrics—we focus on business growth. We tailor our strategies to each client’s unique needs, ensuring every dollar spent delivers maximum impact.

One of the things I’m most proud of is watching businesses go from struggling to get customers to thriving with a steady stream of leads and sales. Helping local businesses grow isn’t just what we do—it’s our passion.

If you’re a small business owner in Macon or beyond looking for a marketing partner who understands what it takes to drive real business success, Brand Boosters is here to help.

Can you talk to us about how your side-hustle turned into something more.

Yes, my side hustle eventually became my full-time business and career. Brand Boosters started as a freelance gig while I was working in the industry, but over time, it evolved into a full-scale digital marketing agency helping small and local businesses achieve real revenue growth.

How It Started
My background is in website design, which I studied in school. After working in the field for a couple of years, I started freelancing on the side, designing websites for local businesses. At first, it was just a way to sharpen my skills and make extra income, but as I took on more clients, I started noticing a pattern—businesses needed more than just a great website.

That’s when a mentor gave me a key piece of advice: website design is just the foundation, but businesses need SEO, PPC, and social media marketing to get traffic and sales. That insight changed everything. I started learning, testing, and implementing digital marketing strategies for my freelance clients, and the results spoke for themselves. Their businesses started growing, and I realized that I had something much bigger than just a freelance gig—I had a business that could truly help small businesses succeed.

Scaling to a Full-Time Agency
As my skills expanded, so did my client base. Word-of-mouth referrals started coming in, and soon, I had more work than I could handle as a solo freelancer. That was the turning point where I went all in—I officially launched Brand Boosters in 2023 as a full-time agency based in Macon, Georgia.

Key Milestones Along the Way
First big SEO success – Helping a local business climb to the top of Google rankings and significantly increase their leads.
Expanding beyond website design – Adding SEO, PPC, and social media marketing services to provide a complete digital marketing solution for small businesses.
Building a strong referral network – The majority of my clients come from referrals, which speaks to the success and impact of our strategies.
Helping clients hit revenue goals – Watching small businesses double or even triple their customer base through our marketing strategies has been one of the most rewarding parts of the journey.
Where We Are Today
Now, Brand Boosters is a growing agency that helps small and local businesses increase visibility, attract quality leads, and grow revenue. What started as a simple freelance hustle has turned into a business that truly makes a difference for entrepreneurs looking to compete in the digital world.

Looking back, I’m glad I leaped. The lessons, challenges, and successes along the way have shaped Brand Boosters into what it is today—a results-driven agency that puts small businesses first.

What do you think helped you build your reputation within your market?

Building a solid reputation in the digital marketing space, especially for small and local businesses—comes down to a few key things: delivering real results, building trust, and consistently evolving with the industry.

1. Results That Speak for Themselves
At Brand Boosters, our focus has always been on measurable success for our clients. Whether it’s getting a business to the first page of Google, optimizing PPC campaigns for higher conversions, or helping local brands establish a strong social media presence, the results have been our best marketing tool. When businesses see tangible growth from our work, they naturally refer us to others, which has been a huge part of building our reputation.

2. Word-of-Mouth and Referrals
One of the biggest contributors to our reputation has been client referrals. Small businesses talk, and when they get great results, they share their experiences with other business owners. This organic word-of-mouth marketing has been instrumental in growing Brand Boosters and establishing us as a trusted name in digital marketing.

3. Transparency and Education
I’ve always believed that trust is built through transparency. Many business owners don’t fully understand SEO, PPC, or digital marketing strategies, and unfortunately, a lot of agencies take advantage of that. Instead of hiding behind complicated jargon, we educate our clients, explain our strategies, and show them the impact of our work. This transparency has set us apart and earned us long-term relationships with clients.

4. Consistently Evolving
Digital marketing changes fast. Algorithms shift, trends evolve, and new platforms emerge. Staying ahead of these changes and continuously adapting our strategies has helped us maintain credibility and position ourselves as experts in the field. Business owners trust that we are always up to date on what works.

5. Treating Every Business Like It’s Our Own
We genuinely care about our clients’ success. When we take on a project, we treat it as if it were our own business—that means going the extra mile, fine-tuning strategies, and ensuring that every dollar spent delivers a return. That level of dedication has helped us stand out from competitors and build a strong, positive reputation.

The Bottom Line
Reputation isn’t built overnight. It takes consistent effort, delivering on promises, and always putting the client’s success first. That’s what has helped Brand Boosters grow into a trusted, go-to agency for small and local businesses looking to achieve real revenue growth through digital marketing.

Contact Info:

• Website: https://brandboostersga.com/
• Instagram: https://www.instagram.com/brandboostersga/
• Facebook: https://www.facebook.com/profile.php?id=61554129172628
• Linkedin: https://www.linkedin.com/in/kenneth-randall-5bb725274
• Other: https://maps.app.goo.gl/ndcv45r27rxPfsEt7