We’re excited to introduce you to the always interesting and insightful Kelsey Reed Armbruster. We hope you’ll enjoy our conversation with Kelsey Reed below.
Hi Kelsey Reed, thanks for joining us today. Are you happier as a business owner? Do you sometimes think about what it would be like to just have a regular job?
Being a business owner has its major ups and downs. When I think about whether I am happy with the choice to be an entrepreneur, I know that my inspiration comes mostly from within and I believe that is the truest form of passion and purpose. When living in one’s purpose, every day is one of authenticity, There is no show to impress people or game to play for promotion, there is only you and your ideas and how they can manifest through action and intention. Some days, I’m as happy as it gets, knowing that I am living in my truth and sharing what I love. Other days, I feel uninspired and like my motivation tool is broken. It’s a daily grind, just like any job, of choosing to make the next right step in order to build a career where you don’t work a day in your life simply because you do what you love.
Sometimes, I think about what it would be like to have a regular job. It’s most unappealing to me. The financial stability of working for someone else can be beneficial, but it leaves little time, room, or energy for one’s own hobbies and interests. And I mostly rest on that.
During Covid-19’s prime, Innercise Yoga almost completely flopped. All studios closed, venues stopped events, and my public classes either went private or stopped altogether. I considered getting a 9-5 job MANY times, only to keep pushing myself to reach out and try to market myself in new ways and find new avenues of income through yoga and the Innercise Yoga brand. Times were tough, but I kept on believing I would come out on the other side with more ideas, clients, and opportunities and I’m still building that today.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I have always felt best when in tune with my body and mind. As a child, I found myself most in tune by participating in dance, which I thought would be my profession. After years of being burned out at a young age, I found yoga in college during my parents’ divorce, personal heartbreak, and family struggles with addiction. It gave me the same sense of body/mind connection that dance offered, without the extreme body image, judgment, and perfectionism. It saved my mental health and introduced me to a new way of living and loving myself.
In 2012, I changed my major from Psychology to Health and Wellness. My passion for yoga grew during my college course and I decided to get certified to compliment my college degree. I received my RYT-200 from Asheville Community Yoga Center, and have since earned my E-RYT, with over 3000 hours of experience and a level 1 certification in Trauma-Informed Yoga.
I created Innercise Yoga in 2012 to bring the inner work out back to the external work out class. Innercise Yoga is designed to balance the body, clear the mind, and activate awareness. In this expansive practice, the unconscious becomes conscious allowing the ego body to transcend to Universal Consciousness and ignite Divine knowledge. The intention of this practice is to cultivate this practice in your daily journey.
I teach classes in all environments from the rooftops of ATL, to local breweries, to in clients homes and even online for corporations! The essence of yoga is taught not just in the physical asana class, but by dedication to a teacher and a personal practice cultivated through those teachings. I can help you find your inner light through movement, meditation, and dedication to the practice of self awareness.
How did you build your audience on social media?
Share what you love. If you share what you love, people will naturally gravitate towards you. Also, educate people about what it is you love and why or tips on how it changed your life. People are always seeking to self improve and inspiration through media is very influential in our day and age.
We’d love to hear about how you keep in touch with clients.
Mostly through social media and merchandise marketing. My clients and I keep regular contact through instagram and Facebook about my social media posts, reels, tips on stories, or even their lives! I’ve branded t-shirts, cups, baseball caps, and tote bags and almost all my clients have something that markets Innercise Yoga to the public! Many of my clients help spread the message of Innercise Yoga just through word of mouth too. I also always try to remember clients names, even if they are new. Everyone likes to be personally acknowledged!
- Website: www.innerciseyoga.com
- Instagram: @innercise_yogi & @innercise_yoga
- Facebook: www.facebook.com/innerciseyoga
- Linkedin: https://www.linkedin.com/in/kelsey-reed-armbruster-32187272/
- Youtube: https://www.youtube.com/channel/UCfdx0CdUbsaxjYSS0e1UVvA
- Yelp: https://www.yelp.com/biz/innercise-yoga-atlanta-2
Shots of Kelsey Reed by Jypsy Photography.