We caught up with the brilliant and insightful Kelsay Pattillo a few weeks ago and have shared our conversation below.

Kelsay, looking forward to hearing all of your stories today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

Growing up, I was always surrounded by creativity. My mom owned a salon for over 20 years, and being in and around that scene was my first introduction to the hair and beauty industry. Meanwhile, my aunt, an interior designer, and our family’s business in flooring, design, staging, real estate, and more exposed me to the world of design and aesthetics from a young age.

But it was fashion that truly captivated my heart, turning into a personal creative passion that constantly intrigued me. Having been in the fashion industry for 10 years, I have always been fascinated by how these diverse creative fields could synergize, but back then, I wondered how I could weave these influences into a cohesive career. Little did I know, God was already paving the way for what would become Luxe Marketing Co.

I founded Luxe Marketing Co. in 2022, after a series of intentional career-building roles before, during, and after earning my Bachelor of Arts degree in Fashion Marketing and Merchandising Management that bridged high fashion, luxury marketing, visual merchandising, digital commerce, project management, and more. Each position served as a stepping stone, clarifying my vision and refining my skills, ultimately leading me to create a platform where creative brands could thrive. This isn’t just a business; it’s a culmination of lifelong passions and a commitment to excellence in a field that I adore.

Driven by a mission to provide bespoke services that resonate deeply within the creative sectors, Luxe is more than an agency—it’s a promise. We promise to deliver not just marketing and branding strategies, but an experience that aligns seamlessly with the unique spirit of each brand we partner with. Our strategy is meticulously tailored, ensuring that each client’s vision is not only realized but also celebrated.

This mission is deeply personal. It’s fueled by my background of being in the fashion industry for 10 years, my unwavering faith, and my belief in the power of authentic, passionate marketing and branding – as there is a science to both.

At Luxe, we don’t just work with any client; we collaborate with partners who share our values of integrity, transparency, and relationship-building. This selective approach ensures that we’re always engaged in work that inspires and fulfills us, allowing us to deliver our best.

Luxe Marketing Co. is a reflection of my heart’s work, which is a blend of artistry and strategy, passion and precision. It’s a platform where creative dreams are not only understood but brought vibrantly to life, helping each brand to not just exist, but to truly shine in their industry.

I am incredibly grateful for the blessings that God has bestowed upon me, breathing life into my dreams and providing me the opportunity to pursue my passions while serving His purpose.

Each project at Luxe Marketing Co. represents a chapter in an ongoing narrative of creativity and empowerment, turning professional passion into impactful successes. I look forward to continuing this story, one successful campaign at a time.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m Kelsay Pattillo, born and raised here in beautiful Charleston, South Carolina. I founded Luxe Marketing Co., a boutique digital agency specializing in elevating creative brands across fashion, interior design, beauty, wellness, and lifestyle sectors. My journey began growing up around various creative family businesses related to hair and beauty, interior design, real estate, and more, where I developed my own creative passion for fashion and visual storytelling.

This early exposure, combined with a Bachelor of Arts degree in Fashion Marketing and Merchandising Management, has underpinned my over 10 years of deep involvement in marketing, visual merchandising, branding, and more within fashion and other creative industries.

At Luxe Marketing Co., we offer digital marketing, personal and lifestyle branding, visual merchandising, project management, consulting, and personal styling. Our passion shines in helping brands discover and express their unique story and ‘WHY’. We excel in bringing clients out of their shells, both personally and professionally, crafting compelling brand identities.

Our mission is to provide bespoke services that resonate within the creative sectors. We make certain that every client’s vision is not just achieved but also honored. This philosophy drives our approach to selectively collaborate with brands that uphold our core values of integrity and transparency.

Additionally, I founded the Empowered Babe Collective, a women’s community and networking group that supports members in pursuing their passions, rooted in faith. This initiative has grown into a vibrant space for personal and professional growth, fostering empowerment and impactful connections.

How’d you build such a strong reputation within your market?

Building a strong reputation in creative marketing and branding relies on authenticity. At Luxe Marketing Co., I prioritize being my most genuine and passionate self in every client interaction. This commitment extends beyond delivering services; it’s about forming true connections that foster trust and enthusiasm. By embodying this approach, I not only differentiate our offerings but also cultivate lasting relationships within the industries we serve. Essentially, our reputation grows because we consistently show up as our authentic selves, deeply resonating with our clients.

What’s worked well for you in terms of a source for new clients?

The most effective source of new clients for me has been networking, utilizing both in-person events and platforms like Alignable and LinkedIn. At Luxe Marketing Co., we emphasize the value of contributing to others rather than just seeking gains. Networking is about building authentic connections by genuinely engaging with others and understanding their needs.

This approach not only fosters trust and mutual respect but also leads to lasting professional relationships. Often, this means we stay top of mind so that people who didn’t initially need our services return when they do, remembering the strong impression from our initial interaction. This method of creating meaningful and supportive connections has been instrumental in growing my business and is one of its most rewarding aspects.

Contact Info:

• Website: https://www.luxemarketingco.com/
• Instagram: https://www.instagram.com/luxe_marketing_co/
• Facebook: https://www.facebook.com/Luxe-Marketing-Co-101254742620176
• Linkedin: https://www.linkedin.com/in/kelsay-pattillo-04b48a158/
• Other: I have also just launched my own faith-based empowering women’s community and networking group called Empowered Babe Collective: https://linktr.ee/empoweredbabecollective

Image Credits
Justin Kamstra