We recently connected with Kelly Story and have shared our conversation below.
Alright, Kelly thanks for taking the time to share your stories and insights with us today. Can you open up about a risk you’ve taken – what it was like taking that risk, why you took the risk and how it turned out?
For many years of my adolescent life, it felt as if I hadn’t lived a day without experiencing self doubt and insecurity. At some points, I have memories of being consumed by it to the extent of second guessing my purpose, belonging, and future. When I fell into the well of the fitness industry, that was the single instance where my life experience began to slowly revolve and face the opposite direction. To shorten a multiple year long narrative, after fitness became a universe where my purpose had been hiding all along, I began to experience what self confidence and taking back the power of my own life felt like. Once I found it, I was unknowingly waiting for the moment to harness it and create the second half of my story. That story started when I began my first post-grad corporate job and immediately after attending my first day, I felt the self doubt that had plagued me for so long, start to invade my life again. I refused to let this mindset become a defining part of my life again after experiencing escape from it for so long. That is when I took action. It was probably one of the scariest times in my life, filled with financial disparity, anxiety over the future, and constant wonder if betting on myself would pay off. All of this came about when I took the leap to quit my only source of consistent income, start my own business, and attempt to build an empire. That risk defined the rest of my life because when I took that step, I was forced to get uncomfortable and create the opportunity to impress myself and the people around me. I worked hours on hours every day to kick start my fitness and nutrition coaching business, build my community online, and provide myself with a consistent income by leaning into my passion. That single step to quit my job and leap straight into questionable circumstances was the first monumental risk I took that then led me to where I am now: 6-figure business owner, social media influencer, and supporter of my family who urged me to believe in myself from day one.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
If this is the first time you’ve heard about me or my business, thank you for being here. I first entered the fitness industry, not as a coach, but as a young woman searching for an outlet in which I could feel both productive and confident. I instantly fell in love with how fueling my body for a goal and pushing myself beyond my current physical boundaries felt. Which long story short, led me to pursuing fitness and weight loss coaching as a full time career. My business, KraftYou Fitness, is a weight loss coaching platform where I help my clients rebuild their mindset around food as fuel for weight loss, build sustainable and knowledgable habits that produce long term results, and increase their confidence in their own ability to follow through for themselves and reach what they have envisioned as their peak. The majority of my fitness and nutrition coaching is conducted through my Permanent Weight Loss Coaching program which is an online coaching system where my clients have access to customized nutrition targets for their goals, coaching calls with me via zoom for accountability, meal planning directly through me including all of my realistic and quick nutrition methods, personalized in app exercise programs, 24/7 messaging access with me for all of their real time barriers, and more. My biggest goal that I set out to pursue when I created my business was helping women break out of their toxic cycles of endless dieting that never produce the results their searching for and transition them into a state where they are losing weight efficiently while feeling full and satisfied. This program breaks the stigma that weight loss and feeling confident can only be the reward of deprivation and restriction. My Permanent Weight Loss Coaching Program is truly different from the traditional fitness coaching because I have built it out using methods that I genuinely live out every single day. My nutrition and fitness plans are realistic for busy women, only incorporate meals that are actually enjoyable and easy to make, and are flexible around life experiences like traveling, holidays, and events that usually set my clients back when they are working alone. I am so proud of the avenue I have created for women that clears the path for doable weight loss and instills in them the idea that they are so capable of achieving their physical, mental, and nutritional goals regardless of their past failures or hardships. If I could tell my potential clients or followers one thing about myself it would be that my brand stands on one idea: never deny yourself the opportunity to impress yourself.
What do you think helped you build your reputation within your market?
My initiative to speak to my audience clearly about the emotions and trials that they are experiencing with weight loss instantly helps build our connection online. I think this has helped my clients feel drawn to my coaching style because it is a direct approach that forces them to take full accountability of their set backs while also feeling accepted and heard for the barriers that they are struggling with. My communication style is one of honesty, but it is delivered with the hopes to have an intentional encounter with each woman who comes in contact with my content. I think this has allowed my reputation to flourish as a weight loss coach who builds up her clients because she cares about their success as much as them and longs for them to uncover their true potential.
If you could go back in time, do you think you would have chosen a different profession or specialty?
I absolutely would choose this field and the path I took to get here every single time if given the chance. Although building a business is one of the hardest tasks I’ve taken on in my life, it is easily the most rewarding. I genuinely wake up each day with purpose and am reminded of my “why” when I spend my time seeing the direct impact that my coaching has on the lives of my clients and their success with fitness, confidence, and health. It’s a blessing being able to truly love what you get paid to do.
Contact Info:
- Instagram: @kraftyoufitness
- Youtube: https://www.youtube.com/@kellybstory
- Other: TikTok: @kellybstory
Image Credits
Ryanne Odonnell