We were lucky to catch up with Kelly Scaramella recently and have shared our conversation below.

Hi Kelly, thanks for joining us today. Do you manage your own social media?

When I first started, I found social media to be a bit of a challenge. I don’t usually post much in my personal life, so shifting to posting regularly for my new business was a bit of a learning curve. Coming up with content was tough, especially since I’m still building up my photo library. To make things easier, I decided to hire a company to handle my social media posts. It’s been a little over two months now, and I’m happy with how things are going. I’ve gained a few more followers, and the statistics show that I’m reaching a wider audience. The cost has been reasonable and fits into my budget as a new business, and most importantly, it’s taken the pressure off me to come up with new posts every day.

Kelly, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I recently started my own Wedding Planning business, a dream I’ve been working toward for quite a while. After spending a decade in the industry—working for other planners, corporate event companies, and hotels organizing weddings and events—I realized that I wanted to create something of my own. I felt it was time to step into the role of being my own boss and have more control over how I run the business and who I work with. I am proud how far I have come in only a few short months.

As a wedding planner, my goal is to either help couples bring together all the elements they’ve already planned, or to guide them through the entire planning process from start to finish. My strengths are in logistics and problem-solving, which makes it easier for me to find solutions when challenges arise. One thing that sets me apart is my in-depth experience working with venues. I have a strong understanding of what venue coordinators need in terms of timelines and diagrams, which helps me create a smooth and collaborative working relationship with them.

We’d love to hear a story of resilience from your journey.

At my very first wedding, we were hosting the ceremony on a public beach. The chairs were set up, and we were just finishing up the last touches on the space when, right next to us, a group of kayakers was coming and going. One of the kayaking instructors kept dropping his empty kayaks right in front of the ceremony area. I tried to speak with him, kindly explaining that his kayaks would be in all of the photos, but he was quite dismissive and didn’t seem to be concerned at all. It was a bit of a challenge, especially since he wasn’t very responsive. During the ceremony, I ended up having to move kayaks out of the shot every time he dropped one. It wasn’t ideal, but it did allow the photographer to get some nice shots without the kayaks in the background.

Can you tell us about what’s worked well for you in terms of growing your clientele?

Marketing has been really important in helping me connect with new clients. As a new business, I can’t yet rely on referrals or my reputation to bring in customers, so I’ve turned to online advertising. I’ve started running ads on Google, Facebook, and Instagram, and also subscribed to The Knot and WeddingWire to improve my visibility in search results. These efforts have led to several inquiries and have helped me land my first few clients.

Contact Info:

• Website: https://exquisitemomentssd.com/
• Instagram: exquisitemomentssd
• Facebook: Exquisite Moments SD

Image Credits

Justice Photography