We caught up with the brilliant and insightful Kelly Roach a few weeks ago and have shared our conversation below.

Kelly, looking forward to hearing all of your stories today. Looking back, what’s an important lesson you learned at a prior job?

I have many significant moments and memories during the time of building the business.
Definitely for me, what broke all my limiting beliefs was taking my business to seven figures while working full time. I think that really helped me overcome all the beliefs I had about what I could create in limited windows of time and how I could have success. Then the ability to quickly pivot from 7 to 8 figures in less than two years really showed me that when you focus on the right profit-producing activities, build a winning team, and build a great product that impacts and changes people’s lives – anything is possible.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

We run high-touch products, programs, and services that are all designed to support and cultivate greatness in entrepreneurs. We are helping them to build, grow, and scale successful freedom-driven businesses. We focus on helping them build winning teams so that their business is sellable, scalable, and self-led. What is so unique about us is that we really focus on the high-touch relationship-first mentality in everything that we do.
We use a model called the Care More Model and we are results-obsessed. The focal point of all of our work is to have the best track record for client success in the industries that we operate in. We have six different companies in the portfolio, each with its unique angle and focal point as far as how we help people, but we have one unified vision, which is to become the best business education and leadership development company in the world.
This is what makes us unique — the Care More Model.

Alright – let’s talk about marketing or sales – do you have any fun stories about a risk you’ve taken or something else exciting on the sales and marketing side?

I remember when I had invested heavily in learning a new methodology for launching a program and invested five figures in it. I took time off of work because I still had my full-time job. I delivered my big presentation and I was so excited. I took multiple days off of work so that I could get on sales calls for two days following the presentation and the event.
And I ended up with no calls and no sales. It was just a disaster. This was really a tipping point moment for me because I had prepared, I had invested, I had worked, I had rehearsed. I had done all of these steps leading up to this. I really believed that I was set up for success and I was going to win, but then I didn’t. I had to decide after that moment whether I was going to keep attempting, keep trying, or give up and go in a new direction.
This was one of the many failures I had launching and leading up to the development of the Live Launch. When I created that concept, it basically ran counter to everything that was being taught in the online marketing world.
It presented a whole new way of approaching launching, using live streaming, which was very new at the time, not using a slide deck, not using a script, not using any fancy marketing tools or pre-recorded videos or any of those things that people were accustomed to doing launching. Instead, it really focuses on adding value, being live and present with people, inviting them to take a new action, and then making them an offer. I never developed it to teach it to other people, I developed it to grow my business.
But when I saw the astounding results, I knew that that was part of my calling to put this in people’s hands so that others who could make a difference in the world had a mechanism for making their voices heard and allowing them to impact people.

Do you have any insights you can share related to maintaining high team morale?

The biggest piece of leadership advice I would give is understanding the nature of the relationship between you as a mentor and your employees being mentees and really understanding how critical it is to approach that relationship from the standpoint of making an investment and cultivating talent and working together as a true team where you support and guide and coach and develop them versus just a managerial or employee-employer relationship. If you want long-term trust, loyalty, passion, and conviction from your team, you have to show up and be invested in their success.

Contact Info:

• Website: https://kellyroachcoaching.com/
• Instagram: https://www.instagram.com/kellyroachofficial/?hl=en
• Facebook: https://www.facebook.com/kelly.roach.520
• Linkedin: https://www.linkedin.com/in/kellyroachint/
• Twitter: https://x.com/kellyroachlive?s=20
• Youtube: https://www.youtube.com/c/kellyroach
• Other: https://podcasts.apple.com/us/podcast/the-kelly-roach-show/id1052353755