Alright – so today we’ve got the honor of introducing you to Kelly Madole. We think you’ll enjoy our conversation, we’ve shared it below.

Kelly, looking forward to hearing all of your stories today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

Recognizing the importance of health and sustainability, when I founded South Shore Scents Co. I knew that using all-natural ingredients and sourcing renewable resources from the USA were non-negotiables for me, being a Veteran sourcing all our supplies and materials to USA based business was very important to me. Every candle I handcraft is a testament to this commitment. I carefully select only the finest natural ingredients, ensuring that our products are not only of the highest quality but also environmentally friendly. By harnessing the power of renewable resources right here in the USA, I am not just creating candles – I am contributing to a greener, more sustainable future. Each candle I produce is a reflection of my commitment to providing consumers with a natural, USA-made product that not only elevates their home with delightful scents but also promote a healthier and more eco-conscious lifestyle.

Kelly, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

A few years back I found myself in the depths of a personal struggle, dealing with anxiety. My mom suggested that I try a new hobby and she gifted me a candle making kit for Christmas. I fell in love with the calming effect it had on me while making the candles. With support from my mom, I decided to turn it into a business. Despite doubts, I launched online and later ventured into craft fairs, gaining confidence with each sale. Through perseverance and support, I transformed uncertainty into a thriving business.

I offer handcrafted candles with unique scents, providing customers with relaxation and stress relief. My products also serve as thoughtful gifts and are made from sustainable materials, addressing environmental concerns while enhancing ambiance and well-being.

I’m most proud of the journey behind my brand—the transformation from a personal hobby to a thriving business. It’s a testament to perseverance, passion, self-love and gained confidence as well as the support of loved ones.

For potential consumers, I want them to know that our brand is more than just candles; it’s a reflection of craftsmanship, quality, and care. Each candle is handcrafted with attention to detail and infused with unique scents to enhance their environment. I’m committed to providing products that not only bring joy but also promote relaxation, sustainability, and connection.

Where do you think you get most of your clients from?

The best source of new customers for my business has been a combination of word-of-mouth referrals, social media marketing, and participating in craft fairs and farmers markets. These events provide a valuable opportunity to meet people face-to-face, engage in meaningful interactions, and showcase my products firsthand. Being able to offer samples of my candles allows potential customers to experience the scents firsthand, which often leads to increased interest and sales.

We’d love to hear about how you keep in touch with clients.

Maintaining strong connections with my customers is paramount to fostering brand loyalty. I utilize various channels to stay in touch, including email newsletters, social media platforms, and personalized follow-ups. By keeping my customers informed about new product releases, promotions, and upcoming events, I ensure they feel valued and engaged with my brand. Additionally, I prioritize customer feedback and actively seek input on their experiences with our products. This not only demonstrates my commitment to customer satisfaction but also provides valuable insights for continuous improvement. By listening to their needs and preferences, I can tailor my offerings to better serve them, ultimately strengthening their loyalty to my brand.

Contact Info:

• Website: www.southshorescentsco.com
• Instagram: @southshorescentsco
• Facebook: south shore scents co
• Linkedin: south-shore-scents-co