We’re excited to introduce you to the always interesting and insightful Kelly Ho-Sang Miller. We hope you’ll enjoy our conversation with Kelly below.

Alright, Kelly thanks for taking the time to share your stories and insights with us today. So, let’s start with trends – what are some of the largest or more impactful trends you are seeing in the industry?

As we eagerly anticipate the marketing landscape of 2024, several key trends are poised to shape the industry, reflecting the ever-evolving nature of consumer preferences and technological advancements.

As businesses increasingly incorporate AI into their marketing endeavors, expect a more personalized and efficient approach to audience engagement. AI’s ability to analyze vast amounts of data enables marketers to tailor their strategies to individual preferences, ensuring a more meaningful connection with the target audience.

In this era, engagement metrics are undergoing a shift, with an emphasis on shares rather than traditional metrics like likes and comments. This change reflects a deeper level of audience involvement and endorsement, highlighting the growing importance of content that resonates on a communal level. The social media sphere is becoming a space where shared experiences and relatable content take precedence.

Authenticity and personalization will continue to dominate the social media landscape. Consumers increasingly demand transparency, vulnerability, and connection from the brands they engage with. As SEO strategies adapt to this shift, the focus will be on creating content that not only ranks high in search results but also establishes a genuine connection with the audience. Businesses that lean into these principles are better positioned to cultivate trust and loyalty.

Nano-influencers are gaining prominence as a key element of this authenticity trend. In a world where people seek connection and trust, nano-influencers, with their smaller but highly engaged followings, provide a more intimate and relatable connection. Leveraging nano-influencers can enhance the credibility of a brand, tapping into the desire for genuine recommendations from individuals whom consumers perceive as trustworthy.

At the heart of these changes lies a fundamental human need for transparency, vulnerability, and connection. In 2024, successful marketing strategies will not only leverage advanced technologies like AI but also emphasize the human aspect of connection. As businesses strive to meet the evolving expectations of their audience, authenticity will be the cornerstone of effective marketing campaigns.

Thinking about these changes, it makes me happy to see that we can use new tools to get more people to notice and like what we’re putting out there. I’m really excited that brands are getting back into telling stories in their social media content. It’s cool, but it also means that brands have to be more creative because everyone is trying to be the best. It’s like a fun challenge for them to come up with new and exciting ideas.

Consider Daniel Wellington, the renowned watchmaker, known for its collaborations with fashion and travel influencers. What sets them apart is their surprising collaboration with CanadianBros (@CanadianBros), an Instagram account featuring two adorable dogs named Jasper and Louie.

While dog lovers may not be an obvious target audience for a watch company, Daniel Wellington’s multiple features on this dog-centric account suggest a successful collaboration. In one post, Louie charmingly gazes up at his owner, who happens to be wearing a Daniel Wellington watch. The caption, presented from the pup’s perspective, aligns seamlessly with the account’s overall style.

This influencer marketing campaign, featuring CanadianBros on Instagram, is a sponsored post that stands out. The key takeaway here is that Daniel Wellington, by collaborating with an unexpected partner and embracing the influencer’s playful caption style, successfully tapped into a new and perhaps unexpected audience – dog lovers who appreciate a touch of elegance.

What makes this collaboration even more intriguing is that Daniel Wellington chose to work with an account that has a more serious aesthetic compared to typical pet influencers. This bold move exemplifies the importance of stepping outside of your comfort zone to reach a new niche. By doing so, Daniel Wellington not only showcased the versatility of their brand but also demonstrated the power of thinking creatively in influencer partnerships.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m Kelly Ho-Sang, an entrepreneur and content creator, armed with a Bachelor’s in Fashion Merchandising and minor in Digital Media. I’ve had the privilege of working with brands like Nordstrom, Resorts World Casino, and OTR Solutions. My passion revolves around entrepreneurship, travel, culture, motherhood, food, and fashion.

As a Social Media Strategist, I specialize in helping brands and businesses leveraging organic content to enhance brand awareness and engagement. I offer done-for-you social media management services and will soon launch a course and a unique Done WITH YOU service, aiming to empower individuals to think like marketers and maximize their organic content.

What sets me apart is my belief in the stories I work with, genuine passion for my clients, and a natural ability to connect with others. I empower clients to authentically tell their brand story, providing patient and understanding support for those navigating the world of content creation.

I take great pride in the progress my clients have made over the past seven years. A standout moment for me was attending Milan Fashion Week in 2018 on behalf of Carra Hosiery, capturing social media content and supporting designer Christi Hairston. It was a life-changing experience, showcasing the transformative power of social media and how far it can take a brand

Alright – let’s talk about marketing or sales – do you have any fun stories about a risk you’ve taken or something else exciting on the sales and marketing side?

In the face of unprecedented challenges, I found myself partnering with a struggling dance studio just as the pandemic dealt its unexpected blow. Social media became the last lifeline for this business, teetering on the brink of uncertainty. Determined to make every marketing dollar count, I assured my client that together, we would navigate the storm. Recognizing the immense stress she was already under, I took on extra tasks to alleviate some of the burden. The greatest triumph came in not just sustaining the studio throughout the pandemic but witnessing its growth. By strategically expanding her online presence, we not only attracted new clients but also added a new revenue stream through online classes. This wasn’t just about marketing; it was about being a true partner in her business journey. In times of crisis, hiring a social media manager who becomes a genuine partner, rather than just another digital marketer, makes all the difference. It’s not about selling dreams; it’s about navigating challenges together and realizing the full potential of a business.

Is there a particular goal or mission driving your creative journey?

I am a mentor on a mission. My passion lies in guiding brands through the intricacies of social media, helping them cultivate vibrant communities, foster engagement, and maximize the potential of their organic content. My approach is transparent, targeted, and impactful, designed to eliminate knowledge barriers through practical resources and education. There’s a powerful force within me, and I use my gift to serve the everyday entrepreneur which I aim to serve, inspire, educate, and drive transformative growth in their businesses.

Contact Info:

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