We were lucky to catch up with Kelly Brask recently and have shared our conversation below.

Kelly, appreciate you joining us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

My name is Kelly Brask, and I am the owner/founder of Kelly Brask Organizing, LLC in Chicago, where our mission is to encourage delight, well-being, and better relationships through organized spaces. This mission is deeply personal and stems from my own experiences with the transformative power of organization. When I was first crafting my company’s purpose, I struggled to articulate what truly drove me beyond the practical aspects of running a business. My husband reminded me of how much lighter, more relaxed, and happier I feel when my own space is organized—how it positively impacts my mood and mindset. That realization became the cornerstone of our mission: to help others experience that same sense of relief and joy, creating spaces that not only function well but also inspire harmony and connection in their lives.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m proud to be a Certified Professional Organizer® with over a decade of experience in the organizing and productivity industry. My journey into this field began when I discovered that professional organizing was an actual industry! It was a lightbulb moment for me because organizing has always been something I’ve loved and naturally excelled at. After gaining experience and seeing the impact organizing could have on people’s lives, I knew this was the path I wanted to pursue.

At my company, we offer three main service categories: home organizing, office organizing, and digital organizing. For homes, we help clients declutter, create custom storage solutions, and implement family-friendly systems that make life easier. In offices, we focus on creating functional workspaces, managing paper and files, and setting up task systems to boost productivity. Our digital organizing services are all about simplifying the chaos of digital life—whether it’s optimizing Gmail, managing digital files, or setting up databases for family or personal projects. We also specialize in unique services like Swedish Death Cleaning and ADHD-specific organizing, ensuring we can meet a wide range of client needs.

The core problem we solve is overwhelm. Whether it’s a cluttered kitchen, a chaotic workspace, or a digital mess, our goal is to restore calm and functionality to our clients’ lives. What sets us apart is our personalized, empathetic approach, and our deep understanding of the many strategies and methods that lead to successful organizing We also have strong relationships with organizing-adjacent businesses and downsizing resources, which allows us to offer our clients a full spectrum of support throughout their organizing journey. Whether it’s finding the perfect products, connecting with trusted donation centers, or recycling responsibly, we ensure our clients feel supported every step of the way.

I’m incredibly proud of the work we do and the impact we’ve had on our clients’ lives! Seeing someone walk into their newly organized space with a sense of relief and joy is the most rewarding part of this job. I’m also proud of the team I’ve built—each member brings unique strengths and expertise, from ADHD-specific organizing to residential systems, which allows us to serve a diverse range of clients.

For potential clients, I want them to know that we’re not just about “tidying up.” Our work is about creating spaces that encourage delight, well-being, and better relationships. We’re here to make the process approachable, impactful, and even enjoyable. For those who are feeling stuck or overwhelmed, we offer a judgment-free zone and a clear path forward. At the heart of it all, we’re passionate about helping people reclaim their time, energy, and peace of mind through the power of organization.

Any advice for managing a team?

Managing a team and keeping morale high starts with clear communication and mutual respect. I conduct one-on-one reviews with my team regularly to check in on what’s working, what’s not, and how we can improve together. This gives everyone a voice and ensures we’re aligned on goals and expectations. I also strive to offer enough work to keep everyone engaged and feeling valued. We like to celebrate successes—big and small! Whether it’s a team dinner to brainstorm and plan, or simply acknowledging a job well done and a positive client review, recognizing achievements goes a long way in fostering a positive environment. Ultimately, I believe in creating a supportive space where everyone feels empowered to grow, contribute, and thrive as part of the team.

What’s been the most effective strategy for growing your clientele?

For us, referrals have been the most powerful and effective strategy for growing our clientele. Organizing is such a personal process—clients invite us into their homes and lives, which requires a high level of trust. When we do a good job and exceed expectations, word spreads naturally. Happy clients often refer us to their friends, family, and colleagues, which is the highest compliment we can receive. We focus on building strong, lasting relationships with our clients by providing personalized solutions, clear communication, and a judgment-free process. This not only helps us maintain a high conversion rate from consultations but also creates a ripple effect of trust and credibility in our community. Referrals have allowed us to grow authentically, with a client base that appreciates and values our work.

Contact Info:

• Website: https://www.kellybraskorganizing.com
• Instagram: https://www.instagram.com/kellybraskorganizing
• Facebook: https://www.facebook.com/kellybraskpo
• Linkedin: https://www.linkedin.com/in/kellybrask

Image Credits

Some photos credited to Spider Meka Portraits