We caught up with the brilliant and insightful Kellsee Mueller a few weeks ago and have shared our conversation below.

Hi Kellsee , thanks for joining us today. What do you think matters most in terms of achieving success?

To be a successful small cookie business owner, it takes a blend of passion, quality, and smart planning. You need to create unique, high-quality cookies that stand out and consistently delight your customers. Building a strong brand identity, engaging effectively with customers both online and locally, and providing exceptional customer service are crucial. Efficient operations, good financial management, and the ability to adapt to market changes are also essential. Ultimately, success comes from my genuine love for baking and a commitment to delivering the best possible product and experience to my customers.

Kellsee , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’m Kellsee , the founder and owner of Totally Baked. My journey into the world of cookies started with a lifelong passion for baking and a love for creating delicious treats that bring joy to people’s lives. From experimenting with recipes in my kitchen to perfecting my craft, I’ve always been driven by the idea that a simple cookie can make a big difference in someone’s day. My journey into the cookie world began when I was a stay at home mom looking for a hobby to keep me entertained and help provide for my family. At Totally Baked I specialize in crafting unique and delicious cookies made from high-quality ingredients. Our product range includes classic favorites to innovative new flavors, . Whether it’s for a special occasion, a corporate event, wedding or just a personal treat, we have something to satisfy every cookie lover. What truly sets us apart is our commitment to quality and creativity. Every cookie is made with love and attention to detail, ensuring a consistently delightful experience for our customers. Our unique flavors are crafted to stand out and leave a lasting impression. I’m incredibly proud of the positive feedback and loyal customer base I’ve built over the years. Hearing how my cookies have become a cherished part of someone’s celebration or a comforting treat in their day is the most rewarding part of what I do. To potential clients, followers, and fans, I want you to know that Totally Baked is more than just a cookie business; it’s a labor of love. I’m dedicated to bringing joy through my cookies, always striving for excellence in every batch I bake. Whether you’re a long-time cookie enthusiast or a new customer, we promise a delightful and satisfying experience with every bite.

What’s been the most effective strategy for growing your clientele?

The most effective strategy for growing my clientele has been a combination of leveraging social media, participating in local events, and focusing on exceptional customer service and creating a high quality product that truly sells itself.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Social media platforms like Instagram and Facebook have been instrumental in reaching a wider audience. By posting high-quality photos of our cookies, sharing behind-the-scenes content, and engaging with our followers through stories and comments, we’ve been able to create a strong online presence. Also attending farmers’ markets, fairs, and community events has been a fantastic way to showcase our cookies and connect with local customers. These events provide an opportunity for people to taste our cookies, learn about our brand, and make purchases on the spot. The face-to-face interactions help build trust and a sense of community and lastly word-of-mouth referrals from satisfied customers have also been incredibly valuable.

Contact Info:

• Website: https://totallybaked.org
• Instagram: https://www.instagram.com/totally_baked_llc/
• Facebook: https://www.facebook.com/profile.php?id=100052454899820
• Other: https://www.tiktok.com/@totally_baked_

Image Credits

Headshot Kristen Calgaro Photography