Alright – so today we’ve got the honor of introducing you to Kelley Finley-Urbania . We think you’ll enjoy our conversation, we’ve shared it below.

Kelley, appreciate you joining us today. Looking back, what’s an important lesson you learned at a prior job

Have a conversation to gather more information and build rapport. For many years I worked in retail management. I always believed that if I was looking to just make a sale I ultimately would end up with an unhappy client. It’s important to be a good listener, be honest, and make recommendations based on their needs. I learned the importance of listening and asking key questions, were they looking for value, to save time, was it a gift and other questions to illicit descriptive responses. This is particularly important when creating cakes and cookies for special events and celebrations as generally there is a budget and a theme. Most clients have a vision and many times are unsure on how to execute it on a 4 inch cookie or a 8 inch cake. When cookies were requested for a movie premier I asked about details and did additional research about the movie to gather more information and inspiration.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Monarch Cookies And Cakes creates custom personalized sugar cookies and cakes for corporate events and special occasions. As we only do custom work we do not have a traditional retail store front. We take limited reservations to ensure that each reservation has the attention it deserves. For our cookies we can add business logos, logos for sports teams, personalized cookies with names and colors and add other hand details. Cakes are baked to order using the highest quality and locally sourced ingredients whenever possible. Adding special design details to make it memorable. We deliver locally to make it easier for the clients and ship cookies worldwide. I have always believed that it’s not just cookies and cakes it’s part of a memory. Having a twin son and daughter I know they appreciate how special I have made every birthday and celebration in their life and they will carry these memories in their hearts for a lifetime. I love being a part of others special celebrations.

Can you share a story from your journey that illustrates your resilience?

Having a business that relies on people gathering together was a challenge during the pandemic. I think more than ever people also realized how important family was and the memories that we make. During this time we had to adapt with smaller orders and pricing. It’s important to be able to quickly react to changes around you.

What do you think helped you build your reputation within your market?

It’s important to deliver on what you promise. The first time may be your last time if you do not. We rely heavily on referrals and reviews. Each order has a thank you note and we frequently follow up to show our appreciation. Staying active on social media gets our name out there but the clients referrals are what keeps the ovens going.

Contact Info:

• Website: https://monarchcookiesandcakes.com
• Instagram: @monarchcookiesandcakes
• Facebook: @Monarch Cookies And Cakes
• Other: TikTok: @monarchcookiesandcakes Website: @monarchcookiesandcakes.com Email: [email protected]

Image Credits
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