We caught up with the brilliant and insightful Keith Jacob a few weeks ago and have shared our conversation below.
Keith, appreciate you joining us today. So, naming is such a challenge. How did you come up with the name of your brand?
Sukha Studios wasn’t just a name we randomly selected—it emerged from a deep understanding and passion for everything the word “sukha” embodies. Derived from Sanskrit, “sukha” translates to “happiness” or “ease,” qualities that resonate deeply with our mission and values.
Why “Sukha”?
In today’s fast-paced world, finding happiness and ease can seem like a distant dream. Yet, these are the very states of being that yoga, fitness, and pilates aim to cultivate. When we thought about what we wanted our brand to stand for, “sukha” immediately came to mind. It encapsulated the essence of what we aim to offer—a sanctuary where individuals can find joy, comfort, and balance through dedicated practice.
Why “Studios”?
The term “studios” was a natural fit. A studio is a place of creation, focus, and practice—all key elements of what we wanted to offer our members. It’s a space where people come together to learn, grow, and transform, both physically and mentally. Whether you’re flowing through a yoga sequence, working on your core strength in a pilates class, or finding your zen in a meditation session, our studios provide the perfect environment for personal development.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
Meet the Founders
Hello! We’re the visionaries behind Sukha Studios, where our mission is to inspire wellness, happiness, and balance in everyday lives. My journey into this industry began with a personal quest for mental clarity and physical well-being. As someone who once struggled with stress and lacked direction, yoga became my solace—a powerful tool to regain control and find inner peace. It transformed my life, leading to the birth of Sukha Studios, a sanctuary for those seeking similar growth and rejuvenation. It has truly changed my life for the better!
Our offerings span a wide range of services, including personalized yoga, fitness, and pilates classes, as well as access to our digital studios, curated yoga products through Sukha Essentials, and comprehensive teacher training programs. Sukha Studios is dedicated to solving the challenges of modern living—stress, lack of focus, and physical health concerns. By creating holistic wellness plans, stress-melting classes, and intensive training sessions, we empower individuals to achieve their personal fitness and mindfulness goals.
What sets us apart is our unwavering commitment to authenticity, community, and excellence. We pride ourselves on our expert instructors, innovative programs, and an inclusive environment that inspires every individual to thrive. I’m most proud of our growing community—a vibrant collective of individuals all supporting each other’s journey towards a balanced and healthy lifestyle.
For potential clients and followers, I want you to know that Sukha Studios is more than just a place to break a sweat. It’s a community centered on promoting a joyful and harmonious way of life. We invite you to join us and experience a transformative journey that honors the mind, body, and spirit. Let’s build a world of happiness, health, and harmony together.
Our Core Values
Community
At Sukha Studios, we believe in the power of community. We strive to create a welcoming environment where everyone feels a sense of belonging and support.
Happiness
Our ultimate goal is to help you find happiness and contentment both on and off the mat. Every class, every interaction is designed to uplift your spirit.
Positivity
We maintain a positive atmosphere that encourages growth and resilience. No matter where you are in your fitness journey, you’ll find encouragement and motivation here.
Respect for Others
Respect is at the heart of everything we do. We honor each individual’s unique path and create a space where everyone feels valued and heard.
Focus
Our classes are designed to help you cultivate focus and mental clarity. In a world filled with distractions, we offer a sanctuary of calm and concentration.
Discipline
Achieving your fitness goals requires dedication and discipline. We’re here to guide you, offering structured classes and personalized support to keep you on track.
The Inspiration Behind Sukha Studios
Our inspiration stemmed from a profound passion for yoga, fitness, and pilates. We wanted to create a space that not only improves physical health but also enhances mental clarity and resilience. In essence, we aimed to build a community where people could meet new friends, reduce stress, and improve focus. The aspiration to become a “jedi master” in mindfulness and physical well-being is what drives us every day. At Sukha, we believe that we create the world around us. And our goal is to shape a world of happiness, health, and harmony—one class at a time.
Expansion Plans
As we continue to grow, we have exciting plans in store for Sukha Studios. We are constantly looking for ways to expand our offerings and reach more individuals who share our passion for holistic well-being.
Sukha Studios – facilities offering 1 to 3 studios, available in both heated and non-heated options.
Sukha Digital Studios – Members can access pre-recorded sessions online via YouTube or our website. We are also creating 3, 6, and 9-month improvement programs, encompassing yoga, fitness, and meditation sessions. These programs are designed to accelerate individuals’ progress using our proven techniques.
Sukha Essentials – A yoga product line featuring custom-designed props, tools, towels, and various unique items developed by our team through their personal practice. Many of the products we plan to launch are not yet available in the market.
Sukha Teacher Trainings – Comprehensive teacher training programs are available both in-person and online, catering to all proficiency levels. Our programs are being designed to enhance teaching skills, provide new methodologies, and support educators in their professional development journey.
Sukha Workshops & Retreats – A platform offering workshops that focus on specific yoga postures, in-depth subjects, and personal growth, combined with group retreats at exciting destinations worldwide. These retreats provide an opportunity for participants to deepen their understanding, connect with like-minded individuals, and experience rejuvenating environments.
Who We Serve
Sukha Studios is for everyone—whether you’re a seasoned yoga enthusiast, a fitness beginner, or someone who is health-conscious and looking to add more balance to your life. Our diverse classes and expert instructors ensure that there’s something for everyone. To be honest, our sessions are not for the faint-hearted; only experts can keep up. We adopt this approach because we seek individuals who are strong and determined to push, becoming a better version of themself! Our studios are welcoming spaces free of judgment!
Sukha Studios—where happiness meets discipline, and community meets personal growth.
We’d love to hear a story of resilience from your journey.
Resilience has been a steadfast companion throughout my journey as an engineering student and professional. A memorable story that highlights this occurred during my final year of engineering school when I led a capstone project crucial for both academic success and future job prospects. Juggling the project’s demands with a part-time job and coursework was a Herculean task. Many nights were spent burning the midnight oil, driven by sheer determination (much like today).
In my career as a test engineer, this resilience was frequently tested. I recall a high-stakes project with an almost impossible timeline. Working 55-70 hours a week became routine as I navigated complex debugging sessions and coordinated communication across cross-functional teams. Despite the immense pressure, my commitment never faltered. I learned to prioritize, delegate effectively, and, above all, maintain a tenacious spirit. This tenacity not only led to the project’s successful completion but also enhanced my growth and reputation as a reliable, high-performing professional capable of overcoming any challenge.
The stress I faced at school and work eventually led me to yoga. Concerned friends and colleagues encouraged me to find ways to disconnect and relieve tension! We laugh in hindsight. Through yoga and meditation, I’ve boosted not only my physical abilities but also my mental resilience, empowering me to excel as a professional, partner, and family member.
Can you tell us the story behind how you met your business partner?
The story of meeting my cofounder is one filled with serendipity and the unmistakable pull of shared passion. It was a typical Friday evening, and the stresses of the week had taken their toll on me. Seeking solace, I headed to a luminous hot glow yoga class to recenter my mind. As I walked into my regular studio, the warmth of the room wasn’t the only thing that felt different—there was a palpable energy radiating from a woman behind the counter. She exuded a calm yet vibrant aura, and immediately, I found myself intrigued. Throughout the class, my mind oscillated between focusing on my poses and contemplating how to approach her, a nervous fluttering accompanying each thought. When the class ended, and as the studio began to empty, she moved closer, giving me the perfect opportunity to initiate a conversation. In a moment of spontaneous courage, I asked her what the room’s temperature might have been—a simple question, yet the catalyst for an engaging exchange that soon blossomed into a partnership. That night, beneath the gentle glow of the studio lights, I met not just a fellow enthusiast but my future cofounder with whom I would embark on the Sukha Studios journey. In retrospect, it was amusing to discover she felt the same way! Some of her remarks during class were actually directed at me. For the next few weeks, I attended all her classes, often arriving early and lingering afterward to chat with her. Eventually, I asked her out, and now we’re expecting our first child together!
Contact Info:
- Website: https://www.sukha.love/
- Instagram: @sukhastudios_
- Facebook: https://www.facebook.com/profile.php?id=61562297584720
- Youtube: https://www.youtube.com/@sukhadigitalstudios
Image Credits
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