We recently connected with Keisha Brooks and have shared our conversation below.

Keisha, appreciate you joining us today. Let’s jump to the end – what do you want to be remembered for?

When I think about legacy, the first thing that comes to mind is creating a solid foundation that will impact forever. Legacy is about having something substantial to help or assist the masses. I hope my legacy will not only transition generational wealth for the better and also help others to learn and be the best versions of themselves so that they can continue to influence others to live a healthier lifestyle, not just physically, but mentally, spiritually, and financially. Legacy makes me think of a tree, particularly the olive tree. An olive tree has deep roots and branches that grow out wide. The olive tree symbolizes peace and friendship. If you know me well, you know that people will say I am kind and I love unconditionally. Individuals will also say that no matter what I put my mind to, I finish and see it through. About seven years ago my father died. That was the most challenging time of my life, and recently was the time that I finally started to heal. In the same month of July, my dad’s late wife died as well, July 2022. This made me more than ever start to dig deeper into what legacy is. I have 4 girls and I desire to make sure my children will continue to grow for the better in everything that they do. More than ever, I want to be able to pass down traditions to my girls that they can pass on to their children. I desire to make sure my children can have a legacy that comes from me that is monetary and of great wellness. Often people are fighting to give their children something better, and what I desire to give them more than ever is stability. Stability of their life, so that they continue to have self-awareness and become great businesswomen and inventors of their time.

Keisha, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

While my husband was serving in the Navy I had the opportunity to work as a leasing consultant for the place where we resided. In time I became an assistant property manager, and it all started with me walking into the front office asking for a package. From that point, I was still in school and hadn’t thought much about property management let alone owning my own business one day. My goal was to be an FBI agent and a lawyer. Often times our paths take a detour, and my path has shifted and gone left to right more than many could ever imagine. I have moved to 5 different states, and have what many would consider a larger family. No matter what I have had many opportunities to grow and share my story. You know how they say some people have a sixth sense, or discernment, or are simply great with people? I am all three. I’m gifted with understanding people. I also know how to build and rebuild. As a military wife, you learn a few skills, and one key skill I have learned is how to reset and never settle. I built a six-figure business in 2020 doing short-term rentals and asset management. I am a #1 best-selling author, and I help other vacation owners, and short-term rental operators grow their revenue and build wealth. What I am most proud of is my blessings which are my children and my drive. My children keep me grounded and are part of what brings me peace. I never wanted to be that parent that would let my frustration out on my children if something isn’t going right. I often ask my children their opinion about our life, because honestly, I want to be sure they are happy. I am a go-getter 1000% and I am learning to be okay with a project that may take me longer to finish. I presently am learning about Risk Management, and it is only going to allow me to expand my expertise to clients that come my way. There are many things I have done for clients, but the one thing I am most passionate about is problem-solving. I like to help people fill in the gaps in their business, and my niche is short-term rentals. I’m sure you are wondering with the present market, how can people still successfully provide accommodations? The way I learned it was by figuring out, who I am going to serve. Knowing who I desire to serve and sticking to that is what has helped me help others to maintain occupancy.
Another thing I know is to not put your capital or hard-earned money into one reservoir. If that one dries up, then you are all out. I have learned other ways to invest to make my money work for me. As a licensed insurance agent, I often provide financial analysis to clients to make better decisions about their investments and assets, and I do this daily.

We’d appreciate any insights you can share with us about selling a business.

Yes, I have sold a business. My husband and I once owned a vending machine business. We had about 25 vending machines set up within a 15 miles radius of our home. It was a very interesting venture. We had a few goals in mind. One was to share that not only were our machines a business but they were owned by a veteran. It was a very time-consuming business, and we had a system in place, but we couldn’t always scale it. Some of the machines ran out of candy faster than the others, while some never or hardly ever were touched. The machines were strategically set in other businesses or retail locations. What I learned is we could have set the machines up in 2 types of settings instead of several random locations within a certain radius. In addition, both my husband and I both had well-paying full-time jobs and we could have hired a part-time runner or contractor to manage and document the machines. We ended up selling the business for a profit. The buyer was much younger than us and fresh out of high school, wanted to get their own business, and ours was perfect for him. The things I learned about this business are we could have negotiated the placement. We did have a person that went and set up all the machines and generated the list for us. Have we had just done a little more research, we could have taken a day and done all the placement ourselves.
What I would share with other entrepreneurs is to make sure you know what it means to scale and delegate. You don’t want to prematurely sell if you can hold and delegate, and you can negotiate everything.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

Great question. It is important from the start to know how and when to make a connection with your clients or customers. If you can’t touch people or fulfill their needs, then you are going to have challenges. I know how to listen to people. And I mean really hear what they want. Building repour is important in all businesses. Establishing a brand that can stick is also important. People know me for me because I have always kept it real and transparent with what I do and how I brand. A lot of my referrals are organic. Loyalty comes from providing great service. I don’t wear a mask of business, meaning I share the failures and pitfalls as well as the successes. Most people love a great backstory.

Contact Info:

• Website: www.luxexhomes.com
• Instagram: https://www.instagram.com/marietheentrepreneurswife/
• Linkedin: https://www.linkedin.com/in/keisha-brooks-8bb26b103/
• Youtube: https://www.youtube.com/channel/UCjsnJD8z5geBZUtX_QgKdjg

Image Credits
Samantha Stultz Eman Lopez RIP