We were lucky to catch up with Keisha Brewer recently and have shared our conversation below.

Alright, Keisha thanks for taking the time to share your stories and insights with us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

The PR Alliance started because I noticed smaller businesses struggling to build awareness and credibility despite the impactful work they were doing in their industries and communities. After working in corporate communications, it became evident to me that the reason these fortune 500 companies became who they were was because they had the expertise of people like me, and good communication systems, and I wanted to give smaller businesses the same support. But it’s not just about business for me. I remember feeling unseen, unheard, and undervalued when I was young — struggling to fit in and find my voice — and helping businesses find their voice feels like healing for me too.

So, The PR Alliance isn’t just a job; it’s personal. We don’t just work from experience; we work from the heart. We want to make sure your voice is heard. Your mission becomes our mission – we genuinely care about helping every business succeed and be recognized for their work.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I am the CEO and Lead Strategist of The PR Alliance, a full-service public relations and strategic communications agency launched in 2016. My journey into this industry was fueled by a passion for helping businesses get the recognition they deserve for the work that they do. Having worked for years in corporate communications, I observed the contrast between the resources available to larger corporations and the struggles faced by smaller brands.

The PR Alliance is not just a business venture for me; it’s deeply personal. I recall the feeling of being overlooked and unheard during my childhood, and that has fueled my commitment to helping businesses find their voice. From media relations to social media management, our agency specializes in providing comprehensive communications strategies to businesses of all sizes, ensuring they are seen, heard, and valued for the impactful work they do.

What sets The PR Alliance apart is that our desire to go beyond media relations, audience engagement, and a great social media presence. Our biggest concern is your legacy. We consider your mission as our own, working tirelessly to amplify your voice and help your business thrive. We solve the problem of visibility and recognition for our clients, ensuring that their stories resonate with their target audience.

I take immense pride in the fact that our agency is driven by a heart posture, a commitment to seeing positive change in every business we work with. What I want potential clients and followers to know is that The PR Alliance isn’t just about business transactions; it’s about building meaningful partnerships. We care deeply about your success, and our mission is to be the force behind your brand’s journey to recognition and impact.

We’d love to hear the story of how you built up your social media audience?

The journey to building an audience for myself and for The PR Alliance has been both a deliberate and organic process.

1. Authentic Storytelling: For both platforms I am conscious about being authentic in our storytelling approach. I believe that when you’re building a brand, you shouldn’t be looking to connect with everyone, you should be looking to align with THEE ones – the ones that need your services, the ones that support your mission, the ones that share mutual interests with you and your journey. That’s the thought process for our digital marketing and that’s the thinking we want to encourage for others.

2. Consistent Branding: More obviously, consistency in branding is crucial, For The PR Alliance, we maintained a cohesive visual identity across platforms, using the same logo, color scheme, and tone of voice. This consistency helps in creating a recognizable brand.

3. Valuable Content: For my personal platform and The PR Alliance’s platforms, I am focused on providing valuable content that aligns with our audience’s interests and needs. This includes industry insights, tips for businesses, success stories, and behind-the-scenes glimpses. Valuable content keeps your audience engaged and coming back for more is what I recommend. Think: “What are you going to offer?” not just “what are you going to post.”

4. Community Building Through Collaboration: We actively engage with our audience by responding to comments, asking questions, and participating in relevant conversations. Building a sense of community fosters a loyal and engaged following.
Collaborating with other brands and businesses is also a true way to expand reach.

We’d love to hear about how you keep in touch with clients.

Our client loyalty is centered around our client experience. At the end of the day, clients want results, they want to know that you’re on this journey with them, and they want to see that you’re putting your best foot forward to help them achieve their goals. If you not just say that you can offer those things but show that your mindset is on those things, client loyalty comes organically.

Contact Info:

• Website: thepralliance.com
• Instagram: @iamkeishabrewer / @thepralliance
• Facebook: https://www.facebook.com/thepralliancellc/
• Linkedin: https://www.linkedin.com/company/thepralliance/
• Twitter: twitter.com/thepralliance

Image Credits
I have the rights to the photos.