We’re excited to introduce you to the always interesting and insightful Keisha Anderson. We hope you’ll enjoy our conversation with Keisha below.

Alright, Keisha thanks for taking the time to share your stories and insights with us today. How did you come up with the idea for your business?

Pretty&Ghetto was born out of healing from a personal loss. In that season, I slowed down and looked inward—and I realized I was capable of far more than what I’d been taught to expect. When you grow up in an underrepresented community, it can feel like you’re trapped in a small box with a ceiling over your dreams. Healing cracked that box open. It helped me see the beauty in myself and the abundance the world actually offers when you’re ready to claim it.

I’ve always seen the beauty, resilience, and brilliance in women from communities like mine—even when we don’t have access to all the resources. The name is intentional: “Pretty” is the beauty that’s already within, the vision and elevation. “Ghetto” is our roots—the grit, the culture, and the foundation that shaped us as we rise above pain and struggle. Together, it’s about honoring both sides of our reality instead of hiding one to highlight the other. It’s about finding the beauty within your pain.

I knew this would work because there was a clear gap. There were plenty of brands selling clothes or posting motivational quotes, but very few bringing fashion, community, and practical empowerment under one roof. I wasn’t interested in selling hoodies and tees in isolation—I set out to build a brand that help women grow personally and professionally.

What excites me most is the impact. Watching a woman light up because she feels seen, supported, and resourced tells me this is not just a good idea—it’s necessary. Pretty&Ghetto exists to solve a real problem: too many of us were doing incredible things without platforms, guidance, or sisterhood. I built the bridge I wished I had—so more of us can cross.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My name is Keisha Anderson, and I’m the creator of Pretty&Ghetto. What’s interesting is that I didn’t come from business at all. I was a working-class, nine-to-five girl with zero knowledge about entrepreneurship. I didn’t grow up dreaming of running a business, and truthfully, entrepreneurship was never on my radar. I just had an idea—one that didn’t even have a name yet—and I kept starting, stopping, scrapping things, and restarting again. Over time, through that trial and error, Pretty&Ghetto came to life.

I never set out to be an entrepreneur; I fell in love with a concept. I fell in love with the message I wanted to put into the world, and that love is what turned me into an entrepreneur. Along the way, I’ve been learning disciplines I didn’t even know I needed—discipline itself, balance, and delegation. Balancing family, work, and business is one of my biggest challenges, but it’s also what’s teaching me the most. I’ve learned that I can’t be Wonder Woman all the time. As much as I want to do everything myself, real growth means asking for help and letting others step in to support the vision.

Pretty&Ghetto is both a product and service-based brand. On the product side, we have our signature clothing line—hoodies, tees, and graphic designs that carry our logo and messages of empowerment. Each piece is a representation of our movement and a reminder to women of their strength and beauty. On the service side, we’ve built spaces and resources that go deeper than clothing.

We have Sista’s Safe Space, a support group where women of color can come together and talk about real issues—mental health, healing, relationships, life balance—without judgment. It’s a place of sisterhood, transparency, and encouragement. We also have Book Baddies, our book club that’s launching soon, which will be a fun but powerful space where women can come together to learn, grow, and discuss books that feed both the mind and the spirit.

In addition, we offer digital products that help women both personally and professionally. Whether you’re starting a business and need guidance, or you’re on a personal journey of growth and healing, our store provides tools, eBooks, and resources to support that. We also run our Monthly Spotlight, where we highlight other women entrepreneurs from underrepresented communities, sharing their stories and giving them the recognition they deserve. And soon, we’ll be launching Sista’s with Businesses (SWB), a group designed specifically for women entrepreneurs to connect, network, and grow together.

The biggest problem we solve is visibility and access for women of color from underrepresented communities. Too many of us have talent, creativity, and drive but don’t have the platforms, guidance, or sisterhood to get to the next step. What sets me apart is my genuine heart for this work. I truly want to see other women grow and win, even if that sometimes comes at my own expense. I’ve given away countless free resources and services, not because it’s profitable, but because I know what it feels like to not have access. For me, Pretty&Ghetto is not just about business—it’s about values, representation, and impact. My honesty and authenticity are what keep me grounded, and they’re the foundation of everything I do.

And if there’s one thing I want potential clients, followers, or fans to know, it’s that Pretty&Ghetto is a fun and welcoming brand. We’re here to help, not to intimidate. If you’re a woman of color from a background where you feel stuck, drained, or unsure of your next move—don’t be afraid to reach out. Whether you send an email, a message, or just share your story, we’ll meet you with support. Our mission is to remind you that even after loss and struggle, there are still wins waiting for you. We want you to feel seen, celebrated, and empowered, because at Pretty&Ghetto, we truly believe everybody deserves to win.

Have any books or other resources had a big impact on you?

I’m definitely a book person. Anything that can help me grow personally or professionally—I’m down to read it. Some of the books that have impacted me the most are Rich Dad, Poor Dad, especially the follow-up Cashflow Quadrant. The first book gave me a new perspective on money and mindset, but Cashflow Quadrant really shifted how I think about building wealth and where I wanted to position myself long-term. The Power of Discipline is another book that I love because it reminds me that consistency is everything, especially as an entrepreneur. And then there’s Think and Grow Rich—a classic, but still one of the most powerful books I’ve read when it comes to vision and persistence.

I also feed myself through podcasts. Earn Your Leisure is one I love because it speaks directly to my culture and teaches financial literacy and entrepreneurship in a way that’s accessible for people from underrepresented communities. Hearing so many different entrepreneurs share their journeys has been motivating and validating for mine. High-Level Conversations with 19 Keys has stretched my thinking even more—it challenges me to see outside the box, think bigger, and expand my perspective on culture, business, and even the world as a whole. And then there’s The Mel Robbins Podcast, which I appreciate because it grounds me. She gives practical advice and tools that I can actually use in both my personal life and my entrepreneurial journey.

All of these resources—and so many more—have shaped the mindset that keeps me moving: discipline, vision, balance, and the courage to keep pushing forward.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

I keep in touch with my community in ways that feel personal and genuine. Social media is a big tool for me—I post consistently and interact directly with women who engage with the brand. Whether it’s through comments, DMs, or sharing their stories, I make it a point to respond and let people know they’re seen.

We also use email newsletters to foster deeper connections. That’s where I share new product drops, resources, and also motivational or educational content so it’s not just selling—it’s adding value. Our support groups like Sista’s Safe Space also help build loyalty because they’re more than events; they’re safe, ongoing conversations where women know they’re welcome to show up and be themselves.

For me, loyalty comes from honesty and consistency. I don’t just push products; I listen to what women need, I create resources they can actually use, and I’m transparent about my journey as an entrepreneur. That openness builds trust. Clients and supporters know Pretty&Ghetto isn’t just here to sell—it’s here to support, empower, and grow alongside them.

Contact Info:

• Website: https://prettynghetto.com/
• Instagram: https://www.instagram.com/prettynghettogirls/
• Facebook: https://www.facebook.com/PrettynGhettoGirls/