We caught up with the brilliant and insightful Kehinde Akinwale a few weeks ago and have shared our conversation below.

Kehinde , appreciate you joining us today. Do you think your parents have had a meaningful impact on you and your journey?

Growing up in a single-parent household, my mother played a pivotal role in shaping my values and aspirations. She instilled in me the entrepreneurial spirit from a young age, which has been a guiding force in both my personal and professional life.

One of the most impactful lessons she taught me was the importance of resilience and hard work. I remember a time when she faced significant financial challenges. Instead of becoming discouraged, she took it as an opportunity to start a small business. I watched her dedicate countless hours to researching, planning, and executing her ideas, often juggling multiple roles as both a mother and an entrepreneur. Her unwavering determination inspired me to adopt a similar mindset in my own endeavors.

Another significant lesson was the value of creativity and innovation. My mother encouraged me to think outside the box and approach problems from different angles. She would often say, “Every challenge is an opportunity in disguise.” This perspective has been invaluable in my career, allowing me to navigate obstacles with a positive outlook and find unique solutions.

Additionally, she emphasized the importance of continuous learning and self-improvement. Whether it was through reading books, attending workshops, or networking with other entrepreneurs, she instilled in me a passion for knowledge and personal growth. This commitment to learning has not only enhanced my skills but has also opened doors to various opportunities throughout my career.

In summary, my mother’s teachings and example have profoundly impacted my journey. Her entrepreneurial spirit, resilience, creativity, and commitment to lifelong learning have shaped who I am today, driving me to pursue my goals with passion and determination. I am incredibly grateful for the foundation she provided, which continues to influence my path as I navigate the professional world.

Kehinde , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

**About Me and My Journey**

I am Kehinde Akinwale, and I have always had a passion for marketing. My journey began in childhood, inspired by my involvement in my church’s evangelism outreach, where I found joy in engaging with others and sharing the message of faith. This experience ignited my enthusiasm for communication and persuasion, leading me to understand the power of effectively conveying ideas.

Growing up, I was further influenced by my mother, who owned a small restaurant specializing in chicken and fries. Eager to help her, I immersed myself in the marketing aspects of her business, which laid the foundation for my interest in the field.

I pursued my academic interests in business administration, earning both my undergraduate and graduate degrees in the discipline. Throughout my studies, I developed a keen understanding of digital marketing, allowing me to adapt to the evolving landscape of the industry.

**What I Offer**

I specialize in digital marketing strategies that help businesses enhance their online presence and connect with their target audiences. My offerings include social media management, content creation, search engine optimization (SEO), and brand development. Each service is designed to meet the unique needs of my clients, ensuring I deliver exceptional quality and value.

**The Problems I Solve**

I understand that my clients often face challenges such as low online visibility, ineffective communication, and difficulty in engaging their target audience. I work closely with them to provide tailored solutions that not only address these issues but also empower them to achieve their marketing goals. My approach focuses on collaboration and strategic planning, ensuring that every client feels heard and valued.

**What Sets Me Apart**

What sets me apart from others in the industry is my unique combination of personal experience and academic knowledge. I believe in transparency, creativity, and a results-driven approach, which guide my practice and interactions with clients. My commitment to innovation ensures that I provide services that exceed expectations.

**Proud Moments**

I take great pride in successfully helping several small businesses enhance their digital marketing strategies, resulting in increased engagement and sales. These accomplishments reflect my dedication and hard work and reinforce my belief in the impact of effective marketing.

**What I Want You to Know**

To potential clients, followers, and fans, I want you to know that I am dedicated to helping businesses thrive in the digital landscape. I am passionate about creating meaningful connections and look forward to collaborating with you to achieve your marketing objectives.

We’d love to hear a story of resilience from your journey.

During my early years in marketing, I faced a significant challenge that tested my determination and adaptability. I had just launched a digital marketing campaign for a small local business that I was excited about. We had invested time and resources into crafting the perfect strategy, including social media ads, email marketing, and content creation.

However, just a week into the campaign, I realized that the response was not what we had anticipated. Engagement was low, and the sales figures were disappointing. It was disheartening to see the effort put into the project not yielding the expected results.

Instead of viewing this as a failure, I decided to take it as an opportunity to learn and grow. I reached out to the client to discuss the situation openly. Together, we analyzed the campaign metrics, identifying areas that needed improvement. I took the initiative to conduct additional market research, seeking feedback from potential customers to understand their preferences better.

With this newfound insight, I pivoted our strategy. We adjusted our messaging, refined our target audience, and implemented A/B testing to see what resonated more effectively with our audience. I worked tirelessly, often late into the night, to ensure that every detail was addressed.

The result? Our revamped campaign not only regained momentum but exceeded our initial goals. Sales increased significantly, and customer engagement improved. This experience taught me the importance of resilience—embracing challenges as learning opportunities and remaining committed to finding solutions.

Through this journey, I learned that setbacks are often stepping stones to success. It reinforced my belief that persistence, adaptability, and open communication are key components in overcoming obstacles in the marketing landscape. This story remains a cornerstone of my approach to challenges, reminding me that resilience can lead to unexpected and rewarding outcomes.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

One significant lesson I had to unlearn was the belief that success in marketing solely depended on having the perfect plan in place before executing any strategy. Early in my career, I approached projects with the mindset that a comprehensive, flawless plan was essential for success. I spent excessive time analyzing every detail and crafting what I believed to be the ideal strategy before launching any campaign.

This approach, while well-intentioned, often led to missed opportunities and delayed results. I realized this during a project where I was tasked with promoting an event for a local business. I meticulously crafted a detailed marketing plan, but by the time it was ready for execution, the event date was approaching quickly. I felt pressured to stick to my original plan, even as new trends and insights emerged that could have enhanced our approach.

When the event finally took place, the turnout was lower than expected, and I was left reflecting on what went wrong. I understood that while planning is important, the marketing landscape is dynamic and often requires flexibility and adaptability.

This realization led me to unlearn the notion that a perfect plan is a prerequisite for success. Instead, I embraced a more agile mindset, focusing on the importance of testing, learning, and iterating throughout the marketing process. I learned to value real-time feedback and to be open to adjusting strategies based on what the audience responds to.

Now, I prioritize launching campaigns with a minimum viable product approach, allowing me to gather insights and make necessary adjustments along the way. This shift has significantly improved my effectiveness as a marketer, enabling me to respond to changing circumstances and better meet the needs of my clients.

This experience taught me that flexibility, experimentation, and a willingness to adapt are just as crucial—if not more so—than having a perfectly crafted plan. Embracing this lesson has made me a more effective marketer and has allowed me to harness the power of real-time engagement.

Contact Info:

• Instagram: Kekeoluwatoni