We were lucky to catch up with Keeuina Wilson recently and have shared our conversation below.
Alright, Keeuina thanks for taking the time to share your stories and insights with us today. Earning a full time living from one’s creative career can be incredibly difficult. Have you been able to do so and if so, can you share some of the key parts of your journey and any important advice or lessons that might help creatives who haven’t been able to yet?
I began braiding hair at 13 in order to feel normal. I didn’t have all the nice materialistic items as a kid so i earned money doing hair. I did it mostly as a hobby after college. After a job lost i decided to use my talent to receive income part time, while searching for a new job. I found work as a substitute teacher and enrolled in school to receive a Masters in Education. I completed most of the program until the COVID epidemic. I quit school immediately because the last requirement for graduation included being inside the classroom. It was impossible at the time so I chose to focus on being a full time hairstylist. It started off as working full time from my home. I began to grow clientele and a following on social media. I left home and rented a booth at a barbershop to get acclimated to a more professional environment. This lead me to wanting my own space. I left the barbershop after 6 months and began renting at a studio with other hairstylists. I became open minded to learning more about hair than just braiding. I asked the ladies a bevy of questions daily and began educating my clients. After broadening my services and feeling wiser about the hair industry, I started researching money opportunities for starting my own business. Although being a hairstylist supported me financially with no problem, it became a full time career once I decided to take things serious. I stopped looking at it as a way to earn money but also as a way to help and educate others. I left the studio after a year and a half and opened my own salon suite with the partnership of my best friend Nikki Qualls. I also started a hair care line that offers only one product right now called MajorKey Liquid Gold. It is a hydrating hair growth oil. I believe if I had taken things serious a lot sooner I could have more success but I also believe everything works with God’s timing.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
As a child I always believed I was pretty. Unfortunately I grew up poor and my mom couldn’t afford the luxury of hair salons, or just paying anyone to style my and my sister’s hair. I wanted to feel a part of something, and definitely didn’t want to be embarrassed by my peers. I learned to braid my own hair in middle school. This led to others in the neighborhood asking for services. I used it as an opportunity to make money and buy materialistic things my mom couldn’t afford. This became a hobby that eventually I’d use after losing a job in 2017. I worked as a substitute teacher during the week and dedicated weekends to hair, while studying for my masters in education to become a full time teacher. I was forced to turn it into a full time career in May 2020 due to COVID. I decided to focus on what was accessible and convenient to support my finances.
Initially, money was my motivation. At age 21 my income was 50K a year. The loss of this job and financial responsibilities led me back to a talent I knew could help me survive until securing a new career. After it became my only source of income due to COVID, I began to take it more serious. I paid for a bevy of classes to assist with bettering my craft and learning new services to add to my catalog. It changed from money motivation to loving my career and wanting to expand my and my clients knowledge.
I offer a few different services including braids, natural Locs, shampoo and natural hair services. I also created a hydration and growth oil which consists of raw/organic/cold pressed products only. It also caters to a plethora of issues one may experience with their hair/scalp. This was a career goal that I wanted to reach. It’s now led me to researching how to create other products for hair. I plan to add to MajorKey Hair Line very soon.
I educate clients on how to grow and maintain healthy hair. Sometimes I’m a counselor, babysitter, friend, and more. A hairstylist is just the official title of building bonds through hair. This sets me apart from others because I show concern about more than my clients hair. We talk about family, school, dating, life changes good or bad, etc.; we become family.
I am most proud of not quitting. Being an entrepreneur is the hardest career I’ve chosen, yet so rewarding. I am proud to say that each year there has been progress. I have a larger clientele, returning and new. My social media presence is continuously growing. My finances have increased tremendously. I have built bonds with total strangers. I am able to help others with service. I am happy that was started out as a way to make money is now the highlight of my life. It allows me to be my whole self. I feel free and motivated to start other businesses similar to what’s already been established.
What can society do to ensure an environment that’s helpful to artists and creatives?
I believe the best way to support creative thinkers is just by sharing information. A lot of people are reluctant to just share information these days and I believe if someone shared with me how I do with others, that we could all be more successful at a much quicker rate. Rather it’s how to apply for something business related, knowledge, ideas, events to attend, programs available that support small businesses, work/business on social media platforms, sharing helps others grow.
Any insights you can share with us about how you built up your social media presence?
I honestly tagged almost everyone on my friends list in almost every post I would make on Facebook. I didn’t care if people untagged themselves or unfollowed me. I just wanted people to see my determination to grow. I began paying for daily promos on Facebook, instagram and recently TikTok. It has allowed others to see my business all the way in Africa. It has allowed clients to travel from New Mexico to Memphis, Tennessee to be serviced by me. I offered major discounts on services to help grow my audience. Now I utilize the tools provided, watch YouTube channels that yea b you how to grow your business on social media, and I attend classes that gives you delicate information to grow your social media presence. I NEVER STOP POSTING.
Contact Info:
- Website: https://kstylistbraids.wixsite.com/my-site
- Instagram: instagram.com/KStylistBraids
- Facebook: Facebook.com/KStylistBraids
- Youtube: https://youtube.com/@kstylistbraids?si=Z0hK6i7IlaoAAgSF
Image Credits
Headshots: Joseph Baxter JBSHOTYA