We’re excited to introduce you to the always interesting and insightful Kayla Lassetter. We hope you’ll enjoy our conversation with Kayla below.

Hi Kayla, thanks for joining us today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

When people ask how I started, I always say that it wasn’t glamorous, but it was intentional. In fact, I’m a first-gen entrepreneur! I didn’t have everything figured out, but I had this unshakable gut feeling that I could make it work.

It all started with a TikTok, believe it or not. I stumbled across a young women talking about her business as a virtual assistant, and it was like discovering a whole new world I didn’t even know existed. The more I researched, the more it made sense—so many of the skills this kind of business needed were things I was already doing every day at my 9–5.

That’s when I made the leap that changed everything: I drained my savings account to hire a coach. I wouldn’t recommend that for everyone, but I was financially stable enough to take the risk. And I knew if I wanted to give this a real shot, I couldn’t half-commit. I had to go all in.

At the time, COVID had just hit, so I was working from home and finishing college. My days looked wild—clocking out from work, doing school assignments, then spending another one or two hours every night building my business. I created a brand-new Instagram, started promoting myself, connecting with people, and honestly, just showing up like my life depended on it.

It actually took six months before I landed my very first client—and that client is still with me almost four years later. I didn’t have a website, fancy branding, or a “perfect launch plan.” I even pivoted from virtual assistant to social media marketing about a year into it. I just had a laptop, determination, and the belief that if I treated this like my full-time job, one day it would be.

The more my business grew, I transitioned from full-time, to part-time at my 9-5, to just 10 hours a week. When I started making more than what my 9-5 brought in, I finally took the leap and quit for good in December 2021.

Looking back I didn’t have a ‘proper launch’ & it was far from perfect. I moved before I was ready, learned on the fly, and trusted that clarity would come with action. And it did.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m the founder and lead creative strategist of Free Spirit Virtual Solutions, a creative partner for established, scaling brands that want to grow with strategy, not chaos.

I help businesses bridge the gap between content and conversion—turning what they post online into something that actually moves the needle. Through social media management, content marketing, and done-with-you consulting, I help brands communicate their value clearly, stay consistent, and build a presence that feels as high-caliber as the work they deliver.

Most of my clients are already successful leaders in their industries. They’ve mastered their craft but reached a point where their marketing no longer reflects how powerful their business really is. My job is to help them fix that—to align their message, presence, and strategy so their content actually contributes to growth.

What sets my work apart is the blend of human psychology, creative storytelling, and data-driven strategy. I don’t believe in surface-level marketing or chasing trends for temporary traction. I focus on crafting sustainable content systems and brand stories that attract, nurture, and convert with purpose.

One of my proudest moments was being part of a client’s journey as their brand was acquired—because the content we created together brought in so much attention, opportunity, and trust that it ultimately increased their valuation. That was a full-circle moment: proof that intentional marketing doesn’t just look good online—it changes what’s possible for a business.

At its core, Free Spirit Virtual Solutions isn’t about doing more. It’s about doing what actually matters—building brands that sell through substance, not volume.

What do you think helped you build your reputation within your market?

Honestly, I think what built my reputation most is that I’ve never tried to be anything other than myself. The person you see online is the same one you’d meet in real life. I’ve always believed that authenticity isn’t just a buzzword—it’s a filter. When you show up as your real self, you naturally attract the right clients and repel the wrong ones.

But beyond that, I think it’s the way I approach social media management itself. A lot of people still see it as “posting pretty graphics” or “keeping up with trends.” I see it as a business growth strategy. Your content should be doing the heavy lifting—driving revenue, nurturing trust, and positioning you as the go-to in your industry.

I’ve built my brand on bridging that gap. I treat content not just as marketing, but as a long-term growth and community-building tool. And I think that perspective—combining creativity with business strategy—is what’s helped me stand out in a crowded industry.

Can you open up about how you funded your business?

Since my business is fully online, I got lucky in the sense that my startup costs were low. I didn’t need a storefront or inventory—just a laptop, Wi-Fi, and a lot of determination.

But I also knew that to build something real, I needed to invest in myself. So I drained my savings—about four thousand dollars—to hire a coach and get the guidance I needed to start the right way. From there, I used credit cards strategically to cover business expenses like registering my LLC, building my website, and joining programs that would help me sharpen my skills.

I treated it like a calculated risk. I’d take advantage of 0% interest periods, pay everything off early, and reinvest almost everything I made right back into the business. Looking back, it wasn’t the most conventional path, but it taught me how to be resourceful and financially disciplined from day one.

Every bit of growth since then has been self-funded. I have no loans, no investors, & I own 100% of my business, and everything I’ve built has come from the decisions, risks, and reinvestments I’ve made along the way.

Contact Info:

• Website: https://freespiritvirtualsolutions.com/
• Instagram: https://www.instagram.com/freespiritvirtualsolutions/
• Linkedin: https://www.linkedin.com/in/kayla-lassetter/