We’re excited to introduce you to the always interesting and insightful Kayla Jury. We hope you’ll enjoy our conversation with Kayla below.

Kayla, looking forward to hearing all of your stories today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

Do you remember being a kid on the playground and really wanting to climb up the slide, but every time that you did, you got yelled at by your teacher for not following the playground safety rules? Ya, I wasn’t that teacher.

See, to me, climbing up the slide is fun and the rule to not climb up it actually didn’t make any sense at all. In my classes, with my students, we looked at rules a little differently. Not climbing up the slide is really about safety, but it isn’t climbing up the slide that is unsafe. It is climbing up the slide while someone else is coming down it. So instead of telling my students they couldn’t climb the slide, I taught them how to observe. And this applied to everywhere on the playground.

Instead of needing a long list of boring, restrictive playground rules – my students stayed safe (moreso than others) and we were breaking the rules left and right. We got the result of having fun AND staying safe – we had the best of both worlds.

When I started to get interested in health and fitness as a personal hobby, I saw these same patterns EVERYWHERE. Every coach, every program, everything that we are taught we need to do in order to be healthy or have the body shape that we desire is a restrictive rule that takes away from the things that we love about life.

In the hopes of losing 10lbs I did hours of cardio a week on the elliptical at the gym (boring), I only bought low carb wraps and breads (not delicious) and gave up sugars and all sweets for weeks at a time (I was seriously smelling brownies because I wasn’t allowed to eat them.)

And what is even crazier about following all of these rules, was that for me, and so many other women I know, I still wasn’t losing the weight that I wanted to.

All I ended up with was feeling frustrated, broken and definitely disappointed in myself that I obviously didn’t have what it took to just lose some weight.

But I didn’t give up, I realized that all of the diet rules were just like my students and the playground safety rules. They were blanket things that worked for someone somewhere – but mostly just sucked.

So I decided to figure out how to make my own rules. As someone who loves to learn, I started studying everything I could about movement and nutrition. And I started to see WHERE the rules that were made (by well intended people) were derived from. This helped me to figure out why someone would give up sweets (because its extra calories) or why someone would give up carbs (because it retains water) or why someone would give up fat (because it is calorically dense). None of the reasons behind the rules were bad, but those blanket rules just don’t work.

Instead I started working WITH all of the things that I loved. How could I fit brownies and the calories they had INTO my day and still have a lot of nutrients? How could I manage eating carbs and still lose weight on the scale? How I could I eat fat and not get fat?

I was breaking rules left and right – and I knew I was on to something, because I was enjoying all the things I previously thought I had to give up AND I was successfully losing weight. I was finally getting my dream body, and I was having FUN while I did it.

My brain was baffled at first – because breaking the rules seemed so counterproductive to everything I had learned on pinterest or bodybuilding.com – but it truly worked.

And I found out why.

When we follow all of those rules, we are having to do things that don’t fit us. That don’t fit our lives, our preferences, our goals, our desires, our tastebuds or the way that we want to live. When we are so far from aligned to the actions we are taking, we will never stay consistent with them. And consistency is the key to results.

So its actually so important that we break the rules, and instead make our own. Ones that fit our life and what we love so that we can continue to do and be the things and people that are important to us WHILE we also get the results that we want.

This worked for me, and now my framework has helped hundreds of people do it with me.

Instead of dieting 8-12 weeks following all of those rules, feeling overwhelmed with major FOMO of all the things they love , and then just gaining all the weight back once they went back to their real life – I help people create a health life that is sustainable. One that they can become healthier, gain more energy, get fit, become more confident and still have margaritas and nachos on the weekends.

My community, we are the rebels. And we are not only breaking these rules for ourselves and getting the results that we want, but we are also modeling and showing future generations that they don’t have to follow those toxic thoughts and behavior patterns to be healthy and fit either.

Those days end with before us, and a new way to approach health and fitness is starting with us.

Kayla, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Whole Human is revolutionizing the health and fitness industry. You know all the rules for health that we all hate. No wine? No cookies? No Carbs? We help people break those rules and make their own so that they can have the energy and body that they want while enjoying life at the same time. They get the results that they want and also change how they think and act around food which stops toxic food thoughts and behaviors from beings past down to the next generations.

We do this mainly with our course and coaching program The Rebellion: Weight Loss without Rules. This program was built on my own experience in so many different things health and fitness related by it was also influenced heavily by my time as a teacher where I learned about motivation, what drives humans, how they learn and apply skills and strategies best and what approaches help people to learn for LIFE as well as my time as a curriculum developer. This course that goes with this coaching program alone can get results because of the way that it is built in terms of the sequencing, skills, and framework that is built into it.

Our world is where the foodies, frequent flyers, and social girlies get to keep doing all of those things that they love AND create the body of their dreams. So that they can walk into any date, any beach and any day at work incredibly confident.

I am so proud that The Rebellion is a place where the community is so supported by each other. Everyone here feels safe, gets the coaching the need, the skills they need and the support they need to make not only their dream body a reality – but also stretch and grow in so many other areas of life because the support is so great. So many of our clients stay in our community for years and love to keep creating new goals for themselves as well as supporting others.

There really isn’t a coaching program like ours that simplifies and clarifies health making it easy, helping you stay consistent and allowing for life to be as fun and full as ours.

What’s a lesson you had to unlearn and what’s the backstory?

Starting my business was so exciting – it was the classic feeling of creating a goal and just going for it. Everything was NEW, the world was my oyster, anything seemed possible. I didn’t know about business, marketing, lead generation, reach, conversions – none of it and that green-ness was such a beautiful thing.

Right away, my business picked up and in months I was making my teaching salary and then a little more. It seemed to just come easy. And then – like so many business owners, things started to take a different direction.

I got so excited about my success that I just figured I could keep growing my business and doing more and more so I started adding – and I started getting caught up in looking for the ‘blueprints’ and the ‘formulas’ that were going to help me grow my business even more and be an even better coach and serve even more people and make more money.

But what I didn’t know at the time, was that in searching for other people’s blueprints and formulas I was losing my own.

After a very successful first year in business, I hired a business coach. I enjoyed her, she was really nice, and I felt like I was learning so much. She would teach her strategy, and I would go and replicate it in my business. Over and over until I started to realize – that my business had stopped growing. What I was learning from her – it felt like learning, but it wasn’t creating anything in my life but a lot of work.

So then I went to another business coach, one that a friend that I had met and gone to and was having incredible success in growing her business. I went to the calls and she told me HER way of doing things. So I started doing them. But not only was my business still not growing – not only was it still just a lot of work – but it was also no longer fun. It had become a chore.

I had this revelation that I was doing in business what I had to learn for my health and fitness journey. I was following someone else’s rules. These strategies – they worked for those other coaches in their businesses, with their lives, and in their preferences with what they wanted their business and life to look and feel like. But they didn’t fit in mine.

I wanted to run my business the way I taught people to achieve their health goals – by doing what works uniquely for them, working WITH their strengths and their bodies and by making sure that it fulfilled them and FELT GOOD. Because what I learned from these other coaches didn’t feel good to me. It didn’t even feel like me.

It took me a long time to mentally recover and unlearn the things that I learned from those coaches that were so not aligned with how I was working. But now that I am back in feeling myself and focused on the things that I love and in serving my clients and growing in a way that feels good to me – the world is my oyster again.

My dreams are big again, my actions are big again and I can’t wait to see where I go and grow!

I hope that all business owners never allow themselves to be pulled into the shoulds and rules but instead know and understand their personal value and how that is the key that will make their business successful in all the ways!

Any advice for growing your clientele? What’s been most effective for you?

I feel like it might seem cliche to answer with this, but the best way to grow the number of clients I have had is directly related to how good my product it. The first an obvious reason why is that a get quite a few clients from referrals. I work hard to create an environment that is safe, fun and productive for my clients. And  I also work hard to coach their assess off every step of the way. This means that they feel great and have fun while they get massive results.

And when they get massive results and have fun doing it, they share about it, which grows my client base.

When my clients get great results, then I get great testimonials that I get to share with the world, which grows my client base.

When my clients love my community so much that they never want to leave, that grows my client base.

When my program is so great, it is easy to talk about and it motivates people to join, which grows my client base.

Having a stellar program that gets my clients incredible results has been the most effective for me so far in my business – and as I grow other strategies, I think that this will still have to be the base of what keeps people coming and coming back!

Contact Info:

• Website: https://www.wholehumancommunity.com/jointherebellion
• Instagram: @itskaylajury