We caught up with the brilliant and insightful Kayla Cooper a few weeks ago and have shared our conversation below.
Kayla, looking forward to hearing all of your stories today. We’d love to hear your thoughts about making remote work effective.
Yes, my team can work remotely! In fact, we are the only 3D/4D ultrasound services in Knoxville that promotes this. We bought the highest end portable ultrasound machine, so our clients can have have wonderful quality images in our studio and at their home if they choose too. Everyone likes to be in the comfort of their own home. To see your baby in your own environment, makes that bonding moment between mom and her unborn baby so much more special. This option is also great for baby showers, so friends and family can actually see the face of the baby they are spoiling in real time imaging. People also love this option for gender reveal parties!
Kayla, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
My name is Kayla Cooper. I am a registered Diagnostic Medical Sonographer and recently opened a 3D/4D/5D ultrasound studio. I have a true passion for ultrasound and an even bigger love for the OB world. I am pregnant with my first child and I can honestly say there is no better feeling in the world than being able to see my unborn child whenever I want. I feel closer to him, I get to see his features develop and it gives me peace of mind checking on him at any moment I want. I wanted to give this same option for pregnant moms out there. Since bringing a child into this world is such a life changing experience for a women, I not only want moms to feel comfortable in my studio, I want my studio to be an experience for herself and for her friends and family. Which is why I spent so much time, making the studio an atmosphere comfortable, chic, fun and to give them opportunities they cannot find anywhere else. For example, we have two huge gender reveal mural walls right in the scan room to take pictures in front of. We also have our pregnancy announcement corner for moms in their early stages of pregnancy. You can choose from a sort of letter boards, backgrounds and props to make a pregnancy announcement photo. We offer sneak peek DNA blood testing in a sterilized room, so you can find out the sex of your baby with 99.9% accuracy as early as 6 weeks and get your results in 2 days. We also offer different features for your babies photos and baby items. Not only do I think the studio itself sets us apart from other 3d/4d ultrasound services in Knoxville, I am proud to say that we are the only non-diagnostic fetal ultrasound studio owned and operated by a Registered Ultrasound Sonographer. Even though our studio is a non-diagnostic clinic, my eyes are still trained and I can still contact their doctor if I think it’s necessary. I want all of my clients to know they are in good hands while their baby is being scanned. Going to school for 4 years for my diagnostic medical ultrasound sonography program has trained me to know my machine thoroughly and to ensure all of my patients receive the highest quality images of their baby. I truly believe my passion for this field will shine through my work. I am so excited to start this new chapter of mine and to give moms the greatest experience as they travel into motherhood!
Any stories or insights that might help us understand how you’ve built such a strong reputation?
Network, Network, Network! Since I started my business, I have probably had about 50 coffee dates, brunches, lunches, meetings, etc… with other business owners in the pregnancy and postpartum community. Not only did this help build great relationships, create a support system and give my clients great resources to go to. This also helped with referrals and gaining new clients.
Any advice for growing your clientele? What’s been most effective for you?
There are many things that have helped grow my clientele including posters, social media, google business profile and networking. I think something that has helped me the most, is the Bumps and Beyond Expo that I am hosting. I have collaborated with other local business owners to design this expo that is specifically designed for pregnant women, postpartum women and for women with young children. By doing this, I made a website specifically for this event featuring myself and all the other vendors that will be at the expo. By doing this, my business is not only advertised by myself but also by all the other vendors who are apart of this expo. I am also doing ultrasounds at this event at a discounted price, so women get a sample of my business and will want to come back for the full experience! This expo will be held at Topside Studios on November 4th!
Contact Info:
- Website: https://www.ittybittyultrasounds.com
- Instagram: @Ittybittyultrasounds
- Facebook: @Ittybittyultrasounds
- Other: https://linktr.ee/ittybittyultrasounds https://hellolittleoneultr.wixsite.com/knoxvillepregnancyex