We were lucky to catch up with Kayla Bass recently and have shared our conversation below.

Kayla, thanks for joining us, excited to have you contributing your stories and insights. How did you come up with the idea for your business?

This crazy idea of starting and running a business out of my home all started by saving money and making my daughters birthday cakes every year. Family and friends would always comment on how my cakes tasted amazing and how I was being better and better each year. They were actually the ones to push me to make this hobby a business. I have only been in business for 2.5 years and it has taken off! I am currently around 8-10 weeks out on orders and every single order has been word of mouth. I can’t begin to explain how amazing word of mouth is for your business. If people like you, they’re going to talk about you.

Kayla, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I started my actual business through friends of family, so people I was familiar with. As word of mouth grew with my business, I started receiving orders from people I have never met before. Soon after, I had people in Kansas requesting cakes as well. I like to say that I have graduated from simple birthday cakes to extravagant weddings. I do it all though, cakes, cupcakes, macarons, cookies, the list goes on. If you have an idea, my goal is to transform that into cake.

What’s been the most effective strategy for growing your clientele?

The most effective strategy for growing my clientele would be word of mouth. When you have someone who loves your cakes, family for example, they are going to tell their friends. Their friends are going to tell their friends and so on. Marketing is another way I have grown my customer base. I post everything I make so they can see the wide range of items I offer and the skill level I portray. I want people to be able to see what I am able to produce so they can get a sense of what they are getting and paying for when they order.

Have you ever had to pivot?

A time to where I had to pivot in my business would be setting some boundaries with some customers. I say boundaries as in letting a customer know that I am booked and unable to take on their order. I am a people pleaser and it would genuinely make me sad when I wasn’t able to take on an order because I was booked. I have learned to put my self and my family as a priority and to tell myself that it is ok to say no. This has also taught me to maintain a good and healthy schedule to where I am not overwhelmed (as much) with orders every month.

Contact Info:

• Instagram: Baking with a Bass
• Facebook: Baking with a Bass

Image Credits
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