We’re excited to introduce you to the always interesting and insightful Kay Felder. We hope you’ll enjoy our conversation with Kay below.
Alright, Kay thanks for taking the time to share your stories and insights with us today. If you could go back in time do you wish you had started your business sooner or later
If I could go back, I would’ve started sooner. I started my businesses while playing professional basketball, but I spent years focused solely on my sports career. Looking back, I realize the best business lessons come from experience, not waiting until everything is perfect. My journey gave me valuable perspective, but starting earlier would’ve given me more time to learn, grow, and build. One thing I know now: there’s never a perfect time—just a decision to start.
Kay, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
My name is Kahlil (Kay) Felder, and most people were first introduced to me through basketball. I grew up in Detroit, Michigan, and my journey took me from Pershing High School to Oakland University, where I became an All-American and later fulfilled a lifelong dream of playing in the NBA and professionally around the world.
While basketball opened many doors, it also taught me discipline, resilience, storytelling, and the importance of building something that lasts beyond the game. Those lessons inspired me to become an entrepreneur, author, and creative.
Today, I am the founder of several brands and businesses, including 20 Times Productions, Shot Clock Insights, and my lifestyle brand 2KØ. Through these ventures, I create books, stories, apparel, digital content, and media that inspire, educate, and connect with people from all walks of life.
As an author, I write children’s books, motivational stories, and personal reflections centered around family, perseverance, character, and personal growth. My goal is to create meaningful content that leaves readers with something valuable long after they finish reading. Through Shot Clock Insights, I share stories and perspectives that encourage people to think deeper, reflect on life, and pursue their goals with purpose.
What sets me apart is authenticity. Everything I create is rooted in real experiences—from growing up in Detroit, to competing at the highest levels of basketball, to navigating fatherhood, entrepreneurship, and life after sports. I don’t create simply to sell products; I create to tell stories, inspire people, and build a lasting impact.
The accomplishment I am most proud of is not any award or achievement on the court. It is having the ability to use my platform and experiences to create opportunities, inspire others, and leave behind something meaningful for future generations.
Above all, I want people to know that my brand is built on purpose, growth, and legacy. Whether through a book, a story, a piece of apparel, or a conversation, my mission is simple: to encourage people to dream bigger, believe in themselves, and understand that their story matters.
Have you ever had to pivot?
One of the biggest pivots in my life came when I realized basketball couldn’t be my entire identity.
For most of my life, basketball was the plan. It took me from Detroit to college, the NBA, and professional leagues around the world. But as I got older, I understood that every athlete eventually faces a transition. Whether it’s because of age, injury, opportunity, or simply the next chapter of life, the game doesn’t last forever.
Instead of waiting until basketball ended, I decided to start building while I was still playing. I began writing books, creating content, launching businesses, and developing brands that reflected who I was beyond the court.
That pivot wasn’t easy. I was stepping into industries where I had no reputation and starting over as a beginner. But basketball had taught me how to work, how to handle adversity, and how to stay committed to long-term goals.
Looking back, that decision changed everything. It taught me that growth often requires letting people see a different version of you. Today, I’m still passionate about basketball, but I’m equally passionate about storytelling, entrepreneurship, and creating a legacy that extends far beyond sports.
The biggest lesson I learned is that a pivot isn’t about abandoning who you are—it’s about expanding who you can become.
Can you share a story from your journey that illustrates your resilience?
One of the greatest tests of resilience in my life came after achieving what many people considered the dream—I made it to the NBA.
People often see the highlights, but they don’t always see the uncertainty that comes with professional sports. Throughout my career, I faced injuries, roster changes, being cut, moving across the country, and even across the world to continue pursuing my passion. There were moments when things didn’t go according to plan, and I had to decide whether I would let setbacks define me or use them as motivation.
What kept me going was my belief that challenges are temporary, but quitting is permanent. Every obstacle forced me to adapt, improve, and keep moving forward. Instead of focusing on what I couldn’t control, I focused on what I could—my work ethic, my attitude, and my willingness to keep showing up.
That same mindset now guides me as an entrepreneur, author, and businessman. Resilience isn’t about never facing difficulties; it’s about continuing to move forward despite them. My journey has taught me that some of life’s greatest opportunities come after the moments when giving up seems easiest.
If there’s one thing I hope people take from my story, it’s that setbacks don’t have the final say. How you respond to them does.
Contact Info:
- Website: https://Shotclockinsights.com
- Instagram: @2k0.merch @shotclock_insights @2kayzero
- Facebook: Kay Felder
- Twitter: 2kayzero
- Other: https://linktr.ee/twokayzero?utm_source=linktree_profile_share<sid=f8fddea0-4826-4b0d-b524-11ca8c0f1b95
