We caught up with the brilliant and insightful KAVITA BAY a few weeks ago and have shared our conversation below.
Hi KAVITA, thanks for joining us today. Owning a business isn’t always glamorous and so most business owners we’ve connected with have shared that on tough days they sometimes wonder what it would have been like to have just had a regular job instead of all the responsibility of running a business. Have you ever felt that way?
I love being a beekeeper and a maker of things. The work itself—caring for the bees, creating, being close to the land is deeply fulfilling. The harder part is running the business side of things. We became business owners out of necessity so we could keep doing what we love. Beekeeping is really a lifestyle choice, and our hope has always been that it can also support our family.
That said, agriculture is unpredictable. The workload can be overwhelming, and there are times when everything else in life has to be put on hold to meet the needs of the farm. Sometimes you don’t get a break, even when you really need one. In those moments, I have wondered what it would be like to have the stability of a regular job. I’ve even thought about going back to teaching not just for the steadiness, but because I genuinely enjoy working with kids.
We’ve had a couple of tough years. One especially low-yield honey season left us feeling like we were working for free. When you put so much into something and the return isn’t there, it can make you question whether it all makes sense. But at the end of the day, this life is still where my heart is.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
We’re beekeepers, makers, and small-scale farmers who came into this work with a deep love for nature, craft, and community. Our journey into beekeeping started with curiosity and a desire to live more closely with the seasons and the land. What began as a few backyard hives quickly grew into a full-fledged way of life and eventually, a business.
Today, we raise bees with care and intention, and we make small-batch products that reflect the rhythms of our environment. From raw, unfiltered honey to beeswax candles and handcrafted goods, everything we create is rooted in sustainability, transparency, and respect for the natural world. We’re proud to offer goods that are not just beautiful or delicious, but also meaningful products that reconnect people to the source of things and to the cycles that sustain us.
We also hope to offer more than just products. Our work solves a different kind of problem: the disconnect many people feel from where their food and goods come from, and the desire to support businesses that reflect their values. Whether it’s through education, conversation, or simply sharing our process, we try to offer a window into the real work behind the scenes and why it matters.
What sets us apart is our scale and our sincerity. We’re not a large company; we’re hands-on at every step, and every product we offer has a story behind it. We value quality over quantity, and connection over transactions. We want people to feel good about what they’re bringing into their homes because it was made with care, with respect for the bees, the land, and our community.
What we’re most proud of is staying true to that vision, even when it’s hard. We’ve had years where the honey harvest was light, or the work felt endless, but we’ve stayed committed to doing things the right way, not the fastest or easiest. We hope that comes through in everything we share.
For anyone new to us, we’d want you to know: this isn’t just a business; it’s a way of life. When you support our work, you’re supporting a family farm, healthy bees, and a slower, more intentional way of living.
What do you think helped you build your reputation within your market?
Our reputation has grown from the ground up. We began by showing up consistently at local farmers markets, selling directly to our community and having real conversations with the people who use our products. That personal connection helped us build trust, gather feedback, and share the story behind what we create.
From the start, we focused on staying hyper-local. We made a conscious effort to support our local economy, source responsibly, and stay rooted in the place we call home. That strong foundation allowed our business to grow naturally through word of mouth. People recommended our products because they believed in our values and because the products truly work.
We have always prioritized quality. We don’t cut corners, and we believe that the care and intention behind what we do is evident in every item we offer. Whether it’s our honey, beeswax candles, or handcrafted skincare, we let the products speak for themselves.
Any thoughts, advice, or strategies you can share for fostering brand loyalty?
One of the most important ways we stay connected with our customers is by showing up in person. We continue to attend farmers markets every week, even though it can be demanding and time consuming. That face to face interaction is something you simply cannot replace. People want to know who is growing their food and making their products, and having those direct conversations helps build genuine trust and long term relationships.
We also try to stay connected through social media. While we know our posting could be more consistent, we focus on being honest and real whenever we do share. Whether it is behind the scenes glimpses, updates from the farm, or messages to our community, we want people to feel involved in what we are creating.
At the core of everything we do is authenticity. People continue to support us because they know we care, we are present, and we stand behind the quality of our work.
Image Credits
Adrianna Reid Soul Craft Media