We’re excited to introduce you to the always interesting and insightful Katrina Kelley. We hope you’ll enjoy our conversation with katrina below.

Katrina, appreciate you joining us today. How did you come up with the idea for your business?

The idea for Cigar Bella came to me at an upscale event where a cigar roller was off to the side—barely noticed, no signage, no real interaction. Guests were curious, but the experience lacked intention and elegance. I stood there thinking, This could be so much more.

That moment lit the spark. I knew I could take this traditional craft and elevate it—turn it into something luxurious, engaging, and unforgettable. I envisioned a brand that offered more than just a cigar roller for weddings or events—I wanted to create a full experience. One that felt curated, stylish, and deeply rooted in culture and connection.

What makes Cigar Bella truly unique is that we’re an all-women team in a male-dominated industry. Our cigar rollers are not only highly skilled—they embody professionalism, sophistication, and warmth. We bring a refined, feminine energy to the cigar world, and our clients love that we offer something elevated and unexpected.

I believed from the beginning that this could work because there was nothing like it. People weren’t just looking for a cigar roller for a wedding—they were looking for an experience. One that guests would talk about, post about, and remember. Cigar Bella fills that gap by combining luxury, hospitality, and tradition in a way that feels fresh and modern.

It wasn’t just about solving a problem—it was about redefining what a cigar roller experience could be. And that’s what still excites me every day.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m Katrina Kelley, founder of Cigar Bella, a woman-owned luxury brand offering elegant live cigar rolling experiences for weddings, corporate events, private parties, and brand activations. I entered this space because I saw an opportunity to reimagine the cigar experience—something that was traditionally male-dominated and often lacked the sophistication and personalization that today’s high-end clients expect.

At Cigar Bella, we specialize in providing professional, highly trained cigar rollers—including expert cigar rollers for weddings—who bring tradition, style, and engagement to any event. But we do it with a twist: our entire team is made up of women, which is rare in this industry. Our presence is polished, warm, and culturally respectful. We’re not just rolling cigars—we’re creating moments that guests remember.

What sets us apart is our attention to detail and commitment to a luxury experience. Every part of our presentation—from the decor to the customer service to the way our cigar rollers interact with guests—is intentional. We’re solving a common problem: most cigar roller services are outdated, impersonal, or don’t match the tone of elegant events. We bring a fresh, elevated approach that feels modern, refined, and experience-driven.

I’m most proud of how we’ve carved out a space that didn’t really exist before—where women can lead in the cigar world and where cigar rolling can be both classic and contemporary. We’ve built a reputation for excellence and are now serving clients across the country who trust us to deliver something truly special.

To anyone discovering Cigar Bella for the first time, I want them to know this: we’re here to enhance your event with beauty, craft, and connection. Whether you’re hiring a cigar roller for a wedding or planning a luxe brand activation, we deliver more than just cigars—we deliver a curated experience that reflects quality, culture, and celebration.

We’d love to hear about how you keep in touch with clients.

At Cigar Bella, we keep in touch with clients through personalized follow-ups, thank-you messages, and check-ins after each event. We use a CRM system to track client history, preferences, and event details, which allows us to reach out in a meaningful and timely way—whether it’s to celebrate an anniversary, share new offerings, or simply express our appreciation.

We also foster loyalty by delivering an exceptional experience from start to finish. Our clients remember the professionalism of our cigar rollers, the elegance of our setup, and the attention to detail we bring to every event. Many become repeat clients or refer us for other weddings and events, which speaks volumes. Our goal is to make every interaction feel thoughtful, effortless, and on-brand—because true loyalty comes from consistently exceeding expectations.

Are there any books, videos or other content that you feel have meaningfully impacted your thinking?

Yes—“The E-Myth Revisited” by Michael E. Gerber had a major impact on how I think about building and managing Cigar Bella. It helped me shift from working in the business to working on the business, which has been crucial as we’ve grown across multiple cities. It reminded me that systems, structure, and consistency are key—especially when managing a team of cigar rollers and delivering a luxury experience every time.

Another resource I love is Simon Sinek’s “Start With Why.” It helped me stay grounded in my mission and lead with purpose—especially as a woman navigating a traditionally male space. Knowing why I do what I do fuels everything from branding to team leadership to the way we interact with clients.

Contact Info:

• Website: https://cigarbella.com
• Instagram: https://instagram.com/cigarbella