We’re excited to introduce you to the always interesting and insightful Katrina Julia. We hope you’ll enjoy our conversation with Katrina below.
Katrina, thanks for joining us, excited to have you contributing your stories and insights. Folks often look at a successful business and imagine it was an overnight success, but from what we’ve seen this is often far from the truth. We’d love to hear your scaling up story – walk us through how you grew over time – what were some of the big things you had to do to grow and what was that scaling up journey like?
Time is our precious commodity. The minutes you spend reading this article, listening to a show, investing in a course, and taking action is all aligned to you creating a life and business you love. Any time we spend with any area of our life that is the opposite of what we say we want is robbing us from the freedom and life we desire.
My entire life I have been sensitive to how I invest my time. This always showed up in 7+ industries I served in strategy, structure, and systems in roles in the executive team, operations, and finance. When I became a full-time entrepreneur in 2011, freeing up time while scaling stayed top of mind. This did not mean that I didn’t battle with fear and sabotage. With faith and focus, I increased alignment step by step. The levels of alignment today are exponentially different than a year, 6 months, 7 years ago.
I started FIT Life Creation in 2015 after experiencing transformation in every area of life. I received the divine download to create an all-in-one lifestyle brand with health, wealth, and business to help you #CREATEIT a life and business you love. Think Airbnb and Amazon have a family along with influencer marketing + fundraising.
While the vision existed in 2015, it took strategy, structure, and systems at every turn including foundation, building, and scaling. These steps included a focus on community, creators, and creatives. This included a website, social media, course creation, business development, execution, and scaling,
Nothing happens overnight. Let me SCREAM it AGAIN for the PEOPLE in the BACK.
NOTHING HAPPENS OVERNIGHT. The transformation, results, and freedom I have right NOW is a RESULT of YEARS of EFFORT. Every single seemingly insignificant STEP results in massive momentum over time.
Just. Like. Compound. Interest.
Hello – where are my financial freedom fighters at? My CPAs?
At the forefront of my mind was and always is – automation and delegation.
I know what I know and I know what I don’t know.
The vision of CREATEIT, the community, our centers God has given me is mind blowing. I knew that I would be investing exponentially in education to get the skills and character I need to get to where I am going, no different than getting my Masters and Bachelor Degrees, fitness, and finance certifications.
At a glance:
I started in 2015-2016 with mapping out the vision. I invested from 2011 to now ALWAYS in programs and events like
Strategic Coach, Brendon Burchard, Chalene Johnson, Boss Babe, Herbalife Nutrition, Unstoppable Year with Bethany Hamilton, Super Focus, Wanderful, and The Cru (awarded a spot!). The list goes on beyond this.
In 2016-2017, I developed and launched website 2.0- 3.0, 12 themes, blog, show, and a challenge and mastermind. I started to automate with tools like Kajabi, IFTTT, and Hootsuite. I started our influencer marketing program with our Costa Rica and Cuba Retreat. I spoke as a Keynote Speaker at Fitness MBA, AICPA, SCW, Wanderful.
In 2017-2018, I increased automation and delegation across every facet of the business including delegation of business development processes to VAs with Efficise. I increased course development and launches.
In 2019-2020, I increased intensity and focus on community with influencer marketing including results like 3000% ROI, working with over 10,000 influencers, and increasing delegation of over 100 tasks freeing up more time.
In 2020-2022, I emphasized priorities across B2B to B2C to increase results in the pipeline and delegated to increase results. I set up a dashboard on ClickUp to track ongoing results and closure. I decided to leave Atlanta, GA for 1-2 years to travel to increase literal global presence, projects with brands around the world, AND save over half of my living expenses on my way to financial freedom. I continued to increase accountability with 5+ communities I am in with wellness, finance, and business
This is the tip of the iceberg.
Stop thinking someone will hand everything to you to #CREATEIT
Its time for YOU to #CREATEIT now.
Create. Transform. Inspire.
You are born to.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
Pull key aspects or copy and paste from here
https://www.fitlifecreation.com/post/how-transformation-is-required-to-create-a-life-and-business-you-love-creator-series
We’d love to hear the story of how you built up your social media audience?
I started on social with Facebook sharing my transformation of losing over 55lbs including my before and after. My business blew up 25x in the first year. I immediately thought to myself – wow, imagine if I multiple this with community across platforms. Imagine what may happen with authenticity, consistency, automating and delegating.
Fast forward to now with a personal presence of over 30k across platforms personally and over 300+ million in reach in communities. I am just getting started too.
Tips
1 Get clear on who you are and what you love.
2 Align your social media to your strategy for launching business, ebooks, courses, speaking, etc.
3 Have fun
4 Batch + repurpose your content
5 Stay consistent + be patient
Any fun sales or marketing stories?
I have so many!!! One of my favorites is when community and students share how helpful blog, show, courses are + specifically our retreats in Cuba, Costa Rica, Barcelona etc!
There is nothing is like being immersed in community with aligned spirits LIVE with all of us taking steps to #CREATEIT a life and business we love!
Here is a glimpse of Costa Rica
https://www.fitlifecreation.com/post/2016-10-09-influence-2-inspire-the-pura-vida
Contact Info:
- Website: https://www.fitlifecreation.com/creator
- Instagram: https://www.instagram.com/katrinajuliafit/
- Facebook: https://www.facebook.com/katrinajuliafit/
- Linkedin: https://www.linkedin.com/in/katrinalifestyletransformation/
- Twitter: https://twitter.com/katrinajuliafit
- Youtube: https://www.youtube.com/channel/UCs4YQsve1lAvKlBQsD_Nqkw
- Other: https://podcasts.apple.com/us/podcast/create-with-katrina-julia/id1332355333?mt=2 Please back link my last Voyage Articles (you probably already are:)
Image Credits
Glamour Shots Please let me know if you want access to DropBox files from travels etc