We’re excited to introduce you to the always interesting and insightful Katrina Julia. We hope you’ll enjoy our conversation with Katrina below.

Katrina, appreciate you joining us today. Let’s talk legacy – what sort of legacy do you hope to build?

I hope my legacy will be helping millions of mission based entrepreneurs + brands create + scale what they love with freedom all over the world. This starts from social media or freebies to online courses to retreats and in the future centers.

This aligns to connect + create with community + give back thousands to millions to billions to help end homelessness, end cancer, vets, and battered women.

Katrina, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Each and every one of us has a story. Our perspective is powerful. What is even more astounding is the choice to turn pain to purpose. There are many things we are proud of, and some that we are not so proud of. In any given moment, we have the ability to transform.

You can make different choices in your faith, wellness, community, business and travel. I’ve learned transformation from the inside out lasts. When you rewrite and rewire your beliefs to truth, your feelings, and your actions in every area of life, everything changes.

All you have to do is look around at how many of us gravitate towards misalignment and self-sabotage. Many of us, myself included for years, are like a car with a flat tire, no gas, and in need of an oil change and new breaks.

We are running on fumes – overwhelmingly unhealthy, misaligned to purpose, focused on lack, and without a community. Yet, we do the same thing over and over and expect a different result – the definition of insanity.

My transformation from the inside out started in 2010, and continues day by day. If I transformed from the inside out in every area of life and continue to, so can you.

Fear to Faith, Devaluing to Purity, Self Hate to Love, Corporate to Calling, Lies to Love, Pain to Purpose, and Bondage to Freedom. are the themes of my transformation.

I’ve walked through transformation from spiritual to financial. I will not tell you it has been easy or overnight, because it hasn’t. It has taken faith, focus, and a fight. It’s choosing to challenge myself to alignment on a day by day basis.

As I have transformed every area of my life focusing on faith, purity, love, calling, purpose and freedom, I have been amazed at what God and I may co-create. My transformation leads me to align to passion to purpose, and then to people and profits.

This includes choosing purity before marriage in 2010, losing >55 lbs 2013-2014 and keeping it off, creating a life and business I love with community, and a focus on freedom. Disclaimer avg person who uses Herbalife loses average of .5 to 1 lb a week with healthy active lifestyle..

The choices I make daily are challenged in these areas on my journey to reaching my full God-Given potential. I am driven by progress in what I call the Seven Steps to Success daily along with my 90 Day Plan. My soul and spirit come alive with freedom in expression, time, location and community.

Corporate to Calling

For years, I found my worth in my work, status, and recognition. It’s easy to see looking backward why within my childhood and experiences. It started very early-on and layered into people-pleasing. At the same time, my drive and determination for excellence and service created and cultivated my gifts, talents, and abilities.

Like in the parable of the talents in Matthew, I would double my talents regularly even though I had never read that scripture at that point. Many of us have aligned habits to passion, purpose, people and profits; as well as misaligned beliefs and behaviors. Self-awareness is key and leads to self-reliance and self-discipline.

Experiences in Work and Industries

Early-on, I loved entrepreneurship and service. Whether it was running a lemonade stand business, helping my Grandma at her retail store in Poland, and/or girl scouts, I always loved to create, transform and inspire.

Along the way, like many of us, I misaligned to passion and purpose by focusing on the external. This led to working some places that were completely aligned like an Oncologist in high school, credit union in college, and NBC Apprentice TV Show as a consultant to name a few. In my book, Pain to Purpose coming in 2020, I dive in deep with these areas.

Whether any role I held in >7 industries over the years was completely aligned or not, I always learned new things I added to myself. All along the way, I served in a variety of side-hustles as well. For many years, I massively undervalued myself as well as served from an empty cup.

It’s easy to see how my worth and identity was wrapped up in my work. For years, I also was a workaholic to the detriment of everything else. At the same time, loving what you do and having a great work ethic is awesome. I learned my work ethic from my mom and dad. However, when you neglect yourself and every area of life, it speaks volumes to where your worth and identity lie.

I am a big believer that nothing is wasted. t wasn’t easy clearing the clutter to create a life and business I love and helping others do the same online and live. The layers I allowed in lack, bondage, and community continue to be transformed to abundance, freedom and a like-minded community.

Calling

As I received the vision in 2015 to create an all in 1 lifestyle brand, I realized how much of my past would help me. In addition, I realized how much I get to humble myself all the time to learn new skills in money, marketing and business.

Some of you may or may not know, I am also a Certified Public Accountant. For years, I worked in strategy, operations and finance creating and saving companies six to eight figures annually. At the same time, my own money was in chaos.

I realized my transformation story in wealth, as well as experiences in business, side-hustles, and building a brand would help serve others. I am so passionate about helping people create a life and business they love online and live with experiences, influencers, fundraisers for people, entrepreneurs and brands.

That’s why I created FIT Life Creation. I wanted a community in alignment to create a life and business we love and give back. My vision of integrating health, wealth, biz in 1. Equally as important is our community of creators, as well as our fundraisers, and the brands that integrate in wellness, media, and travel.

I believe there are millions of us that desire to create what they love, and millions that may serve.

It’s more important than ever in our world today we rise up.

Through my own transformation, I created how and what I loved in real-life. This involves getting to know myself and growth in freedom of expression, time, location, community and financial. I am proud of how far I have come. At the same time, there are consequences to past choices I am facing as well as fighting for my freedom in all forms.

Can you share one of your favorite marketing or sales stories?

One of my favorite marketing stories starts with the power of personal story and social media. I started sharing my before + after on Facebook alone + my business grew 25X in the first year.

This led me to ask questions like – what if I did this across all channels? What if I did this with the community?
Imagine the vision, the results, with time + effort.

Now, I have not yet replicated or beat that figure since 2015. However, I have learned and implemented a ton and continue to. Without that impact, + result + lives changed. I would not have learned so much about social media, influencer marketing, online courses, influencer management, community creation, and creating an all-in-one. lifestyle brand.

I have learned we win or we learn every step of the way. It builds our resilience, character, humility and compassion if we let it.

What’s been the most effective strategy for growing your clientele?

The most effective strategy for connecting with community and growing clients involves priorities with purpose with a B2B2C strategy. This means I align to brands, platforms, and ongoing opportunities as a fractional executive, CFO/CMO/COO, and align that to learn and create strategies that integrate the social media, influencer marketing and e-commerce B2C side that flows from that.

I use LinkedIn, platforms like Indeed, BrainTrust, and Mayple to name a few (check out my 75+ Tools on my blog + show!)

When we have ongoing stable cash flow it helps us ease the pressure, invest into the digital marketing, and scale with tech + teams step by step.

Contact Info:

• Website: www.fitlifecreation.com/creator
• Instagram: https://www.instagram.com/katrinajuliafit/
• Facebook: https://www.facebook.com/katrinajuliafit
• Linkedin: https://www.linkedin.com/in/katrinalifestyletransformation/
• Twitter: https://twitter.com/katrinajuliafit
• Youtube: https://www.youtube.com/c/KatrinaJuliaLimitlessGlobalGirl/
• Other: https://itunes.apple.com/us/podcast/its-a-fit-life-creation-with-katrina-julia/id1332355333?mt=2