We recently connected with Katrina Best and have shared our conversation below.
Katrina, looking forward to hearing all of your stories today. What’s the backstory behind how you came up with the idea for your business?
For over a decade, I have thrived in leadership roles within the healthcare industry, a field I’ve dedicated more than 20 years to. Throughout this journey, one constant has remained: my innate ability to guide others in their career paths. Friends and colleagues would often seek me out for advice, asking, “Can you help me with my résumé?” or “Would you mind reviewing this cover letter for me?” Without hesitation, I always took the time to assist them, providing tailored advice and matching their résumés with job opportunities in our community. As the COVID-19 pandemic unfolded, the stark realities of an economic downturn hit home. I witnessed firsthand the decline in employment and the profound impact it had on so many lives. It became clear to me that the need for effective job-seeking tools had never been greater. Every day, I reviewed résumés, interviewed candidates, and identified the struggles many faced in presenting their skills and experiences effectively. This growing disparity ignited a spark in me. I realized that I could transform my passion for helping others into a formal business. With my extensive background in leadership and healthcare, coupled with my most recent master’s degree in business, I felt equipped to guide people through the often-daunting job search process. I envisioned a consultancy where I could offer specialized résumé writing, cover letter crafting, and career coaching services. My mission would be to empower individuals not just with polished documents but with the confidence and strategies needed to navigate their career journeys. By leveraging my experience and deep understanding of industry expectations, I could help clients articulate their unique stories and stand out in a competitive job market. Thus, my career coaching and résumé writing business was born—a place where I could share my expertise and make a meaningful difference in people’s lives. As I reflect on this journey, I’m excited to turn my lifelong passion into a purpose-driven venture, helping others reclaim their professional paths and achieve their career goals.
Katrina, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I entered the world of career coaching almost instinctively, drawn by my everyday interactions and a deep-seated desire to help others succeed. My upbringing in a Christian home instilled in me the values of human rights and the importance of doing what’s right for everyone. Education, healthcare, housing, and employment were not just concepts; they were the foundation of dignity and opportunity that I believe everyone deserves. As a wife, mother, daughter, and granddaughter, I understand the significance of providing for family.
I have three daughters and a granddaughter, and my role as a caregiver fuels my commitment to empowering others. I’ve always been the one people turn to for support, whether that’s helping friends polish their résumés or providing encouragement to those who doubt their abilities. What I am most proud of are the individuals I’ve assisted who once didn’t believe they could land a job. Watching them gain confidence and secure positions that allow them to care for their families is incredibly rewarding. It’s these moments that inspire me to continue my work, knowing that I can make a tangible difference in their lives.
I am passionate about staying current with industry trends and changes, constantly reading and learning to enhance my skills. My approach to career coaching is deeply personalized; I take the time to truly get to know my clients. By asking the right questions, I ensure that they align with the jobs of their dreams, setting them on a path to success.
In essence, my journey is about more than just résumés and cover letters; it’s about uplifting individuals and fostering their belief in themselves. I am here to guide you, support you, and help you realize your potential. Together, we can turn your aspirations into reality.
Where do you think you get most of your clients from?
The best source of new clients for me has come from a combination of word-of-mouth referrals and community engagement. I find immense joy in working with individuals who are just entering the job market and may feel overwhelmed or uncertain about the next steps. Helping them navigate this critical transition and build their confidence is incredibly rewarding, and many of these clients often share their positive experiences with friends and family, which has led to new referrals. Additionally, I have a passion for working with clients who aspire to step into leadership roles but don’t always believe they meet the qualifications. I love helping them recognize their transferable skills and the value they bring to the table. When they see their potential and understand that they are more than capable of taking on these roles, it transforms their outlook. Many of my clients come to me through local workshops, networking events, and even social media, where I actively share insights and tips related to career development. Ultimately, my commitment to helping others achieve their dreams has created a ripple effect, bringing in new clients who are eager to embark on their own journeys.
What’s been the most effective strategy for growing your clientele?
The most effective strategy for growing my clientele has been a combination of networking and building strong relationships within my community. I actively participate in local events, workshops, and seminars related to career development and professional growth. This not only helps me connect with potential clients but also allows me to establish myself as a trusted resource in the field. Additionally, I leverage social media platforms to share valuable insights, tips, and success stories from my clients. By providing free resources and engaging content, I attract individuals who are seeking guidance and support in their career journeys. This approach not only showcases my expertise but also builds a sense of community among my followers. I also prioritize client referrals by ensuring that every person I work with receives a personalized and impactful experience. Satisfied clients often recommend my services to their friends and colleagues, which has been a powerful driver of growth for my business. In summary, my focus on networking, community engagement, and delivering exceptional service has been instrumental in expanding my clientele and establishing a strong presence in the career coaching and résumé writing space.
Contact Info:
- Other: Email: [email protected]
Image Credits
Albert Jones Photos