We’re excited to introduce you to the always interesting and insightful Katrice Bent. We hope you’ll enjoy our conversation with Katrice below.

Alright, Katrice thanks for taking the time to share your stories and insights with us today. If you could go back in time do you wish you had started your business sooner or later

Looking back on my journey of starting Katrice Justice, I often reflect on the timing of when I began this venture. I launched my business about a year and a half after graduating from university. While some may wonder if I wish I had started sooner, later, or at the same time, I believe that everything unfolded exactly as it was meant to.

When I first decided to get back into entrepreneurship, my initial plan was to start a web design and consulting business. At that time, I was already involved in similar work as a “side hustle.” While I recognized the financial potential in this field, I lacked the genuine passion and enthusiasm for it. I found myself dragging my feet when it came to tasks like creating a business plan, feeling a sense of reluctance and uncertainty.

However, everything changed during a pivotal moment in an entrepreneurship program workshop. I vividly remember being the oldest participant in the cohort, surrounded by high school students eager to learn. During a session specifically focused on finance, I found myself immersed in the discussion, realizing that I had a wealth of knowledge and experience to offer. It was as if a light bulb went off, and in that moment, I made the decision to pivot from my initial plan and pursue personal finance instead. I returned home that day, fueled by newfound inspiration, and meticulously crafted the business plan for Katrice Justice in one sitting. Since then, not a day has passed where I haven’t poured my heart and soul into this business.

In hindsight, while some may perceive starting sooner as advantageous, I believe that every step of my journey has been essential in shaping the trajectory of Katrice Justice. The timing allowed me to gain valuable experience, refine my vision, and ultimately discover my true passion. Starting later may have spared me from the initial uncertainty and hesitation, but it may have also deprived me of the lessons learned and the profound sense of fulfillment I derive from pursuing my passion wholeheartedly.

Today, as I reflect on my journey, I am grateful for the path that led me to where I am now. Starting Katrice Justice at the right moment, fueled by passion and purpose, has been an amazing experience, and I wouldn’t change a thing.

Katrice, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m Katrice Bent, the founder of Katrice Justice. My journey into the world of finance and entrepreneurship was born out of a deep desire to empower individuals to take control of their financial futures. Growing up, I witnessed firsthand the impact of financial literacy on people’s lives, and that made me passionate about wanting to make a difference.

My venture into entrepreneurship began at a young age, starting with selling Avon products alongside my mom at the age of 12. This early exposure to business sparked my entrepreneurial spirit, leading me to establish my own photography business by the age of 14. These experiences laid the foundation for what would later become Katrice Justice.

In December 2022, I officially launched Katrice Justice with a mission to provide accessible and reliable financial education to individuals from all walks of life. Through a variety of digital content, speaking engagements, educational resources, and personalized guidance, I strive to help people achieve their financial goals and live their best lives.

At Katrice Justice, I offer a range of products and services designed to empower individuals with the knowledge and tools they need to navigate the complexities of personal finance. From investing journals tailored for both adults and kids to innovative workbooks like “Transcending Horizons: Embrace, Secure, & Unveil,” which helps individuals and families navigate end-of-life planning, my offerings address a wide spectrum of financial needs.

What sets Katrice Justice apart is my commitment to excellence and our dedication to making financial education accessible to everyone. I believe that financial literacy is a fundamental life skill that should be accessible to all, regardless of background or circumstance. My approach is not just about providing information but also about empowering individuals to take action and make positive changes in their financial lives.

I’m incredibly proud of the impact I’ve already made at Katrice Justice, but I’m even more excited about the future. I want individuals to know that Katrice Justice is more than just a brand—it’s a movement towards financial empowerment and freedom. Whether you’re just starting your financial journey or looking to take your finances to the next level, Katrice Justice is here to support you every step of the way.

Can you talk to us about how your funded your business?

I was fortunate to receive $2000 in funding after completing a program specifically designed for young Black entrepreneurs. With the initial capital, I strategically allocated funds to essential aspects of the business. I used a portion to incorporate Katrice Justice, ensuring a solid legal framework for the venture. Another portion went towards acquiring necessary equipment, enabling me to deliver high-quality digital content and resources to my audience. Additionally, I allocated funds towards initiating marketing efforts to build brand awareness.

Since then, I’ve been relentless in my pursuit of growth and success. I’ve actively sought out additional opportunities to enhance my entrepreneurial skills and expand Katrice Justice’s reach. Participating in various entrepreneurship programs has not only provided invaluable knowledge and mentorship but has also opened doors to further funding opportunities.

One significant milestone along this journey has been winning several pitch competitions and grants, which have collectively amounted to approximately $24,000 in additional funding. These wins not only provided crucial financial support but also served as validation of the value and potential of Katrice Justice.

Any insights you can share with us about how you built up your social media presence?

Building an audience on social media, particularly on TikTok, has been an exciting and rewarding journey for me. I’ve experienced significant success, with several of my videos going viral and one of them amassing over 625,000 views. This has played a pivotal role in expanding the reach and impact of Katrice Justice.

One of the key strategies that have contributed to my social media success is understanding my target audience and identifying the platforms where they are most active. For me, TikTok emerged as a powerful tool for reaching and engaging with my audience effectively. By creating content tailored to the preferences and interests of my target demographic, I was able to capture their attention and foster meaningful connections.

Consistency has been another crucial factor in building my social media presence. While I may not always post directly on my Instagram feed for weeks at a time, I maintain a consistent presence by regularly engaging with my audience through Instagram Stories. This ensures that my followers remain engaged and connected with Katrice Justice, even during periods of less frequent feed posts. Consistency not only helps to keep your audience engaged but also establishes trust and credibility, leading to sustained growth over time.

In addition to consistency, investing in professional branding and photoshoots has played a significant role in maintaining a consistent look and feel for my brand overall. This investment has allowed me to establish a strong visual identity that resonates with my audience and sets Katrice Justice apart from others in the industry. The cohesive branding adds to the trust and credibility factor, reinforcing the authenticity and professionalism of the brand.

For those just starting to build their social media presence, my advice would be to focus on understanding your audience, creating engaging content, and investing in professional branding to establish a strong and memorable presence. Consistency, authenticity, and professionalism are keys to success in the ever-evolving world of social media.

Contact Info:

• Website: https://www.katricejustice.com/
• Instagram: https://www.instagram.com/katricejustice
• Linkedin: https://www.linkedin.com/in/katricebent/
• Youtube: https://www.youtube.com/katricejustice

Image Credits

Amarah Creative Productions