We were lucky to catch up with Katina Boyd recently and have shared our conversation below.
Katina, thanks for taking the time to share your stories with us today How did you come up with the idea for your business?
I’m Katina Boyd, your friendly Pharmacist dispensing your Declutter Prescription…organization, décor and encouragement.
On any given day, you may find me taking care of patients on my day job as a Clinical Pharmacist AND inspiring others to add joy to their homes with seasonal décor and organizing.
I have been blessed to have a non-traditional Pharmacist position for the majority of my career. Part of my responsibilities (prior to COVID) included conducting complex medication reviews in patients’ homes.
Encountering a patient in their home rather than in a provider’s office offers a significantly more comprehensive view of the patient. During these visits, I discovered numerous instances where patients continued taking medications that had been discontinued by their providers. This often stemmed from their reluctance to discard medications for which they had paid a considerable amount of money. Additionally, I encountered instances where individuals were taking medications intended for others. (Mostly due to cost) Many patients struggled significantly in grasping their medication routines and sought my assistance in simplifying them.
Getting organized was my first step in creating the “medication story” to relate back to each patient’s provider. It took clinical skill, compassion, and tough love to convince my patients to “let go” of expired medications and therapies that no longer serve them. I also had to get creative in creating systems to help patients keep up with their medication schedules. When you are taking more than ten medications, a pill box is usually not enough.
I have always loved having clean, cozy, beautiful spaces in my own home. Through the years, friends started asking me to help them create organized yet festive dwellings and they recommended me to others. When I finally said, “Ok God I get it… I am a Pharmacist, Professional Organizer, Seasonal Décor Maven, and so much more”…Declutter Prescription was a natural next step.
When I work on an organization project, I use the same method I use when I conduct a medication review with a patient.
I call it PILLS:
P-Pull everything out
I-Inventory what you have
L-Let go of things with gratitude.
L-Label and Contain
S-Style
The magic of Declutter Prescription is that I intertwine my love and skill of organizing with my passion of inspiring others to be well. My mission is to help every client make their home a haven so they can go out and change the world.
Declutter Prescription is “just what the doctor ordered” to foster peace and joy in your home.
Katina, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
In addition to working full-time as a Pharmacist and owning Declutter Prescription, I a women’s group for my church, and enjoy nature through “glamping”. My husband and I chronicle our RV travels on our YouTube Channel Love by Camping
My favorite outfits involve jeans or leggings. I am a licensed ZUMBA® instructor and enjoy early morning workouts
When I am able to share God’s Word through writing, speaking, dancing, or decorating, my heart is full. My ministry and passion are inspiring women to dance, decorate, and glamp through life with joy!
Can you tell us about a time you’ve had to pivot?
I recently had to adapt my business strategy. This entailed the difficult decision to seriously downsize one of my side ventures. Alongside my Professional Organizing firm and my full-time job, I also run a mobile Glamping Business named Love By Glamping. Love By Glamping offers a luxury glamping experience, featuring elegant bell tents and stylish decor, delivered to various locations throughout my local area for events such as birthday parties, ladies’ nights out, and staycations.
The process of packing for, setting up, and breaking down events proved to be exhausting, but the immense joy of connecting people with nature made it worthwhile. Surprisingly, individuals who typically avoided traditional camping eagerly embraced the opportunity to spend time in one of my bell tents. Last year, I even hosted two Glamping Events at a nearby campground and set up one of my tents for a wedding.
However, despite the satisfaction of delivering exceptional experiences for my clients, the financial return on investment didn’t align with the significant time and energy expended. I underestimated several aspects of the mobile glamping business, including the time required to operate it effectively—packing the car, setting up the tent, breaking everything down, sanitizing everything, and then storing it all.
Moreover, I launched Love By Glamping in 2022, during a time when travel opportunities were limited for many. The concept of transforming one’s backyard into a serene retreat resonated well with customers.
Fast forward to 2024, and most people are now traveling abroad or at least showing more interest in destination travel. This prompted me to consider whether it was worthwhile to invest in more sophisticated marketing. However, more importantly, I had to reassess if this business aligned with the vision I had for where I wanted to be in five to ten years.
In the background of all of this, I was spending every weekend delivering a tent or organizing/decorating a client’s home. Everyone was happy…except me.
I experienced a really bad episode of burn out right after Christmas last year. I knew something had to change, I just coudn’t force myself to do it.
When I read the book Necessary Endings by Henry Cloud, I knew I had to muster the courage to drastically change my glamping business.
Rather than boosting our marketing budget and buying additional tents, we’ve opted to host more intimate, curated events and concentrate on building up our YouTube channel.
One of my favorite quotes from the book is: “Getting to the next level always requires ending something, leaving it behind, and moving on. Growth itself demands that we move on.”
What’s been the most effective strategy for growing your clientele?
The primary strategies I’ve found most effective in building my clientele are word of mouth referrals and utilizing Google. I prioritize delivering top-tier service, ensuring that my clients have such positive experiences that they enthusiastically recommend me to their friends and family. Additionally, I offer them the option to leave a review of their service through a provided link. These reviews, combined with an optimized Google Profile, play a crucial role in setting me apart from competitors when individuals search for a Professional Organizer in my area.
Contact Info:
- Website: www.declutterrx.com
- Instagram: https://www.instagram.com/declutterrx/
- Facebook: https://www.facebook.com/declutterrx
- Yelp: https://www.yelp.com/biz/declutter-prescription-kernersville?osq=Professional+organizer&override_cta=Get+pricing
Image Credits
MK Photography and Designs