We recently connected with Katie Melnick and have shared our conversation below.

Katie, thanks for joining us, excited to have you contributing your stories and insights. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.

We believe great collaborations yield great design. At Fizz Creative, we take a unique and collaborative approach to helping our clients in the food and beverage CPG industry. We understand that our client’s success is our success, and we go beyond just designing packaging. Our team works closely with our clients, engaging in open and transparent communication throughout the entire process. We evaluate various aspects, including packaging printers, trademark issues, and other critical factors, to ensure a seamless and successful project. Our collaborative approach ensures that our client’s vision is brought to life while considering all the necessary elements for success in the market. We take pride in going the extra mile to ensure our clients achieve their goals and thrive in the competitive landscape of the CPG industry.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

At Fizz, we view ourselves as more than just a packaging and brand design agency for CPG food and beverage brands. We see ourselves as partners in our client’s success, going beyond their branding and design needs. Our commitment to each project runs deep; we believe our client’s success reflects our studio’s success. We strive to build long-term relationships with our clients, understanding their business goals, market challenges, and unique vision. We actively collaborate with our clients, providing strategic insights, expert guidance, and proactive problem-solving to ensure their projects thrive in the market. We are invested in our client’s success and bring high dedication and passion to every project we undertake. At Fizz, we take pride in being more than just a design agency but a trusted partner, committed to helping our clients achieve their goals and succeed in the competitive landscape of the food and beverage industry.

Can you tell us the story behind how you met your business partner?

As partners at our packaging and design studio, my husband Jasen and I have a love story that’s straight out of a design-themed rom-com! We first crossed paths at an AIGA networking event, where we bonded over our obsession with typography and color palettes. We ended up talking about design all night long, sipping on beers and geeking out over our favorite design projects. It was a match made in design heaven! Our conversations were so animated that we didn’t even notice the event was over, and we were the last ones left at the venue. From that moment, we knew we had found something truly special – not just in design, but in each other. Our passion for design paved the way to falling head over heels in love. We’ve been inseparable ever since, building our design studio together while sharing laughs, creative ideas, and the occasional design-related inside joke. It’s a love story that started with pixels and Pantone swatches and continues to be the driving force behind our personal and professional adventures. Who knew networking events could lead to finding both a business partner and a soulmate in one quirky package? Design truly brought us together in the most unexpected and delightful way!

Any stories or insights that might help us understand how you’ve built such a strong reputation?

We are not only committed to being helpful, thoughtful, and kind, but we are also passionate about constantly improving our design skills. We believe that learning and growing is essential to stay at the forefront of the industry. That’s why we have made it a priority to invest in our professional development by studying abroad. We have embarked on exciting design adventures, exploring diverse cultures and immersing ourselves in new design perspectives. These international experiences have enriched our creative process, expanded our design horizons, and inspired us to push the boundaries of our craft. We bring back these valuable learnings to our studio, infusing our work with fresh ideas, global insights, and innovative approaches. Our commitment to continuous learning and growth fuels our passion for design and enables us to deliver unique solutions to our clients. At Fizz, we are not only dedicated to providing exceptional service but also to constantly evolving as designers and pushing the boundaries of our creativity.

Contact Info:

• Website: https://fizzbranding.co
• Instagram: https://www.instagram.com/fizzcreative/
• Facebook: https://www.facebook.com/FizzCreative/
• Linkedin: https://www.linkedin.com/company/fizz-creative
• Youtube: https://www.youtube.com/@fizzcreative

Image Credits
Jeani Brechbill Nathan Dremiller