We’re excited to introduce you to the always interesting and insightful Katie Landmark. We hope you’ll enjoy our conversation with Katie below.

Alright, Katie thanks for taking the time to share your stories and insights with us today. We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.

In every transformative journey, there’s a pivotal moment of realization—a spark of clarity that illuminates the path forward. For me, that moment ignited after years of experiences alongside extraordinary brand leaders.

My core mission has always been to make a meaningful impact in the world. Ever since I can remember, I’ve envisioned creating my own force for good brand and company, yet, like many, I faced uncertainty of how to turn that aspiration into reality.

So, instead of pursuing a traditional corporate path after graduating the University of Wisconsin-Madison, I chose the startup route. I chose to immerse myself in environments where building success from the ground up was the norm, and where proximity to those mastermind leaders was abundant.

Fast forward to over a decade in the startup world, I collaborated with CEOs, VPs, brilliant colleagues, and luminaries like Tony Robbins.

While advancing in my marketing career and loving it, I was discovering a deeper-seated passion: growing and developing PEOPLE.

Friends and colleagues noticed this too, sparking the idea of coaching as a career path for me.

Little did I know, what was in store for me a handful of years after those conversations.
I’ve recently taken a significant leap by leaving my full-time role with Tony Robbins to pursue a dream that has been on my heart for years. In March 2024, I made the bold decision to “burn the boats” and dive into The Bluesky Way full-time.

Katie, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Hi! I’m Katie Landmark, a Life Coach and NLP Master Practitioner, and the founder of The Bluesky Way. Recently, I took a bold step to turn a long-held dream into reality, launching The Bluesky Way, a lifestyle optimization and coaching company dedicated to igniting meaningful transformation in your life.

At The Bluesky Way, my mission is to help driven professionals like you think bigger, live bolder, and turn your visions into reality. Whether you’re looking to accelerate your career, find balance between work and life, or turn your passion into a thriving venture, I offer personalized support, strategic guidance, and actionable strategies to propel you forward faster.

Before transitioning to coaching, I spent a decade in marketing, helping to build and grow startups. While I valued my marketing career, I discovered a deeper passion for growing and empowering people. I decided to fully step into coaching after years of encouragement from friends and colleagues.

What The Bluesky Way Offers:

-1:1 Coaching: Tailored sessions designed to meet your specific needs and goals. I provide strategic guidance, actionable strategies, and personalized support to accelerate your progress.

-Group Coaching (Coming Soon): Collaborative coaching experiences with a like-minded community. Monthly memberships and an 8-week intensive program will be available soon!

My coaching approach is built on empathy, authenticity, and collaboration. I create a supportive space for clients to explore their goals, take inspired action, and stay accountable. I also emphasize the importance of a nurturing environment, as your surroundings play a crucial role in your growth and success. At The Bluesky Way, I am deeply committed to fostering lasting transformation.

I’m proud of taking the leap from a successful marketing career to fully dedicate myself to coaching and betting on my own potential. More importantly, I’m proud of the tangible results and transformations my clients have achieved. Their success is a significant source of motivation for me.

If you’re ready to make a meaningful change, The Bluesky Way is here to be your dedicated thinking partner, guide, and biggest supporter. My coaching programs, whether individual or group, are designed to provide the tools, insights, and accountability you need to turn your visions into reality. Investing in coaching is an investment in your future. To your continued success!

If you could go back in time, do you think you would have chosen a different profession or specialty?

If I could go back, I would choose the same path without hesitation. I’d still dive into marketing and then transition into coaching and building my own business a decade later. Every experience I’ve had has uniquely equipped me to create and grow The Bluesky Way. Each step provided essential insights and a strong foundation for what I do now.

The beauty of our career paths lies in their non-linearity. No two journeys are the same, and that diversity is what enriches our work. Our varied experiences and unique talents shape how we contribute to the world. In coaching, this means that no two practices are identical. The core beliefs, foundational experiences, and the energy of the coach all bring something uniquely distinct to the table.

Let’s talk about resilience next – do you have a story you can share with us?

One of the most defining moments of resilience in my career came when I transitioned from a successful marketing career to founding The Bluesky Way. For years, I thrived in the creative marketing world, helping startup brands grow and achieving significant milestones together. Yet, deep down, I felt a calling that I couldn’t keep on the backburner any longer.

The decision to pivot was not easy. It meant leaving behind a stable and rewarding career to step into an uncertain path. I faced the challenges of building a new business from scratch, entering an entirely new field, and taking a few steps back to potentially leap forward. There are very long days, moments of self-doubt, and countless pivots. But that’s just the journey – I’m more in-love with the process and what I get to do.

This journey has taught me that resilience isn’t just about bouncing back; it’s about embracing the unknown, staying committed to your vision, and trusting in yourself fully and your ability to adapt and grow.

Contact Info:

• Website: https://theblueskyway.com
• Instagram: https://instagram.com/theblueskyway
• Facebook: https://facebook.com/theblueskyway
• Linkedin: https://linkedin.com/company/the-bluesky-way