Alright – so today we’ve got the honor of introducing you to Katie Eu. We think you’ll enjoy our conversation, we’ve shared it below.

Katie, looking forward to hearing all of your stories today. Can you talk to us about a project that’s meant a lot to you?

I created an Instagram post titled ‘How To: Be Alone’ in April 2022. The popularity of this post, garnering over 2 million impressions, started my infamous ‘How To’ series which surrounds topics of emotional intelligence. Some of my most popular posts include ‘How To: Comfort Others,’ ‘How To: Love Yourself,’ and ‘How To: Feel Better.’

The first post was inspired by my personal struggles with learning how to be socially alone. I then started creating posts about topics that I have either struggled with personally or that I’m interested in learning more about. I have also collaborated with multiple friends and fellow content creators to create How To posts about romanticizing your life, rejecting diet culture, and having difficult conversations. Through these posts, I’ve been able to educate both myself and others about emotional intelligence in bite-sized pieces. I have also been able to unleash my creativity through my unique swipe post style.

Now, almost a year later, I have created nearly 30 How To posts. I’ve been able to reach and educate millions of individuals with these carousels. While I’m not a mental health professional myself (and I provide that disclaimer in most posts, either in the caption or in the carousel), I love how the How To series has made therapy and self-help content accessible.

My mission on Instagram is to destigmatize mental health and make professional mental health accessible to the widest audience. This series has been one of the most meaningful and fulfilling parts of my Instagram journey thus far.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m a senior in college double majoring in economics and sociology — not a combination you would expect from a wellness social media content creator like myself. I sit in a unique intersection of academia and influencer, both inspirational and relatable, to the majority of my audience.

I never set out to be an “influencer” and that is also why my page is unique: a part of my brand isn’t ‘relatable,’ that is truly just who I am. I post content relating to my academic life (currently writing my second thesis for my second major), my fitness routines, my social life, and my mental health as a college senior. I’m extremely open with my personal mental health struggles and how I’ve been able to overcome some of my most depressive moments. I aim to destigmatize mental health on the internet by showcasing the good, the bad, and the ugly on my social media profiles.

I’m most proud of my ‘How To: Emotional Intelligence’ series which I spoke about previously. I also have a newsletter with 1.5k subscribers and a podcast as well. Through these three platforms, I’m able to speak candidly about my experience as a 20-something year old college student. I want to make sure people feel less alone in their human experience; so much of life’s challenges are shameful and feel individual, but in reality, we all struggle in similar ways.

Ultimately, my platform is a safe space on the internet where I can talk about anything and everything on my mind.

For you, what’s the most rewarding aspect of being a creative?

The most rewarding aspect of being a content creator is receiving messages from my audience explaining the impact my content has on them. I love reading stories and snippets from individuals — I actually have a screenshotted folder of all of the messages I receive! Most of my impact revolves around providing language, whether that be surrounding mental health or emotional intelligence, to help my audience understand and process their emotions better. I love being able to connect with people from all over the world and have my platforms provide a feeling of safety for so many.

Is there something you think non-creatives will struggle to understand about your journey as a creative?

Being a creative on a social media platform is one of the hardest things I’ve done. As we all know, creativity thrives on random sparks; however, the algorithm favours consistency. This means that I’ve learned how to schedule in creativity into my routine. I’ve streamlined my creative process and will try to capitalize on any periods of creativity, but a consistent posting schedule cannot truly exist as a creative. People love seeing my ‘How To’ posts and always ask for them, and I feel terrible when I can’t deliver on a weekly basis.

Contact Info:

• Instagram: https://www.instagram.com/katie.eu/
• Other: Newsletter: https://katieeu.substack.com/ Beacons: https://beacons.ai/katie.eu/podcast

Image Credits
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