We caught up with the brilliant and insightful Kathryn Salisbury a few weeks ago and have shared our conversation below.

Hi Kathryn , thanks for joining us today. Can you talk to us about how you learned to do what you do?

I was blessed to sign on with an amazing agency who really gave me great tools to getting started! It can definitely be tough getting through those initial steps of getting something new going and learning about it but it’s so rewarding. I’ve done a lot of my own research, listened to podcasts, watched YouTube videos, etc, to help me learn more about the travel agency business and grow my skill set. I think what can get in the way the most is your own mind! Sometime self doubt can be the biggest obstacle to overcome and it’s frustrating when things don’t happen as quickly, or the way you may want them too. Perseverance is your best friend in any business.

Kathryn , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I started my social media platform about 4 years ago when I started working from home. I had a really hard time nailing down my “niche” which is a very important part at being successful in social media. I liked too many things to be able to stick to one! I love plus size fashion, beauty, Disney, my dogs, cooking and the list just goes on! Starting my travel agent business really gave me a great thing to focus on. I was able to tweak all my social media platforms to showcase my business and make them work for me. I still share about things I like but the main focus is the agency and it’s going well.

I was able to join lots of the things I was interested in together as one! So my platforms showcase plus size Disney fashion, travel and more. I specialize in Disney vacations and am able to share my expertise with my clients! Going to Disney for the first time can be super overwhelming! There’s so many parks, restaurants and resorts to choose from! I help my clients plan their dream vacation in an easy and organized way. There’s so much to Disney that people don’t know about! They have cruises, parks all over the world, resorts, adventure vacation packages and more!
I can also offer a unique perspective for my plus size clients on best travel tips, outfits, and more. It can be a little intimidating to go to theme parks or just traveling in general as a plus size person and I really do my best to make sure my clients are empowered and informed.
I truly love planning magical vacations for families, it’s my dream job!

How about pivoting – can you share the story of a time you’ve had to pivot?

Very recently actually! I’d been in the mortgage business for almost 10 years. I’ve had lots of hobbies and other interests but that was my main income source. I was recently laid off and the mortgage industry is really suffering right now. I decided it’s a good time to put all my heart and energy into something I love! I really love my travel agency business and am excited for this new life change where I’m pursuing it full time.

How did you build your audience on social media?

Consistency is key with social media. Just show up everyday and put your all into it. Focus on 2 main platforms, you can have accounts on all of them but the truth is that’s a lot to keep up with. It’s better to be an expert on 2 platforms than mediocre on 10. Also- engaging with other accounts and building relationships is so important. You should be engaging with the kind of accounts you want to follow you daily!

Contact Info:

• Instagram: Instagram.com/kats_beautifultomorrows
• Facebook: https://www.facebook.com/beautifultomorrowblog https://www.tiktok.com/@kats_beautifultomorrows?_t=8V3TyCUZry7&_r=1