We were lucky to catch up with Kathryn Peters recently and have shared our conversation below.

Hi Kathryn, thanks for joining us today. We’d love to hear about how you got your first non-friend, non-family client. Paint the picture for us so we can feel the same excitement you felt on that day.

My first client was not a friend or family member. I was hosting an open house for another realtor in a stunning custom-built craftsmen style home with an amazing pool. I had only hosted a handful of listings since obtaining my real estate license but had a lot of confidence due to nearly a dozen personal transactions over the years. I had great traffic that afternoon and collected 1/2 dozen names of buyers who had some interest in this home or my help in finding something different. When the open was finished and I was backing out the driveway, a car came speeding up the drive and asked if she could please see the home – she had driven a long way to get there. I agreed and opened the house and gave her a tour. When we were finished with the tour she told me she wanted to purchase it and asked if I would I write an offer for her! Of course I would! We drove to my office and I wrote my very first offer for a $900,000 home. I was thrilled when the offer was accepted! My first client and my first sale!

Kathryn, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

As mentioned in my 2022 interview with Voyage Minnesota, I worked in corporate America for many years and then one day 11 years ago I decided it was time to make a career change. I had been considering residential real estate sales for a number of years and decided to go for it! I am driven by a passion for helping clients navigate one of the most important milestones of their lives. I’m known for my client-first approach and prioritize responsiveness, attention to detail, and care throughout the buying and selling process. I love building lasting relationships and guiding families through life’s transitions – whether that means finding their dream home or moving into a new neighborhood. My marketing strategy is strong, using professional photography and a robust social media presence to ensure homes get maximum visibility. Clients tell me they appreciate my honesty, knowledge, and strong work-ethic, with countless five-star reviews reflecting my commitment to providing a seamless, stress-free experience.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

Referrals from past clients and repeat business are the name of the game in real estate! I stay in front of my past clients by connecting with them on social media, calling, texting, drop-bys and monthly mailers. It’s a process I stay on top of without fail – it’s about long-term relationships and building trust that I’m in this for the long haul – not a one-and-done transaction. Those five-star reviews I mentioned earlier? A strong reputation and proven track record in helping clients with either buying or selling properties helps me show prospects that I’m the right choice.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I believe strong communication and setting clear expectations are key to a smooth and successful transaction. I offer patience, perspective, and professionalism in every interaction with clients. In turn, my clients share their experience with friends and family which is where the referral and repeat business come from.

Contact Info:

• Website: https://edinarealty.com/kathryn-peters-realtor
• Instagram: https://instagram.com/kathrynpeters7207/
• Facebook: https://facebook.com/KathrynPetersEdinaRealty/
• Linkedin: https://linkedin.com/in/kathrynapetersedinarealty/