We caught up with the brilliant and insightful Katheryn Labosky a few weeks ago and have shared our conversation below.

Katheryn, thanks for taking the time to share your stories with us today It’s always helpful to hear about times when someone’s had to take a risk – how did they think through the decision, why did they take the risk, and what ended up happening. We’d love to hear about a risk you’ve taken.

I was widowed young with children to support. My life was full of risks. I worked at a college for a degree, and landed a job afterward with the degree, as a Chief Enforcement Ofiicial for a Municipality. I then took several Civil Service tests and became FEMA certified. I started my business with 54 dollars and a half-functioning computer. I invested in land.

I continue to take risks and sometimes I succeed and sometimes I fail but I am now a published writer for top-name companies and also branded as a top marketer.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

I own a digital content marketing agency and have run it solo many times, with the help of one administrative assistant. I do government proposals, SEO content marketing, copywriting, blogs, and articles. I help with social media for my clients. I enjoy problem-solving and am drawn to difficult projects that pay higher but give me more satisfaction. I bond with my clients if possible and I do not worry from one day to the next about problems as everything has a solution. I take my client’s success VERY seriously and am always available.

How did you build your audience on social media?

I simply started out on what was MySpace, back in the day. I joined a marketing forum called the Warrior Forum to learn marketing and sales copy and soon was made a moderator.

I am active on all social media platforms now, but Facebook is the best for my business. I do NOT promote. I join groups. And “engage”. I met one of my biggest clients in Garden Answer Groupies while we were discussing Hollyhocks. Social media is above all “social.”

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

This happens to most writers and I fell prey to it as well. Since I “fell” into the writing and marketing business I felt like an imposter. Imposter Syndrome is real and many writers feel this way. I did tend to bend over backward too much for clients, and it led to burnout. Now I do enforce standards and boundaries but politely!