We’re excited to introduce you to the always interesting and insightful Katherine Castro. We hope you’ll enjoy our conversation with Katherine below.

Katherine, appreciate you joining us today. Can you tell us the backstory behind how you came up with the idea?

I started my counseling degree while raising my daughter, and I knew I needed a way to support her while finishing school. I have a background in marketing, podcast production and viral content. As I began studying psychology and counseling, I noticed how naturally it connected with the work I was already doing. That is when I realized I could merge my understanding of human behavior and empathy with my marketing background to help counselors communicate in a way that truly reaches people.

That is how this idea began. Instead of offering general marketing work, I chose to serve counselors and therapists by helping them build personal brands that feel genuine, warm and rooted in trust. I love being part of this space because people are searching for answers and care, and it matters to me to help them find it more easily. I also work with nonprofits and have branched into real estate, roofing and construction. That part is meaningful to me because I was raised by an amazing single mom who has been a realtor for more than twenty years. I also love design, so I enjoy creating content in that space as well.

Now I blend what I am learning in counseling with what I already know about storytelling, design and digital strategy. I did not begin this because I wanted to start a business. I began because I am a mom, I wanted to provide for my daughter and I believed I could make a difference. Over time I have realized it is more than a job. It is a way to bring psychology, creativity and hope together so people can access support long before they ever step into a therapy room. It also matters to me that I can help people online who are quietly struggling and may not yet know how to ask for help.

My goal in the future is to grow this work globally and make it accessible to people who speak different languages, especially within the Latinx and Spanish-speaking community. I am Latina, and it matters to me that people from my culture are able to access mental health support, education and content in ways that feel safe, relatable and culturally relevant.

I also dream of using this level of storytelling and production to support humanitarian work. I want to help bring awareness, funding and resources to issues like human trafficking, homelessness, mental health access, postpartum support, veterans recovering from trauma, families affected by war or displacement, and communities healing from natural disasters. There are so many people who are suffering in silence, and I believe media, psychology and creativity together can help make their stories seen, heard and supported.

Katherine, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My name is Katherine. I am a girl mom, a counseling graduate student and a creative entrepreneur. I work in the space where psychology, creativity and digital communication meet. I have always loved storytelling, music, design and helping people feel understood. Before I started my counseling degree, I worked in marketing and learned how to build trust through honest content, podcast production and viral social media strategies. I also have a background in creative project management and love collaborating with other creatives. I have experience in fashion, beauty, interior design and lifestyle blogging with LIKEtoKNOW.it — and I still do it from time to time.

When I began studying counseling, I realized something important — so many therapists, nonprofits and service-based professionals are doing meaningful work, but they often struggle to translate it online in a way people can emotionally connect with. Many simply do not know where to begin with marketing or feel overwhelmed by technology, algorithms or how fast everything changes. They care more about helping people than mastering apps — and that is where my business began. I now help counselors, coaches, nonprofits and small businesses build personal brands rooted in empathy, story and trust. I create content strategies, film and edit videos, design digital series, launch podcasts and help people communicate their work in a way that feels human, clear and accessible. I also create content for real estate, roofing and construction companies — which feels full circle for me because I was raised by a single mom who is an incredible realtor and has been in real estate for over 20 years.

The problem I solve is simple: I help good people with meaningful work reach the people who need them. I make it easier for clients, patients or customers to understand who they are, what they offer and why it matters. What sets me apart is the way I merge psychology, counseling principles and story-driven marketing. I understand how people feel, why they hesitate, why they scroll and what helps them feel safe enough to trust. I care about mental health, the human heart and creating content that does more than entertain — it helps.

What I am most proud of is that I built this while being a mom and a student — not from perfection, but from purpose. My brand is built on honesty, compassion and creativity. You do not have to be loud to make an impact. You have to be clear, consistent and authentic. I believe stories heal, and my work is about helping others share theirs in a way that brings hope, connection and change.

Can you share a story from your journey that illustrates your resilience?

Over the last two years I have walked through one of the hardest seasons of my life. It was a time of deep emotional pain, rebuilding and learning what resilience really means. I decided to make something beautiful out of the disaster.

There were days when I felt like I could not keep going, but I knew I had a choice. I could let the pain define me or let it shape me. That season taught me that with the right mindset and the right support, we are capable of things we once believed were impossible. I also learned that when you have a sense of purpose, you can endure almost anything. For me, that purpose is my daughter. She is the reason I run toward things I used to fear. I am still in this season. It has been my reality for the last few months.

Therapy with my amazing therapist became a lifeline. EMDR and trauma focused counseling helped me process what my mind and body were holding. It helped me heal memories, calm anxiety and practice self compassion. Caring for my body also became a major part of healing as I began to understand how connected the mind, body and soul really are. Because of this, I now see more than ever how valuable mental health support is. It is one of the main reasons I am becoming a counselor. I want to offer others the same kind of care that helped me.

I could not have made it through without support. My family and friends stood beside me, reminded me of who I was and helped me stand when I felt like falling apart. That season changed me. It made me softer and stronger at the same time. It is why I care so deeply about the human heart, about healing and about creating content that has meaning.

Resilience is not about never breaking. It is about learning how to take a hit and still return to baseline. For me, resilience has meant guiding my mind, body and soul back to safety after being knocked down. Every difficult moment has been painful, but it has also strengthened me and, in unexpected ways, prepared me for the hard moments in life and business. A good example of this is in martial arts. In many disciplines, there is a phase called conditioning or impact training. You practice taking controlled hits so your nervous system learns how to stay grounded instead of panicking. The goal is not to become numb to pain, but to understand that you can feel it and still recover. That is what resilience has felt like for me. I do not avoid every hit. I am learning how to come back from them. Resilience is receiving support, doing the inner work, asking for help and choosing to stand back up again. It is turning pain into purpose for my daughter, for myself and for the people I now get to serve.

Looking back, are there any resources you wish you knew about earlier in your creative journey?

I used to believe that the best resources were tools, courses or strategies, but now I know one of the most powerful resources is people. Collaboration is something I wish I valued much earlier. A scarcity mindset will always limit your potential. As creatives, it can be easy to hold tightly to our ideas, clients or opportunities out of fear that there is not enough for everyone. But this year I learned it is better to share. There will always be clients and projects. What matters most is building strong friendships, trust and community.

One thing I have learned is to come into each project with humility — not like I know everything. There is always something I can learn, improve or see differently. I genuinely like to slow down and collaborate with the people I work with. I bring my expertise in psychology, digital strategy and storytelling, but I also believe my clients know their story and audience in a way I never could. Their feedback pushes me to think differently, create differently and stretch beyond my usual patterns. Because of that kind of collaboration, some of the most meaningful — and even viral — moments have happened.

Now, whenever I take on a project, I immediately look for ways to include other creatives and voices. I do not have to carry it alone. I also love to champion and network on behalf of my creative friends. Collaboration makes the work better, lighter and more meaningful. It reminds me that I am part of a community, not a competition. I have also learned that when you do good, good often comes back to you. It’s like good fruit comes from it. Creativity grows in connection. The more we support one another, the more space is created for innovation, healing and meaningful work.

Contact Info:

• Instagram: https://www.instagram.com/katherine.elizabeth.castro/
• Linkedin: https://www.linkedin.com/in/katherinehesami/
• Soundcloud: https://soundcloud.com/paradiseandgrace/paradise-1979-feat-katherine-hesami?in=aiden-murphy1/sets/light
• Other: Currently working on my website, should be done inthe next two weeks.

Image Credits

Image Credits: Allison Castro
https://www.instagram.com/allibcastro/