Alright – so today we’ve got the honor of introducing you to Kassie Miele. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Kassie thanks for taking the time to share your stories and insights with us today. We’d love to hear about a project that you’ve worked on that’s meant a lot to you.

The most meaningful project I’ve worked on has definitely been with Bad Moms That Dance, a parade team I joined in 2023. This wasn’t something that started with big business goals or a clear plan. It actually began from a very personal, difficult place. Like so many others, when the pandemic hit, my life and career as a musician, audio engineer, and studio production manager came to a grinding halt. The creative industry I had worked in for years was decimated, and to top it all off, I lost my mom. I was in a really dark place, battling depression and isolation, not really knowing who I was or where I was headed.

Then, a friend invited me to a dance class called Moms That Dance. I was terrified. I wasn’t a dancer, and the thought of stepping into that studio felt so overwhelming. But somehow, I went—and that one small act of courage turned into something absolutely life-changing. The class helped me rediscover joy in a way I hadn’t felt in a long time. It gave me something to look forward to and reignited my sense of purpose.

Fast forward a few months, and I ended up joining a group of women to form what was then called Bad Moms That March, a parade team created by the same two incredible women who founded Moms That Dance, Alyse Renz and Whitney Hebert. In just eight months, we grew from a small group of 60 women, each with her own struggles and stories, into a viral movement. We became a community of women supporting each other—finding healing, confidence, and a sense of sisterhood. Today, I’m honored to serve as the brand manager for Bad Moms That Dance (formally Band Moms That March), which has grown to 150 members. We’re not just marching in parades anymore—we’re building a brand, giving back to the community, and using our platform to support women and children in need.

This project has changed my life in ways I never could’ve imagined. It pulled me out of a really dark place and gave me a fresh sense of purpose. But more than that, it’s reminded me of the power of community, the importance of pushing yourself outside your comfort zone, and of unapologetically celebrating who we are—flaws and all. It’s not just a project that changed my life—it’s also making a real difference in the lives of so many others, and that’s what makes it so meaningful to me.

Kassie, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m still very much connected to the music industry, but I’ve found a new adventure that has allowed me to grow in unexpected ways. In my role with Bad Moms That Dance, I focus on building and managing our brand. We’ve grown from a small, local marching team to a powerful global movement, helping women reclaim their confidence and giving back to our communities through philanthropy. We’ve even got some amazing opportunities lined up, like performing at the London New Year’s Day Parade in 2026, along with some exciting partnerships.

What I think sets me apart is my ability to bring together my background in creative production with the leadership and community-building skills I’ve developed over the years. I really focus on authenticity, empowerment, and spaces where women can embrace their imperfections and step into their power. Alongside an incredible leadership team, we’re building a community where women can feel supported, uplifted, and celebrated. For me, it’s not just about building a brand; it’s about inspiring a movement that truly impacts people’s lives.

I’m incredibly proud of this project. Watching women who were once isolated, insecure, or struggling come together to create something so much bigger than themselves is what keeps me going. It’s not just about marching in parades—it’s about healing, celebrating each other, and lifting others up along the way.
If there’s one thing I want potential clients, followers, and fans to know about me, it’s that I believe in the power of transformation. I know what it’s like to go through personal growth, and I want to help others experience the same through what we’ve built with Bad Moms That Dance. This team completely changed my life. It gave me a new sense of purpose, restored my confidence, and helped me rediscover a side of myself I thought was lost forever. Most importantly, it’s taught me that it’s okay to embrace who we are—imperfections and all. We’re just a group of normal women who’ve figured out how to say, “We work hard, we love unconditionally, and it’s okay to celebrate ourselves, unapologetically. Embrace your imperfections. Embrace your Bad.”

How did you build your audience on social media?

Social media can definitely feel like a bit of a beast sometimes! It’s not just about posting—it’s a fine balance of art and science, where every little detail can make a difference. One thing I’ve learned is that the numbers can be really helpful in pointing you in the right direction. Don’t be afraid to experiment with different types of content, whether that’s videos, posts, or even interactive stories, and pay attention to what your community responds to the most.

For us, the key has been staying true to who we are. We’ve really embraced our message of celebrating flaws and imperfections, and I think that resonates with people in a world that’s often so filtered and curated. Being authentic and real is something that feels natural to us, and it’s something our community really connects with.

If you’re just getting started on social media for your business or brand, my advice would be to really know who you are. Understand your “who, what, and why”—and stick to it. Stay consistent with your message and make it easy for people to understand what you stand for. It’s also important to remember that you can’t be everything to everyone. No matter how hard you try, there will always be someone who disagrees or even criticizes. That’s just part of the deal with social media, unfortunately. But don’t get caught up in the negativity or trolls. Protect your peace, and trust in what you’re doing. If it matters to you, it’s likely going to matter to someone else out there too. So keep focusing on your mission, stay positive, and put your energy into building a community that shares your values and vision. The rest will follow.

In your view, what can society to do to best support artists, creatives and a thriving creative ecosystem?

The pandemic truly opened my eyes to a profound truth: people need the arts. It’s something we all feel, even if we don’t always have the words for it. Art connects us in ways we’re still learning to understand. There’s something incredibly raw and healing about those moments where we let go—whether it’s singing at the top of your lungs with strangers at a concert, joining in a line dance, or sitting in a theater full of people, all moved to tears by a ballet performance. Music, dance, and art—they’re all intertwined. They feed our souls in ways nothing else can.

Art gives us a space to feel deeply, to express what we sometimes can’t put into words, and to experience life without judgement. It has the power to inspire, heal, comfort, and motivate us in ways that go beyond anything we could ever fully articulate. It’s a universal language that speaks directly to our hearts.

So, what can society do to better support artists and creatives? It’s simple: show up. Go to the concert. Buy the record. Visit the gallery. Take the class. Show up for the people who create these beautiful, transformative experiences. The value they offer goes far beyond what words can capture, and they often don’t get the credit they deserve. We all need the arts—they remind us of our humanity, our shared experiences, and the healing power of connection.

Contact Info:

• Website: https://momsthatdance.com/
• Facebook: https://www.facebook.com/momsthatdance
• Other: https://www.tiktok.com/@badmomkrewe

Image Credits

(additional photos #3 and #4) Gerrin Sterling with SG Studios
(additional photo #8) Misty Ellington