We were lucky to catch up with Kassha Brown recently and have shared our conversation below.
Kassha , appreciate you joining us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?
As a publicist with a background in cognitive behavior and a deep understanding of human dynamics, I bring a unique lens to media representation and brand storytelling.
Our agency recognizes the intricate behaviors that shape each client’s journey, allowing us to craft authentic narratives and guide brands with strategic clarity.
By blending psychological insight with a tailored storytelling approach, we elevate visibility, create meaningful branding opportunities, and drive lasting connection and profitability.
Kassha , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I’m a publicist who began my career as a media correspondent, where I developed a passion for storytelling and audience connection. That experience led me to intern in PR for A list talent where I honed my skills behind the scenes and discovered my talent for brand strategy and media placement.
Today, I help clients shape authentic narratives and build visibility through intentional, results-driven public relations campaigns.
What I’m most proud of is the transformation I help spark—when a client steps into the spotlight, owns their voice, and finally sees their story resonate with the world. There’s nothing more powerful than watching someone realize they were always worthy of being seen.
I want potential clients to know this: hiring a publicist isn’t just about getting press—it’s an investment in your growth, your narrative, and your brand legacy. But it only works when it’s matched with real work ethic, bold storytelling, and the kind of strategy that doesn’t just make noise, it makes impact. I don’t just chase headlines. I build moments that matter.
We’d love to hear the story of how you turned a side-hustle into a something much bigger.
Starting as an intern at an A-list public relations agency gave me invaluable hands-on experience, learning how to secure brand deals, write compelling press releases, and navigate the fast-paced world of media. While I was busy curating moments and building brands for others, I realized I was building skills and passion I wanted to use for myself.
Taking a leap of faith, I launched my own agency, entitled Brown Girl Ink, turning what began as a side hustle into my full-time career.
Some key milestones on this journey include landing my first paying client, (which was a premium water brand) developing a signature storytelling approach that sets my agency apart, and successfully positioning brands for maximum visibility and growth.
Today, I get to create the moments I once crafted for free—building authentic connections and lasting impact for clients who trust me to tell their stories.
Can you share a story from your journey that illustrates your resilience?
Early in my career, I quickly learned that breaking into the world of public relations wasn’t easy—especially as a newcomer. More seasoned publicists and larger agencies often overlooked me, hesitant to take me seriously or share space at the table. Instead of waiting for an invitation that might never come, I decided to build my own table!
I created a “potluck” approach—inviting collaborators, clients, and partners to bring their unique resources and strengths to the table so we could all benefit together. This mindset shifted everything. It wasn’t just about competition anymore; it became a community focused on mutual growth and shared success.
Through persistence and by consistently producing results, I earned respect not by waiting for approval, but by proving my value. That resilience—choosing to build rather than beg—has been the foundation of my agency and the way I approach every client relationship.
Contact Info:
- Website: https://www.bginkagency.com
- Instagram: https://www.instagram.com/iamkasshabrown?igsh=NTc4MTIwNjQ2YQ%3D%3D&utm_source=qr
- Linkedin: Kassha Brown
- Youtube: In the Mixx with Kassha Brown
