Alright – so today we’ve got the honor of introducing you to Kassandra Mendez. We think you’ll enjoy our conversation, we’ve shared it below.
Alright, Kassandra thanks for taking the time to share your stories and insights with us today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?
In 2021, I began my journey into nails by purchasing a few nail supplies and practicing on myself. I gradually built my skills, I was even practicing on my coworkers to improve my skills. As I gained confidence I took my first client, I was so nervous but also so proud of myself for stepping out of my comfort zone. That marked the start of my professional experience. Now in 2024 I have improved my craft & am constantly working to perfect my skills.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I started doing nails in 2021, initially practicing on myself and a coworker. My passion for nail art grew as I invested in more supplies and developed my skills. I specialize in custom nail designs that blend creativity with precision, ensuring each client leaves with a unique, polished look.
What sets me apart is my attention to detail and dedication to creating personalized experiences for my clients. I listen carefully to their preferences, and I always aim to deliver exactly what they envision. I offer a wide range of nail services, from basic manicures to intricate nail art, with a focus on quality and client satisfaction.
The problems I solve for my clients include providing long-lasting, stylish nail designs that suit their personal style and occasions. Whether they need a classic look for a formal event or something bold and creative for everyday wear, I ensure their nails are a reflection of their personality.
What’s been the best source of new clients for you?
The majority of my new clients have come through word-of-mouth and personal referrals. Satisfied clients often recommend my nail services to their friends, family, and coworkers, which has helped grow my client base. Social media also plays a role, as I post my latest work on platforms like Instagram, where potential clients can see the quality of my designs and book appointments.
How did you build your audience on social media?
Building my audience on social media started organically. I began by posting photos of my nail designs on platforms like Instagram, where I showcased different styles, techniques, and trends. As I practiced more and improved my skills, I made sure to share my progress and the variety of work I could offer. Over time, satisfied clients tagged me in their posts, which helped attract more attention to my page.
My advice for anyone looking to grow their social media audience would be to focus on authenticity and engagement. Share your process, be transparent about your journey, and don’t be afraid to show your personality. Consistency in posting and interacting with your followers goes a long way. It’s also important to use relevant hashtags, collaborate with other creators, and stay updated with trends in your niche to keep your content fresh and discoverable.
Contact Info:
- Instagram: Nailsby_kass
- Facebook: Kass Nails
Image Credits
@kassandramendez