We recently connected with Kashie Johnson and have shared our conversation below.

Kashie , appreciate you joining us today. What do you think it takes to be successful?

To be successful it takes focus, structure, consistency, drive, patience, determination & knowledge… long nights up with no sleep, not letting the criticism of others affect your progress. Being able to listen as well as guide. Sometimes you may even want to give up, but the will to keep going and see the ending achievements is what will make you successful. Never letting up is how you become successful

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Well, I’m a serial Entrepreneur with New York City origins. My businesses all align from a creative aspect so I’m able to balance everything out. Today’s vibe is Superieur Ink, my tattoo business.
I got into the tattoo industry due to my creative aura/interest in art. Long before I was a licensed tattoo artist I was simply a client, an admirer of expressive art. I use to love getting inked, I looked at it as a form of therapy… art therapy!
Eventually I decided it was something I’d enjoy doing so I went for it.
What sets me apart is I’m a female and the quality of service I provide. A lot clients are surprised during their consultations/appointments when they find out I am a female. I feel it’s the norm to expect it to be a Male because it once was a male dominated industry, but times are changing. Energy also plays a big role in setting me apart. Clients like to vibe a little with their service providers… it creates a more relaxed space and helps them feel welcomed. This also happens to be mentioned often in my site reviews so it goes to show it’s definitely appreciated.
Potential clients should know I’m a neat freak and slight perfectionist *laughs out loud*. I’m overly sanitary and I never rush my services.
My ink style is mainly Black/Grey & Black/Red.

What’s been the most effective strategy for growing your clientele?

Consistency, quality, Follow ups, client reviews & referrals. I’ve also been fortunate to work with a few people who have bigger platforms than me…that’s been beneficial in my growth as well.

I’ve done two giveaways & a raffle to giveback to those who support my brand. These are really good for gaining new clients, getting more eyes on your brand and showing appreciation for repeat clients. When you do a giveaway everyone pretty much participates because there’s an incentive on the line so It’s a win win!

As far as follow ups I find it adds a deeper connection with the client & myself. Most people take your money for a service and you won’t hear from them until it’s time to be serviced again. With Superieur Ink you get the same care before and after. It also gives me the chance to get feedback on my work/service as well as make sure those I serviced are good.

We’d love to hear about how you keep in touch with clients.

I keep in touch with clients through follow-ups and my social media business page. Social Media is such a popular tool, utilized correctly it definitely helps put your brand out there. Don’t sleep on word of mouth or a shoutout!

Contact Info:

• Website: https://linktr.ee/k.warbucks?fbclid=PAAaZ0B9lHGPJVC-jlV0vHYhvHJDZoVsfKbr7LtWaXSWWyBaIY-3_KNdu9-y0
• Instagram: Instagram.com/k.warbucks
• Youtube: https://youtube.com/@k.warbucks

Image Credits
Échelon Label