We recently connected with Kasey Thao and have shared our conversation below.

Hi Kasey, thanks for joining us today. How did you scale up? What were the strategies, tactics, meaningful moments, twists/turns, obstacles, mistakes along the way? The world needs to hear more realistic, actionable stories about this critical part of the business building journey. Tell us your scaling up story – bring us along so we can understand what it was like making the decisions you had, implementing the strategies/tactics etc.

Starting my nail business was a journey full of determination and hard work. I knew I had to make sacrifices to turn my passion into a business. To build my clientele, I offered affordable nail sets, even though it meant losing money initially. I worked long hours, often late into the night, to make my dream a reality. Building relationships with clients was key. I wanted each interaction to be positive and personal. Yes, there were financial challenges, and I invested a lot, but I believed in the long-term success of my venture. Timing was crucial. Offering services until nighttime was strategic, capturing a market that valued evening appointments. I faced setbacks and losses, but I learned from them, adapting and refining my approach. Persistence and patience were my companions.

Amidst the challenges, one of the significant shifts in my journey was transforming negative self-talk into positive affirmations. Initially, I used to be incredibly hard on myself, striving for perfection in every little detail. This mindset only hindered my progress, leading me to doubt my abilities. Realizing the impact of this negative self-talk, I made a conscious decision to change my internal dialogue. Instead of criticizing every mistake or setback, I started affirming my capabilities and acknowledging my achievements, no matter how big or small. This shift wasn’t just about changing words; it was about changing my mindset. By replacing self-doubt with positive affirmations, I found a renewed sense of confidence. I embraced the learning process, understanding that setbacks were opportunities to grow. Affirming my skills and worth not only boosted my morale but also resonated positively in my interactions with clients.

Now, as I reflect on my journey, I see how this transformation in self-talk was a pivotal factor in reaching the successful point where my business stands today. It wasn’t just about doing nails; it was about cultivating a positive mindset that fueled my growth and allowed me to overcome obstacles with resilience and optimism. The power of positive affirmations became not just a personal mantra but a guiding force that shaped the very essence of my entrepreneurial venture.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My name is Kasey Thao and I am a Licensed Nail Technician in Sacramento, California. I specialize in acrylic nails, acrylic nail art and painted gel nail art. My journey into the world of nail artistry is deeply rooted in my pursuit of passion and the unwavering commitment to chart my unique path. Born to immigrant parents who placed a high value on education, I embarked on the conventional route of attending college, driven by the sincere desire to honor their aspirations. However, as I navigated the halls of academia, I couldn’t shake the feeling that my true calling lay elsewhere. From a young age, I found myself captivated by the art of self-expression through adornment. As a teenager experimenting with nail polish, I discovered a canvas for creativity at my fingertips. What began as a personal hobby soon blossomed into a genuine passion for the intricate artistry for nail design. The decision to divert from the traditional trajectory wasn’t easy. It required courage, self-discovery, and the acknowledgment that following my dreams of becoming a nail technician was a path less traveled. Breaking away from societal expectations and familial aspirations, I embarked on a journey of self-realization. Recognizing that my true passion lay in the artistry of nail design, I took a leap of faith. I enrolled and completed cosmetology school at Cosmo Beauty Academy in 2021 and later received my manicurist license. This wasn’t just a career choice; it was a calling that beckoned me to express my creativity in a unique and tangible form. In each stroke of the nail brush and every meticulously crafted design, there’s a story of resilience, determination, and the pursuit of authentic self-expression. The journey from the corridors of higher education to the vibrant realm of nail artistry is a testament to the belief that following one’s dreams, even against societal expectations, can lead to a fulfilling and empowering life. It’s a journey I continue to navigate with passion, gratitude, and an unwavering commitment to the art of nail care.

I think what sets me apart from others is I go beyond the traditional role of a nail technician by actively educating clients about proper nail care. During consultations, I share insights and recommendations, empowering clients to take an active role in maintaining the health and beauty of their nails. This commitment to education sets me apart, fostering a collaborative and informed relationship with those who entrust me with their nail care.

As an independent nail technician, what I am most proud of is the ability to shape a personalized and meaningful experience with each client. Being independent allows me to infuse my passion for nail artistry into every interaction, creating a unique space where creativity and client connection flourish. It’s the joy of not just providing a service but crafting an experience that leaves a lasting, positive impact on my clients.

I want potential clients and followers to know I prioritize delivering high-quality nail services with the meticulous attention to detail, ensuring a lasting and beautiful result. I’m deeply passionate about nail artistry, constantly seeking inspiration to offer creative and unique designs tailored to each client’s style. Quality is non-negotiable. I exclusively use high-quality, industry-approved products, combining aesthetics with a focus on nail health. Cleanliness is a paramount in my studio. I understand the significance of maintaining a hygienic environment, and I adhere to the highest industry standards. Finally, the ambiance of my studio is crafted to be warm and welcoming. It is a sanctuary where clients can relax and enjoy the pampering experience. As an independent nail technician, my role extends beyond the application of nail polish. It is about creating an immersive experience where creativity, professionalism, and commitment to individuality converge.

We’d love to hear about how you keep in touch with clients.

Maintaining a relationship with my clients is super important. I prioritize consistent communication through text, emails and social media. Social media platforms serve as a dynamic space for dialogue, where we actively respond to comments and messages. Additionally, I actively seek and value client feedback, ensuring they are satisfied with my services. By providing exclusive offers such as holiday discounts along with giveaways and loyalty cards, I aim to show my appreciation for their continued support.

What’s been the most effective strategy for growing your clientele?

The most effective strategy for my growing clientele has been word-of-mouth referrals. Satisfied clients often recommend my business to friends and families, creating a ripple effect of trust. In addition, strategic partnerships with complementary businesses have played a significant role in expanding my clientele. By collaborating with other brands, I am able to tap into their existing customer base and establish a mutually beneficial relationship. Implementing data-driven marketing strategies, such as targeted advertising and personalized content, has allowed me to reach potential clients with specific needs. Continuously, analyzing market trends and adapting a business approach ensures that my business stay relevant and appealing to a growing audience.

Contact Info:

• Instagram: https://www.instagram.com/_knaillounge?igsh=ODA1NTc5OTg5Nw%3D%3D&utm_source=qr
• Other: TikTok: https://www.tiktok.com/@knaillounge?_t=8ieneyp3wk7&_r=1

Image Credits
Photographer: Amanda Thao