We recently connected with Kasey Keppel and have shared our conversation below.

Kasey, appreciate you joining us today. Going back to the beginning – how did you come up with the idea in the first place?

I’ve always been passionate about being resourceful and finding beauty in things that other people overlook. Growing up, I was constantly altering, sewing, and creating my own clothes because I wanted to express myself in a way that felt original. Fashion was never just about trends to me, it was about individuality, creativity, and giving new life to existing pieces. What started as a personal creative outlet slowly became something much bigger.

As I got older and learned more about the fashion industry, I was honestly shocked by the amount of pollution and waste it creates. Finding out how many gallons of water it can take just to produce a single pair of jeans completely changed the way I viewed clothing consumption. I realized that fashion, which had always been such a huge form of self-expression for me, could also be a tool for positive change if approached differently.

That realization pushed me to turn my passion into a business. I wanted to create one-of-a-kind pieces that not only stand out creatively, but also encourage people to rethink the idea that everything has to be brand new to have value. Through my work, I aim to combine sustainability with self-expression, proving that recycled and upcycled fashion can still feel bold, personal, and exciting if not way more

The reason I believed this could succeed is because I saw how many people were craving authenticity. In a world of fast fashion and mass production, I think people connect to pieces that have a story and a human touch behind them. My business grew naturally from that belief: creating wearable art while staying conscious of the impact we leave on the planet.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m an artist, seamstress, and creative entrepreneur who has always been drawn to individuality and self-expression through fashion. Long before I turned it into a business, I was making and altering my own clothes simply because I wanted to look different from everyone else. I’ve always loved the challenge of taking something overlooked or discarded and transforming it into something exciting and personal. That mindset naturally evolved into my brand and the work I create today.

My business focuses on one-of-a-kind, upcycled streetwear and wearable art pieces that combine creativity with sustainability. Every piece has its own story and is made with intention. I love creating clothing that feels bold, expressive, and completely unique to the person wearing it. Beyond clothing, I also work across different creative mediums, which allows me to approach fashion more like art than mass production.

A huge turning point for me was learning about the environmental impact of the fashion industry especially the amount of waste, pollution, and water consumption tied to fast fashion. Realizing how many gallons of water can go into producing a single pair of jeans really stayed with me. It made me rethink the entire relationship people have with clothing and inspired me to build a business centered around reworking existing materials instead of contributing more waste.

What sets my work apart is that everything is deeply personal and intentionally made. In a world where so much fashion feels repetitive and mass-produced, I think people are craving authenticity again. I don’t create based on trends alone, I create pieces that feel emotional, expressive, imperfect in the best way, and reflective of real individuality. My goal is to make people feel confident wearing something nobody else in the world owns.

What I’m most proud of is building something that reflects both my creativity and my values. I’ve been able to turn my passion for sustainability, art, and self-expression into a brand that connects with people on a deeper level. I want potential clients and supporters to know that my work is not just about clothing, it’s about storytelling, resourcefulness, and proving that fashion can be both impactful and responsible at the same time

What do you think helped you build your reputation within your market?

I built my reputation by starting small, putting in the work, and staying visible in the community. Early on, I participated in fashion shows, entered and won competitions, and made it a point to get out into the street and connect directly with people, which helped grow awareness of my brand

What’s been the best source of new clients for you?

My best source of clients has been real-world visibility. By consistently wearing my own designs, having friends wear them, and making sure my brand stands out wherever I go, I’ve been able to attract attention naturally and turn that into client interest

Contact Info:

• Instagram: https://www.instagram.com/wasted_outfit

Image Credits

Ken Campbell