We recently connected with Kasey Freier and have shared our conversation below.

Alright, Kasey thanks for taking the time to share your stories and insights with us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

The mission behind my business is I wanted to make affordable tallow products for everyone.
I have been using tallow on my eczema for 5-6 years. I was always looking for a non toxic solution to my eczema which is what lead me to buying tallow products. One day, I was listening to a podcast and I heard a girl talking about how she started making tallow products for herself after years of purchasing it. She started selling it to her friends and family as she got better at it and soon grew the business. She got the tallow from her farm, the steers. That’s when I had my ah ha moment. I asked my dad when the next group of steer went if I could get the suet (none cooked tallow) and learn to make the tallow lotion. After that day, I spent a year making it and once I got confident in it I decided to start selling it online for others. I can keep my prices lower than some people because I get the suet from my family farm. It’s how I’ve been able to keep my products “affordable” for all.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I am Kasey. I am a dairy farmer by day and a tallow maker at night. I work on my family farm where we ship dairy cow milk to a local cooperative and we also raise beef cows. We sell our beef to local consumers. The beef cattle is where I get my suet (uncooked tallow) from to make my tallow products!
Daisy Tallow Co, my business, is tallow based products with a few non toxic ones. My business name came from Daisy, one of my first cow, and tallow because I wanted people to know what my business was.
I offer tallow lotion. Tallow lotion is no different than your store lotion but it’s made with clean ingredients that you can pronouns. It’s just tallow, vitamin e, Jocoba oil and essential oils if scented. Tallow lotion is great for all skin types and packed with lots of vitamins to give you natural, health looking skin!
Tallow soap is another product I make. It’s made with four or five simple ingredients depending on if it’s scented or not. It’s a fan favorite because it helps nourish the skin while cleaning it!
Tallow lip balm is a fan favorite. It’s make with 3 ingredients and offered in 4 scents. I offer cardboard and plastic to met everyone preferred needs!
Cooking tallow is a product that is alternative to any non stick cooking situation. It also works great on blackstone grills!
Non- Tallow products I offer is caffeinated eye serum which is coffee based to help reduce baggage under the eyes and wrinkles! I offer a non toxic bug spray and an after sun spray!
I think what makes me stand out to others is I’m a small business that cares. Where I am from, people love supporting small businesses. They like knowing the owner and knowing the story behind the business which I strive for. I also put a lot do care into every package I ship. I add personal touches to each. When people reach out to me about anything I always get back to them which I know people appreciate! All this is what makes me proud too. I am proud to offer my products and it makes me really happy knowing I offer products that make people happy!

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Word of mouth. I’ve had a lot of people come to me because their friends told them how great my products were. They tell their friends next and that’s how my business has grown. Also, when people share the order on social media, their friends find me that way too.

Where do you think you get most of your clients from?

Besides word of mouth, selling my tallow products at local small businesses. I believe people loving supporting a small business so when they see my
Products or other small business products they buy them! I always answer any questions that anyone has when they stop into a store that sells my products and I know people appreciate me getting back to them. Selling in local store helps since I don’t have a store front of my own.

Contact Info:

• Website: https://www.daisytallowco.com/
• Instagram: @daisytallowco

Image Credits

I, Kasey Freier, took all these photos