We caught up with the brilliant and insightful Karrie Leblanc & Amanda Reynolds a few weeks ago and have shared our conversation below.

Karrie & Amanda, appreciate you joining us today. Risk taking is a huge part of most people’s story but too often society overlooks those risks and only focuses on where you are today. Can you talk to us about a risk you’ve taken – it could be a big risk or a small one – but walk us through the backstory.

The biggest risk we’ve taken was starting our business, MPower Marketing Group. It was a leap of faith, stepping into something we felt strongly that God called us to do. As planners—and maybe a bit of control freaks—leaving the security of our jobs for the unknown was daunting. But we knew this was the path we were meant to take. The fear was real, but so was our determination. It’s been an incredible journey, filled with challenges and growth, and we’re grateful for the opportunity to follow our calling.

Karrie & Amanda, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

We’re not your average marketing agency; we’re a southern boutique marketing agency with a mission that goes beyond simply boosting our clients’ businesses. At MPower Marketing Group, our passion runs deep – we’re driven by the desire to empower small business owners and their teams, igniting a transformation in workplace culture.

Our vision is to redefine what it means to “have a job” or “be an employer.” We’re committed to empowering, educating and inspiring a shift in mindset within the workforce. We aim to create nurturing work environments where employees feel valued, comfortable and ultimately, loyal to their employers and the businesses they represent. This means fostering emotional intelligence among employers, promoting respect, continuous growth and effective communication of their vision to effect positive change in their communities.

We firmly believe that impactful marketing starts from within. By focusing on the “WHY” before diving into the “HOW,” we’ve witnessed firsthand the transformative power it holds. This approach is not just a strategy for us; it’s the very foundation upon which MPower Marketing Group was built. We’re here to make a difference – for the business owner, every team member, and the clients they serve.

As for our services, we offer a comprehensive range to meet our clients’ diverse needs. From managing social media and creating captivating websites to building brands, implementing SEO and SEM strategies, organizing events and trade shows, crafting marketing materials and providing expert marketing consulting – we’ve got it covered. Whatever it takes to help our clients thrive and leave a lasting impact, we’re dedicated to delivering exceptional results.

We’d love to hear about how you met your business partner.

The Divine Pairing – Amanda and Karrie! In our career journey, discovering our purpose was like stumbling upon a hidden treasure when our paths crossed over a decade ago, working together in a pediatric dental office (shoutout to Dr. Eric LeBlanc in Bossier City, LA!). It felt like a divine meeting – a perfect blend of shared passion for marketing and an exceptional work environment. We were surrounded by an amazing work family and led by a generous boss who not only believed in our skills but also shared our faith in Jesus. To top it off, we were coached by a business consultant who recognized our potential for greatness, cheered us on and equally challenged us.

Our paths, though unique, kept converging in an amazing way. Our love for marketing grew stronger, fueled by the dream of creating a business that mirrored the positive team culture we cherished from our earlier collaboration. We’d often talk about starting a venture together, envisioning a place where others could experience the same support and positivity we once enjoyed.

The revelation of our purpose unfolded gradually, guided by what felt like a divine plan. God placed a calling in our hearts and, with each small step towards Him, we felt a reassuring sense of affirmation.

As for our former boss at the pediatric dental office, Dr. Eric LeBlanc, he eventually retired, and with his departure, there was a sense that his legacy might fade away. But we were on a mission to keep that legacy alive, not necessarily in the form of another pediatric dental office, but through the enduring lessons of commitment and care we learned from him. Our goal was to reignite the flame he started and perpetuate the values he instilled in us.
This commitment is beautifully symbolized in the phoenix within our logo, carrying a double meaning. Firstly, it represents taking Dr. LeBlanc’s legacy, the seeds of inspiration he planted within all of us, and allowing them to rise from the ashes. Secondly, the phoenix embodies the mission of MPower Marketing Group – to be a guiding light for other business owners who might feel their enterprise is facing challenges. We’re here to breathe new life into struggling businesses, rekindle that entrepreneurial fire and help them rise triumphantly from the ashes of adversity.
The journey has had its fair share of challenges but our conviction is unwavering – we’re here for a purpose. That purpose is to be an arrow, directing attention back to Jesus in every aspect of our lives, especially in running a business and helping others achieve their goals.

What’s been the most effective strategy for growing your clientele?

Our most effective strategy for growing our clientele might be a bit unconventional. Yes, we’re all about growth, but not at any cost. We’re deeply invested in our clients’ futures, doing life with them and becoming vital players in their success. That’s why it’s so important to us that our values align from the very beginning.

We conduct an in-depth discovery process to ensure we’re all on the same page. We make sure our clients have a clear vision, and we’re confident we can help them achieve it. If we spot any red flags or sense a misalignment in values, we’re not afraid to walk away.

We believe in partnering with clients who are driven by more than just the bottom line—those who care about people and making a positive impact. This approach has not only helped us grow but has also fostered meaningful, long-lasting relationships with our clients.

Contact Info:

• Website: https://www.mpowermarketinggroup.com
• Instagram: https://www.instagram.com/mpower.texas/
• Facebook: https://www.facebook.com/MPowerTexas
• Linkedin: https://www.linkedin.com/company/mpowermarketinggroup
• Youtube: https://www.youtube.com/channel/UCN7hfIjPrMRuSbyW1qtshfA
• Other: Linktree: https://linktr.ee/mpowermarketinggroup