We recently connected with KÄRMA and have shared our conversation below.
KÄRMA, thanks for taking the time to share your stories with us today How did you scale up? What were the strategies, tactics, meaningful moments, twists/turns, obstacles, mistakes along the way? The world needs to hear more realistic, actionable stories about this critical part of the business building journey. Tell us your scaling up story – bring us along so we can understand what it was like making the decisions you had, implementing the strategies/tactics etc.
Accessibility. It is so important to make yourself an asset amongst your peers. I learned throughout my career that keeping the door open allowed me to be as successful as I am today. When I began writing and engineering I consistently worked with new people. It’s imperative in the developmental process of your craft and planting your footprints along the way. The more diverse your clientele, the better. Marketing was my key aspect to breaking through to one of my larger goals. When engineering others work as an artist, you have to find the time and strategies to market just as much as your clients do. Particularly, in sync for more impact and results. Working with quality artists as to not compromise the standard that I held myselt to. Anything made m great has to have a good, solid foundation as an engineer.
KÄRMA, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I began about 8 years ago on a whim. I took a chance on myself and faced music head on. Despite having a background in the arts, I did not originally deem music a career I’d be successful in. I released my first Album “Life After Love” which I wrote and engineered. From there, I continued writing and collaborating with artists from all over the U.S. Engineering for others didn’t come about until a few years later, once my skills were more fine-tuned. Currently, I have released 3 albums, 4 EPs, and mixed over 300+ records for clients including about 23 albums. As a singer, I’ve produced artists and had first hand in artist development. The advantage I have is the knowledge of technicality, vocal production, scaling, and composition. I believe that a good engineer should have an extensive knowledge of how to create the music, as well as knowing the boards. I am grateful and highly blessed to have had the opportunity to work with so many artists and help develop their sounds and catalogues. Having the ability to engineer for others and myself has also been a blessing as it has given me advanced skills as vocal producer as well . When creating records as of late, I have such an effortless and flowing process. Hearing the finished product before it is complete in my mind, and being able to create that from scratch with little to no helo most times is something I pride myself in. My ability to hear a record and immediately see and hear what can improve it and add colors that can only be felt is a true blessing.
How did you build your audience on social media?
Social media presence is a major key to my field. Being in music, it is imperative to have a strong social media presence across platforms. Many like to focus on each platform, but I think it is important to focus on one to three and build upon those. In my experience, going out and meeting people in person and converting them into real life. Real time fans works best always. Connecting online can be daunting to some, but as long as you are pleasant, friendly, and relatable, people usually gravitate towards you as an artist. Continue to market yourself and show your personality. Trying not to be forceful is a major key, because people can see that as well.
Any advice for growing your clientele? What’s been most effective for you?
The best way to continue to grow. Your clientele is to produce quality. They will be slow times, there will be times when you are abundant. The key is to remains consistent in both times, and to never compromise your quality and your consistency in marketing. ask people to share your work, ask your clients if they know any other potential clients. As an artist, songwriter, and engineer, it is imperative to network consistently. Trying new things also is a great way to grow your clientele as you grow individually..
Contact Info:
- Website: https://linktr.ee/therealkarma_?utm_source=linktree_profile_share<sid=9e062fd8-1be9-4976-a795-f7788b2267b1
- Instagram: https://instagram.com/therealkarma_?igshid=YTQwZjQ0NmI0OA==
- Facebook: https://www.facebook.com/therealkarmafan?mibextid=LQQJ4d
Image Credits
@adopeblackkid Kahrice Harrison