We were lucky to catch up with KARLENE SCARLETT recently and have shared our conversation below.
KARLENE, thanks for taking the time to share your stories with us today Some of the most interesting parts of our journey emerge from areas where we believe something that most people in our industry do not – do you have something like that?
I often find that prospective clients tend to believe that it’s possible to cut corners and have a successful social media marketing campaign by hiring a recent high school or college graduate that’s new to the industry. My close industry colleagues share similar experiences as well, which can be frustrating to sign on clients that have preconceived notions about what it is we actually do in our industry.
Within my four years of being in business, I’ve hired 3 amazing summer interns that were all seeking one thing – growth and the opportunity to learn from an expert social media manager.
I enjoy working with local small businesses, entrepreneurs, and non-for-profits but quickly learned on discovery calls that I spend more time educating clients on the purpose and value of social media marketing vs. reviewing what services I offer and how I can help assist with their marketing goals.
This is why I decided to become a Digital Marketing Instructor with ThriveDX. The ThriveDX Digital Marketing Bootcamp sets learners up to thrive in the multifaceted digital marketing space. Along with practices that mirror marketing agencies and bridge the global digital skills gap with a practical, market-driven curriculum.
I also continue to offer virtual one-on-one social media coaching which is my most popular service since March 2020.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your background and context?
I graduated from the University of Central Florida with a Mass Communications degree during the height of top brands entering the social media space. Upon graduation, I landed a summer internship with the Publix Super Markets Marketing team helping to execute and launch their official Facebook and Twitter accounts.
Since then I’ve had the pleasure of working with both small to global advertising agencies based in South Florida. I also have worked directly with Fortune 500 brands implementing organic and paid social media strategies.
Social Blessings, LLC strives to work with purpose-driven brands, entrepreneurs, and small businesses to deliver a solid social media strategy through one-on-one personalized Social Media Coaching, We also specialize in paid social media advertising campaigns.
Can you tell us about a time you’ve had to pivot?
I think we all can agree that March 2020 was the start of the pivot movement for a lot of business owners. I had many clients that unfortunately had to close their doors for good or cut back on business expenses which meant marketing contractors were the first to go.
I spent the rest of 2022 reflecting on what core services would make the most sense to focus on after this pandemic was behind us. A big service I decided to eliminate was offering full-service social media management as I scaled down my overhead count.
My current focus is on paid social media advertising campaigns, social media audits and strategy building. I continue to offer one-on-one social media coaching but also decided to dedicate 2 – 3 days per week as a Digital Marketing Instructor for ThriveDX Digital Marketing Skills Bootcamp.
How’d you build such a strong reputation within your market?
I’ve always enjoyed volunteering and served as a board member for several local non-for-profits in Broward County for the past 8 years.
My skill set has been recognized most by leaders in the community and thankfully those leaders have been my biggest supporters.
Contact Info:
- Website: https://socialblessingsllc.com/
- Instagram: https://www.instagram.com/socialblessingsllc/
- Facebook: https://www.facebook.com/socialblessingsllc
- Linkedin: https://www.linkedin.com/in/karlene-scarlett/
Image Credits
https://www.kiaajanell.com/ https://www.instagram.com/kiaajanellbeauty/