We caught up with the brilliant and insightful Karlen Crouch a few weeks ago and have shared our conversation below.
Karlen, appreciate you joining us today. We’d love to hear about a time you helped a customer really get an amazing result through their work with you.
Fibromyalgia patient gained her life back by decreasing her pain and giving her a better quality of life
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I got into NeuFit when I first started competing in Figure. I actually went to their office as a client myself. I was having trouble activating my glutes. One session in and I found out I had muscles turned off or shut down and that was the reason in my imbalances that I noticed when I did my first figure show. I got hooked up to the machine and went through some exercises and immediately felt the activation I hadn’t been feeling in my right quad and left glute. I had so much progress that I decided to make the jump from corporate America to this. I started at the NeuFit headquarters as a front desk person checking in /out clients. Then moved to trainer and finally rehab specialist. I learned it all and 2.5 yrs later I invested in a machine and moved to Vegas to start on my own. Why Vegas? Well there wasn’t a machine out here in the market in 2019 when I came out here and I actually went to UNLV and graduated in 2007 and loved living there then so figured why not go back since I know the city. I still had friends that lived there too. So you may be curious what the Neubie is and the NeuFit system. It’s a Neuro bio electric stimulator that mimics the same signal your brain sends to your muscles it can just send it at a faster rate. Your brain sends the current about 2pulses per second (pps) and the machine can send it up to 500pps. There are two ways to use the machine. One for rehab to recover from injury or help regain movement/function in an area. The other is to train with it in the gym. When you train with it anywhere the electrodes are placed you get close to 100% muscle fiber recruitment. On your own in the gym without this you get 30-60% if you’re lucky. We just don’t have the neurological capacity on our own to get 100% of our muscle fibers firing in every exercise. So you use lighter weight than typical but your brain thinks it’s doing more work with the current on so you get about 4x the workout in one. Making it great for lagging body parts or to use coming off of a surgery trying to strengthen weak muscles.
What’s been the best source of new clients for you?
Honestly it’s been word of mouth and referrals. I’ve been lucky to sustain with that. I have some traffic from Social Media marketing but the best by far has been referrals by word of mouth
How about pivoting – can you share the story of a time you’ve had to pivot?
Yeah I had to pivot in life about 10yrs ago when I went through a divorce. I also got laid off my job in hotels at the same time since the regional office I was working out of was moving cities and when we were made aware I was still in my marriage and wasn’t able to move due to my husband being on scholarship at a local University. The divorce made me dig deep about what I wanted to do and I found my side passion of competing through it. I coped with my divorce in the gym and decided to do a bodybuilding competition. I competed in bikini division to start and was hooked. I then did 3more shows before switching to Figure where I won my pro card.
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