We were lucky to catch up with Karla Verma recently and have shared our conversation below.

Hi Karla, thanks for joining us today. Let’s kick things off with talking about how you serve the underserved, because in our view this is one of the most important things the small business community does for society – by serving those who the giant corporations ignore, small business helps create a more inclusive and just world for all of us.

We represent immigrants who are facing deportation. This community is underserved given the language barrier and the limited access to funds for legal representation. Contrary to a criminal proceedings where you have the ability to be appointed a lawyer, in immigration proceedings, lawyers are a luxury not a right. The sad truth is that most of these people have spent most of their life savings in pursuit of a better life and by the time they make it into the United States they are destitute. It is very important that immigrants have adequate representation because many times they are seeking protection to safeguard their lives due to dangers in their home country. If they do not have a lawyer to represent them, the government will do everything in their power to ensure their return home.

Our firm focuses solely on immigration cases throughout the United States. We strive to provide efficient and solution based legal services with a pleasant demeanor and honesty and integrity in our dealings with all individuals we come in contact with. Finally, part of our goal is to lead the way in legal innovation by embracing technology and new ideas on how to best serve our communities and our clients.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I am an immigration attorney with a deeply personal connection to the field. The pivotal moment that led me here occurred during my college years when a close friend faced detention and the challenges of the immigration process. Witnessing their struggle was not just distressing; it became a defining experience that fueled my commitment to immigration law. I understood the profound impact it can have on individuals and families. In my practice, I specialize in providing comprehensive legal support for various immigration matters. From navigating complex visa applications to defending the rights of those facing deportation, my goal is to be a steadfast advocate for my clients. What sets me apart is not just my legal expertise, but the empathy born from personal experience. I’ve walked the emotional tightrope of immigration, and I bring that understanding to every case. I am most proud of the moments when I can make a difference in someone’s life, reuniting families or securing a new beginning in a different land. To potential clients, followers, and fans, I want them to know that I am more than an attorney—I am a compassionate ally, dedicated to easing the legal intricacies of immigration with both skill and heart.

Can you tell us about what’s worked well for you in terms of growing your clientele?

The most effective strategy for expanding my clientele has been a threefold approach centered on trustworthiness, likability, and genuine helpfulness. Establishing trust is the cornerstone of any successful professional relationship, and I prioritize transparency, honesty, and reliability in all interactions. Clients need to feel secure in the services they’re receiving, and my commitment to integrity lays a solid foundation for that assurance. Additionally, being likable is not just a nicety; it fosters a positive working atmosphere. Approachability, a sense of humor, and a genuine interest in my clients’ concerns help create a rapport that goes beyond the transactional nature of our interactions. Lastly, being genuinely helpful is key. It’s not just about providing a service; it’s about understanding and addressing the unique needs and challenges of each client. Whether it’s going the extra mile in communication or offering additional resources, my focus is on making their experience not just satisfactory but exceptional. In essence, my strategy boils down to building relationships founded on trust, enhanced by likability, and fortified through unwavering helpfulness.

What’s been the best source of new clients for you?

In our practice, the best source of new clients for has undeniably been the power of current client referrals and good old-fashioned word of mouth. In the intricate world of business, there’s an unparalleled authenticity that comes with a recommendation from someone who has experienced your services firsthand. Each satisfied client becomes an advocate, a living testament to the quality and effectiveness of what we offer. The ripple effect is remarkable—trust begets trust. Our reputation becomes a silent yet resonant spokesperson, speaking for itself in the industry. The trustworthiness, reliability, and success of our services are embedded in the narratives shared by our clients. This organic, client-driven growth not only attests to the value we provide but also reinforces the belief that the best marketing is a satisfied customer. It’s a testament to the enduring truth that, in the end, the quality of service rendered is the most compelling advertisement one can have.

Contact Info:

• Website: https://urbinalawfirm.com/en/
• Instagram: https://www.instagram.com/urbinaimmigrationlaw/
• Facebook: https://www.facebook.com/urbinalawfirm/
• Linkedin: https://www.linkedin.com/company/urbinaimmigrationlaw/mycompany/
• Youtube: https://www.youtube.com/@UrbinaLawFirm/featured