Alright – so today we’ve got the honor of introducing you to Karla Cleveland. We think you’ll enjoy our conversation, we’ve shared it below.
Karla, thanks for taking the time to share your stories with us today Crazy stuff happening is almost as certain as death and taxes – it’s technically “unexpected” but something unexpected happening is to be expected and so can you share a crazy story with our readers
One of the craziest things that has happened to my business and many others is the affect of COVID-19. I knew things were bad when schools, restaurants, and other businesses begin to close. Like any normal person, I was scared. I didn’t know how things were going to in the months ahead.
I knew I couldn’t just sit around and not do anything. Immediately, I begin crying and praying my heart out asking God “What now” because my mind was all over the place. I took a couple weeks to gather my thoughts and get a plan in place. At this point, the kids are out of school and now I had to be a full time teacher.
Half of the day I was an elementary school teacher and the other half I was a clothing boutique owner. Things were hectic at first, but as time progressed we began to adjust to our new normal.
Karla, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Upgrading You Boutique was established in 2018. We are a women’s clothing boutique providing clothing for women to not only look good, but to feel good as well. Whether you need something for your next date night, girls trip, family vacation, or just something comfortable to run errands in then look no further. We offer comfortable and good quality styles.
I’m most proud that I never gave up. Everyday I put one foot infront of the other and keep going. I tell myself don’t give up today because tomorrow might be the day you win. All it takes is a little faith.
How did you put together the initial capital you needed to start your business?
I didn’t take out any loans to fund my business. I used my 9-5 to fund my business. I worked with what I had. You have to crawl before you walk and that’s exactly what I did. Baby steps are still progress.
How did you build your audience on social media?
I built my audience on social media just by being myself and showing up. People want to know who is behind the brand. Share parts of your life with your audience. People want to know you and who they are supporting.